A Neutrosophic WENSLO-ARLON Model for Measuring Sustainable Brand Equity Performance

Socio-Economic Planning Sciences, Journal Year: 2024, Volume and Issue: 94, P. 101918 - 101918

Published: May 10, 2024

Language: Английский

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The double-edged sword of corporate social responsibility: How does value orientation affect consumer choice between CSR and corporate ability

Acta Psychologica, Journal Year: 2025, Volume and Issue: 255, P. 104915 - 104915

Published: March 17, 2025

Language: Английский

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Fabricating the polysaccharides-based Micro-particles co-encapsulating the hydrophilic-hydrophobic vitamins (B9 and D3) using spray-dried pickering double emulsions: Assessment of multilayered microcapsules structure, retention stability, encapsulation efficiency, and in vitro release

Journal of Molecular Liquids, Journal Year: 2025, Volume and Issue: unknown, P. 127753 - 127753

Published: May 1, 2025

Language: Английский

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A Configurational Model of Green Consumerism Integrating Ethical Obligations, Collective Efficacy, and Environmental Concerns Using Fuzzy Sets Qualitative Comparative Analysis

Business Strategy & Development, Journal Year: 2025, Volume and Issue: 8(2)

Published: May 10, 2025

ABSTRACT The pressing demand for sustainable consumption stems from environmental challenges such as global warming and resource depletion. However, many studies fail to capture the complex relationships among personal, social, technological factors influencing green purchase behavior. Building on Theory of Planned Behavior, this research explores how these interact promote or hinder consumption. Using survey data 400 Indonesian consumers with experience in purchasing products, study employs fuzzy‐set qualitative comparative analysis identify configurational pathways. results highlight unique combinations intrinsic factors, ethical obligation concern, alongside extrinsic influences, including social media engagement subjective norms, that drive purchasing. While various configurations lead high behavior, absence critical elements, particularly knowledge, emerges a significant barrier. By adopting perspective, moves beyond linear models, uncovering dynamic pathways shape It provides an integrated framework considers dimensions address context‐specific fostering

Language: Английский

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Fostering Sustainable Consumer Behaviors: Integrating Minimalism, Lifestyle of Health and Sustainability, and Collectivist Culture Through the Theory of Planned Behavior

Business Strategy & Development, Journal Year: 2025, Volume and Issue: 8(2)

Published: May 22, 2025

ABSTRACT This study integrates the theory of planned behavior (TPB) and stimulus‐organism‐response (S‐O‐R) framework to examine how minimalism lifestyle health sustainability (LOHAS) shape sustainable consumer behaviors, especially within collectivist cultures. A survey 485 consumers served as empirical foundation, with data analyzed using partial least squares structural equation modeling (PLS‐SEM). Results show that LOHAS both significantly enhance consumers' behaviors by strengthening attitudes, subjective norms, perceived behavioral control—key components TPB. Furthermore, cultural values heighten impact on certain TPB constructs, indicating communal support shared environmental goals can amplify pro‐sustainability mindsets actions. These findings underscore importance lifestyle‐driven approaches sustainability, suggesting firms policymakers tailor marketing policy initiatives contexts highlight ecological benefits minimalist, LOHAS‐aligned choices. By bridging personal orientations collective this research offers actionable strategies for promoting consumption in emerging markets.

Language: Английский

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Exploring the determinants of green electronics purchase intention through the stimulus-organism-response model

Social Responsibility Journal, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 28, 2024

Purpose This study aims to explore the determinants of green electronics purchase intention in Malaysia by extending existing knowledge on consumer behavior and contributing field sustainable consumption. Design/methodology/approach A quantitative research approach was adopted, with data collected from 250 Malaysian consumers. The proposed model tested using partial least squares structural equation modeling assess relationships between various intention. Findings results demonstrate that perceived effectiveness, advertising monetary cost positively affect environmental attitudes, which subsequently influence also identifies brand image information quality significantly enhance trust (GBT), leading stronger intentions engage purchasing. Additionally, it finds concern shape behavioral control, further impacts purchasing Research limitations/implications focuses consumers, may limit generalizability findings other cultural contexts. Future could expand scope include cross-cultural comparisons validate different settings. Practical implications By providing insights into key factors driving consumers’ electronics, offers valuable guidance for marketers manufacturers develop targeted strategies promote consumption capitalize growing demand products Malaysia. Originality/value is unique measuring attitude, GBT control specifically within sector, offering a novel contribution literature behavior.

Language: Английский

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Analysis of the perceived firm ethicality and brand loyalty through the lens of corporate social responsibility, green brand innovativeness and green marketing: evidence from an emerging economy

International Journal of Ethics and Systems, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 6, 2025

Purpose The aim of this study is to examine the relationship between perceived firm ethicality and loyalty behaviour consumers through lens corporate social responsibility (CSR), green brand innovativeness (GBI) marketing (GM). Design/methodology/approach authors used questionnaires as a primary method data collection. selected four large malls in Jakarta, capital Indonesia three Surabaya, second-largest city country. These locations were chosen due their high levels consumer activity presence numerous products from major companies. Findings findings provide strong support for all proposed hypotheses, confirming that plays crucial role significantly enhancing loyalty. This positive however mediated distinct pathways, namely CSR, GBI GM. Each these factors contributes meaningfully shaping perceptions firm’s ethicality, which turn drives greater brand. Collectively, strategies synergise amplify further solidifying Notably, GM together account approximately 65.2% variance customer Originality/value offers important theoretical insights into attachment theory by extending it consumer-brand relationships, demonstrating fosters emotional attachment, enhances Just secure human relationships builds trust loyalty, develop bonds with brands they perceive ethical, supported CSR practices, firms. reinforce paralleling theory’s base concept.

Language: Английский

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Mediation of brand reputation and image in the relationship between perceived corporate social responsibility and brand equity and loyalty of technology companies among Generation Z: the moderating role of gender

Cogent Business & Management, Journal Year: 2024, Volume and Issue: 11(1)

Published: Nov. 8, 2024

This study examines whether the effects of perceived corporate social responsibility (PCSR) on brand equity and loyalty are jointly mediated by image reputation in technology industry. It also explores moderating role gender these relationships. The sample consisted 420 Generation Z members from Lima, selected through gender-stratified random sampling. focuses sector, represented large FAANG companies (Facebook, Amazon, Apple, Netflix, Google), justified their high stock market visibility relevance business strategy research. Data were collected using a 21-item instrument, PLS-SEM structural equation modeling was employed to explain loyalty, as well validate items hypotheses. results support positive between PCSR, equity, highlighting previously unexplored mediation image. Additionally, it found that moderates relationship PCSR with stronger effect observed among women. Hierarchy Effects Model, which direct effects, mediators, moderators, is proposed theoretical framework. Practical implications suggest managers should recognize mechanisms linking effectively attract Z.

Language: Английский

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Hybrid product branding strategies for brand value creation – combining and comparing green product innovations, limited editions and co-branding

Journal of Product & Brand Management, Journal Year: 2024, Volume and Issue: unknown

Published: Oct. 10, 2024

Purpose This study aims to examine whether, and how, green product innovations (GPIs), limited edition products, co-branded products a combination of these branding strategies affect consumers’ perception brand value. Design/methodology/approach Two empirical between-subject experiments were conducted. Study 1 ( N = 406) compares the impact non-GPI on image 2 808) incidence GPIs, editions, value, while exploring mediating effect perceived scarcity moderating mechanism attitude toward co-branding partnership. Findings GPIs outperform nongreen alternatives in creating favorable values. Green mediates positive GPI values brand. In context are effective enhancing brand’s quality, price, emotional social The success, however, relies fostering Originality/value To best authors’ knowledge, this is first different quality price value perception.

Language: Английский

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Drivers of green persistence intentions in an authentic green brand, moderating role of green self-efficacy

Environment and Social Psychology, Journal Year: 2024, Volume and Issue: 9(8)

Published: Aug. 22, 2024

The purpose of this research is to help companies enhance the efficacy their green marketing by presenting novel strategies that align with present environmental trends. Recently, there has been a surge in interest sustainable consumption, which led several inquiries into gap phenomenon. To bridge knowledge gap, study concentrates on cutting-edge methods trends and increase initiatives. Consequently, address managerial implications six unique concepts—green authenticity, self-efficacy, experiential satisfaction, passionate love, perseverance intentions—a framework must be established. Public Limited universities Rawalpindi Islamabad were sites put idea university practice. Both students teachers considered for survey. Using structured questionnaire, 323 answers collected. A total from various academic backgrounds filled out survey, 90 them people being faculty members. research's measurement structural examined using SmartPLS, results demonstrate all hypotheses significant. relationship between positive experiences things plans keep doing moderated, part, self-efficacy.

Language: Английский

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