From perceived green product quality to purchase intention: the roles of price sensitivity and environmental concern

Marketing Intelligence & Planning, Journal Year: 2025, Volume and Issue: unknown

Published: March 20, 2025

Purpose This research seeks to address the existing gaps in literature by rigorously investigating influence of consumers’ perceived green product quality (PPQ), price sensitivity products (PRS) and environmental concern (ENC) on their intention purchase (GPI) within context circular economies. Furthermore, study will explore role PRS as a mediator ENC moderator applying price-expectancy model (PEM) social exchange theory (SET). Design/methodology/approach The purposive sampling technique was employed analyse 412 online survey responses from consumers, utilising partial least squares structural equation modelling (PLS-SEM). Findings findings indicate positive relationship between PPQ GPI, contradicting hypothesised negative associations. suggests that consumers become increasingly price-sensitive, they perceive possess higher without diminishing intentions. Additionally, is positively associated with implying enhanced perceptions directly contribute an increased products. results demonstrate while moderates PRS, its practical significance limited. Practical implications emphasises marketers should prioritise features addressing particularly for environmentally concerned which can effectively shape GPI. Originality/value study’s originality lies integration consumerism. offers valuable insights into marketing provides strategies tackle challenges economy.

Language: Английский

---

Unlocking the path to green customer citizenship behaviour: interplay of values, attitude, and green brand equity

Journal of Consumer Marketing, Journal Year: 2025, Volume and Issue: unknown

Published: April 11, 2025

Purpose Green customer citizenship behaviour (GCCB) has been proposed as an alternative to reduce the gap in green purchasing. Based on value-attitude-behaviour-hierarchy (VABH) framework, this study aims explore how self-transcendence, self-enhancement and consumption values (GCV) influence attitudes GCCB. The paper also investigates brand equity (GBE) affects relationship between different aspects of Design/methodology/approach Respondents aged 18+ who had purchased or recommended products past 12 months were selected. Data collected via mall intercept method structured questionnaires. final sample 396 respondents was analysed using partial least squares structural equation modelling. Findings Attitude plays a key role mediating individual dimension behaviour. GCV significantly attitudes. importance GBE strengthening impact advocacy feedback highlighted. Practical implications Given dichotomous nature basic human – self-transcendence companies should place greater emphasis promotion values. By identifying right mix through marketing practices, can shape customers’ positive behaviours. Companies with these interventions benefit from customer’s extra-role behaviour, thus encouraging their in-role that supports consumerism. Originality/value interplay concepts value is examined. acts link Additionally, explores establishes moderator attitude Finally, authors validate VABH framework context emerging economy provide insights reducing purchasing

Language: Английский

---

Green Marketing and Attitude Affect the Consumer Buying Behavior of Green Product in Turkey

Indikator Jurnal Ilmiah Manajemen dan Bisnis, Journal Year: 2023, Volume and Issue: 7(2), P. 1 - 1

Published: April 1, 2023

Consumers are increasingly looking for natural goods to live more sustainably and healthily in recent years. As a result, firms have begun aligning their strategies with sustainability by emphasizing production of products that both beneficial health environmentally sustainable. However, there is risk deceptive claims being made. This study focuses on determining consumer buying behavior regarding green Turkey, an emphasis the effect marketing attitude behavior. The integrates fundamental theoretical approaches buying, such as theory planned (TPB), modified conceptual framework. A survey 385 Turkish consumers knowledgeable about friendly was used gather data, which then analyzed using SPSS 26 software. results show attitudes significant influence customers' behavior.The findings this offer insight into researchers academicians provide guidance marketers devising achieve optimal competitive advantage.

Language: Английский

---

Drivers and Barriers Influencing Consumers' Intention to Purchase Cosmetics With Refillable Packaging

Packaging Technology and Science, Journal Year: 2024, Volume and Issue: 37(6), P. 551 - 569

Published: April 3, 2024

ABSTRACT In recent years, conscious consumers have become an important segment of the market. cosmetics industry, green products are also at forefront. The refillable packaging is a significant step in this direction. aim study to identify drivers and barriers that affect intention purchase with packaging. In‐depth interviews were conducted 20 Generation Z women. Content analysis was used themes, categories subcategories transcripts. According results, drive cosmetic include peer influence, marketing communication, social media, perceived benefits, brand reputation, environmental consciousness knowledge, anticipated positive emotions, product availability variety. identified lack awareness high prices, influencer effect, low consumer effectiveness, consumers' concerns about greenwashing, quality status concerns, health operational barriers. These results provide comprehensive understanding intentions

Language: Английский

---

Green Buying Behavior of Students

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2025, Volume and Issue: unknown, P. 275 - 294

Published: Jan. 31, 2025

Scholars have examined the impact of fashion production and consumption on environment concluded that green buying behaviour must be encouraged sustained. However, factors influence are not universal. The study examines how past behaviour, peer influence, knowledge value consciousness behaviour. was anchored Social Exchange Theory used an online survey 412 students conveniently sampled from public universities. Data analysed with STATA 18. found students' interpersonal apparel knowledge, In line SD12, has practical implications for changing youth towards adoption sustainable products.

Language: Английский

---

From attitude to action: examining the factors affecting sustainable purchasing behavior in Generation Z with an emphasis on environmental responsibility

Environment Development and Sustainability, Journal Year: 2025, Volume and Issue: unknown

Published: April 1, 2025

Language: Английский

---

From awareness to preference: The dual role of brand and eco-friendliness in shaping green choices

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 85, P. 104302 - 104302

Published: April 7, 2025

Language: Английский

---

Going green or staying grey: modelling the factors of green tech product purchase behaviour through interpretive structural modelling and MICMAC approach

Journal of Science and Technology Policy Management, Journal Year: 2025, Volume and Issue: unknown

Published: April 8, 2025

Purpose This study aims to investigate the factors driving consumer behaviour in green tech product purchases and develop a framework by analysing their hierarchical contextual interactions. Design/methodology/approach The employed interpretive structural modelling (ISM), drawing on insights from experienced academicians marketing professionals. To analyse forces interdependencies among these factors, Matrice d’Impacts Croises Multiplication Appliques un Classement (MICMAC) analysis was conducted. Findings MICMAC revealed that no variables were classified as autonomous determinants, highlighting significance of all factors. Green attitude purchase identified dependent determinants with high reliance moderate influence. Subjective norm perceived behavioural control categorised linkage showing significant influence dependence, while environmental knowledge, concern availability noted independent strong power lower dependence. Practical implications findings offer actionable strategies for managers focusing education transparent pricing. By understanding relationships between businesses can tailor effectively foster attitudes address behaviour. Policymakers use create regulations incentives promote adoption, such supporting eco-friendly practices increasing education, which drive greater acceptance sustainability market. Originality/value Our addresses critical void literature applying ISM explore relational dynamics influencing purchases. also provides novel perspective It offers valuable into (GTPB) advances field’s understanding.

Language: Английский

---

The effect of social media exposure, environmental concern and consumer habits in green consumption intention

Journal of strategy and management, Journal Year: 2023, Volume and Issue: 16(4), P. 747 - 766

Published: July 20, 2023

Purpose This study aims to look into consumers' green consumption intention by incorporating social media exposure, environmental concern and habit theory of planned behavior (TPB) in the context China advocating consumption. Design/methodology/approach Based on data collected from online survey, this use partial least squares structural equation modeling (PLS-SEM) analysis measurement model structure model. Findings The results show attitude, subjective norms are important determinants purchase products. Originality/value explores new associations between major constructs TPB also expanded adding three extra factors, namely concern. In addition, attempts bridge gap attitude a perspective using exposure as moderating variable.

Language: Английский

---

Impact of green factors on undergraduate students’ green behavioral intentions: A hybrid two-stage modeling approach

Heliyon, Journal Year: 2023, Volume and Issue: 9(10), P. e20630 - e20630

Published: Oct. 1, 2023

Consumers' unsustainable behavior contributes to environmental degradation and impedes sustainability. Using green products is one way reduce this effect promote growth. Therefore, study aims investigate the factors that impact young customers' behavioral intentions regarding products. For purpose, researcher designed a research model based on expanded theory of planned (TPB). The adopted two-stage, hybrid using partial least square-structural equation modeling (PLS-SEM) necessary condition analysis (NCA) evaluate validate results. A sample 382 undergraduate students was gathered convenience sampling approach. results reveal TPB perception (GTP), price sensitivity (GPS), product trust (GPT), value (GPV) are significantly positively correlated with intention (GBI). This study's main contribution adding brand-new higher-order construct, GTP, in marketing literature validating its GBI. Again, awareness moderates association between GPS Furthermore, NCA's findings indicated these variables various degrees for students' Decision-makers may use insights create successful regulations better understand customers develop appropriate initiatives sustainable development.

Language: Английский

---