Nudging towards sustainability: Exploring the role of behavioral interventions in circular bio‐economy development for the fashion industry

Corporate Social Responsibility and Environmental Management, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 24, 2024

Abstract The fashion and food industries are major contributors to waste generation, making sustainability management a priority for both practitioners scholars. This study examines how nudging can promote the development of circular bioeconomy within industry, specifically investigating whether techniques facilitate market adoption products made from sustainable textiles derived waste. Using dataset 2112 participants four European countries, we employ regression clustering analyses identify consumer profiles based on psychological behavioral characteristics. Our econometric analysis reveals that gender, education, factors such as environmental responsibility awareness significantly impact behaviors. Additionally, left‐leaning political orientation is positively associated with engagement in practices willingness pay eco‐friendly products. Clustering identifies distinct profiles: “enthusiastic” individuals demonstrate high commitment sustainability, while “skeptics” shows low responsiveness issues. offers key policy implications effectiveness interventions enhancing industry.

Language: Английский

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Circular Economy and Sustainability in Luxury Fashion Consumer Behavior: A Review and Research Agenda

International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(5)

Published: Sept. 1, 2024

ABSTRACT Over the last decade, luxury consumers have become more aware of adverse environmental impacts associated with their lifestyles and are transitioning toward responsible consumption patterns. Circular economy sustainability business strategies crucial for this attracted attention scholars brands. This paper aims to assess current state research concerning circular within fashion consumer behavior. It focuses on relevant studies published in leading peer‐reviewed English‐language journals business, management, economics, using keywords such as luxury, consumer, economy, sustainability. review emphasizes substantial impact 9Rs while also noticing lack consumer‐focused areas presents a critical thorough assessment, categorization, analysis emerging literature field. The authors propose deeper specific agenda exploring relationship between sustainability, fashion. suggests potential directions future research, emphasizing need theoretical, educational, communication‐oriented address distinctive issues consumption.

Language: Английский

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The Dark Side of a Big Smile: Detrimental Effects of Smile Intensity on Luxury Brand Advertising Effectiveness

Psychology and Marketing, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 10, 2025

ABSTRACT The expresser's smile is a ubiquitous nonverbal communication cue used to elicit favorable impressions among consumers. However, does the exert persuasive power in luxury advertising, where exclusivity often outweighs approachability? Integrating social‐functional perspective of emotions with stereotype content model social judgments, we explore how, why, and when intensity can adversely impact effectiveness advertising. We demonstrate that neutral expression (vs. slight broad smile) leads higher levels ad engagement scores, click‐through rates, attitudes, purchase behaviors. This effect unique products driven by serial processing mechanism: enhanced competence judgments perceived credibility surface expresser features expression. To provide deeper understanding how vary depending on complementary signals individual level factors, elucidate two boundary conditions: lay rationalism consumers eye gaze direction expresser. Specifically, detrimental perceptions attenuated for low‐lay rationalistic consumers, who base their decisions emotions, while facilitates paired direct an averted gaze). Six preregistered studies, including field data Instagram ads ( N = 435), large‐scale experiments Meta total 233,301), three controlled online 940), using different as well fictitious real brands, support these findings. Theoretically, this research advances literature psychology consumption showing serves visual deterrent Managerially, it offers implications brand marketers leverage psychophysical characteristics facial expressions design positioning strategies.

Language: Английский

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Consumer response to green advertising appeals: the role of susceptibility to normative influence and need for uniqueness

Management of Environmental Quality An International Journal, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 15, 2025

Purpose Sustainable production and consumption may reduce global warming. Disseminating environmental awareness through green advertising appeals can increase consumers’ intention to purchase skincare products. Design/methodology/approach The study explores the boundary condition of susceptibility normative influence (SNI) (Study 1; N = 156) need for uniqueness (NFU) 2; 198) in relationship between customers’ buy This employs an experimental method test relationships. Findings findings indicate that (1) (vs non-green) significantly affect intention; (2) lower higher) SNI strengthens impact on intentions (3) moderating role higher lower) NFU intention. Originality/value paper sheds light sustainable products promote sustainability.

Language: Английский

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Profiles of green and non-green consumers: A three-country study

Cleaner and Responsible Consumption, Journal Year: 2025, Volume and Issue: 16, P. 100260 - 100260

Published: Feb. 27, 2025

Language: Английский

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Intergenerational transmission of sustainable consumption practices: Dyadic dynamics of green receptivity, subjective knowledge, peer conformity, and intra-family communication

Journal of Environmental Management, Journal Year: 2025, Volume and Issue: 378, P. 124754 - 124754

Published: March 3, 2025

Language: Английский

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Speak to their hearts! Enhancing consumer social responsibility through emotional appeals

Journal of Consumer Marketing, Journal Year: 2025, Volume and Issue: unknown

Published: March 25, 2025

Purpose This study aims to explore how different promotional appeals – functional, emotional or symbolic - affect consumer perceived value and purchase intentions in the context of sustainable consumption, using theory (TCV) as core theoretical framework. Design/methodology/approach An experimental was conducted with 913 French participants, evaluating responses messages for two web applications. The measured impact appeal types on dimensions intentions, considering product category brand familiarity moderating factors. Findings results indicate that is strongest predictor intentions. Emotional significantly enhance value, even functional contributing effectively. influence does not vary across categories, while has a stronger novice consumers. Originality/value research contributes literature consumption by empirically demonstrating importance shaping integrating TCV assess effectiveness various appeals.

Language: Английский

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From Exclusive to Regenerative

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 93 - 118

Published: March 26, 2025

This chapter examines the shift in historically exclusive luxury tourism and proposes a transformation to regenerative model that is more sustainable than social development. In relation tourism, extends environmental concern beyond what merely being maintained encourages healthy habitats, promotes justice of equity between local hosts visitors. The case study methodology was used analyze global initiatives, namely Aman Resortssix Senses SongSaa, Soneva hotels Belmond Hotel das Cataratas company, which interweave with practices. These examples show practical ways sector can align business interests objectives, such as biodiversity conservation, cultural appreciation community inclusion. Finally, highlights challenges implications green branding opportunities from eco-worst practices greenwashing or institutional constraints, incorporating objectives SDG targets.

Language: Английский

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Gen-Alpha and buying behaviours: discerning, smart and mindful buyers

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2025, Volume and Issue: unknown

Published: April 29, 2025

Purpose With the exponential growth of technologies, consumers’ buying behaviours have already been transformed. The existing business and marketing research is abundant on shopping Generation Z or adolescents. However, very little information available about future consumers, known as Gen-Alpha. Currently, minors, however, contribute significantly to families’ purchasing decisions. Therefore, purpose explore offer valuable insights into Gen-Alpha’s behaviour distinct characteristics, helping inform strategies approaches. Design/methodology/approach used a qualitative approach, conducting eight in-depth interviews with participants aged 11–14. Both Gen-Alpha boys girls took part in semi-structured interviews. Findings Thematic analysis provided behaviour, revealing that they are sensible mature consumers. Unlike impulsive buyers, not easily influenced by design strategies. Instead, exhibit discernment, intelligence, mindfulness critical thinking prioritising quality customer reviews. Their patterns primarily need-based. Additionally, well-versed online techniques demonstrate increasing autonomy Practical implications Businesses can enhance transparency through verified reviews, detailed product descriptions price comparisons, while educators integrate digital literacy financial awareness programmes. policymakers use these develop consumer protection policies tailored young shoppers. Originality/value This pioneering among first Malaysia depth providing for research. Large-scale studies recommended gain deeper

Language: Английский

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Business Strategies for Managing Non-Renewable Energy Dynamics in Saudi Arabia’s Manufacturing Sector

Sustainability, Journal Year: 2025, Volume and Issue: 17(10), P. 4331 - 4331

Published: May 10, 2025

Understanding the asymmetric relationship between manufacturing output and non-renewable energy consumption is critical for formulating sustainable economic policies, particularly in energy-dependent economies like Saudi Arabia (KSA). This study has two aims. First, it examines how KSA’s sector responds to different sources, emphasising energy—unlike previous studies that primarily examined general growth. Second, investigates impact of shocks on output. Using yearly data from 1990 2022, this finds positive significantly enhance both short long run, driven by sector’s reliance cheap fossil fuels. On contrary, negative disrupt supply chains, increase costs, reduce over same periods. In addition, reveals renewable negatively affects due transition costs operational inefficiencies. However, gross fixed capital accumulation positively industrial production. These findings highlight need strategic investments infrastructure mitigate impacts disruptions, enhancing Arabia’s long-term stability. also underscores importance integrating development goals (SDGs) into policy frameworks ensure a balanced transition.

Language: Английский

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