Business Strategy & Development, Journal Year: 2024, Volume and Issue: 7(2)
Published: June 1, 2024
Abstract This study focuses on exploring the factors influencing why companies engage in greenhushing decisions cultural backgrounds of China and Republic Korea. Structural equation modeling analysis indicates that these two countries, reputational risk not only directly leads to corporate behavior, but also exerts its influence through conservatism as a mediating factor. Reputational causes exhibit conservatism, which turn adoption behavior. Furthermore, tests for moderation effects revealed that, Chinese sample data, transparent information disclosure mechanism has ability mitigate impact well alleviate In South Korean can moderate Finally, fsQCA method is tested derive different configurations pathways lead strong emergence behavior Korea, identify most influential pathways. provides substantial theoretical support further exploration causal mechanisms promotion cross‐cultural comparisons learning international environmental management field. addition, rich empirical guidance decision‐making policy formulation. The findings highlight standardization strengthening will be an important direction future development.
Language: Английский