Unmasking luxury consumption and its psychology: An experimental approach to understanding the motivations behind ethical and sustainable brand preferences DOI
Tahir Islam, Vikas Arya, Ali Ahmad Bodla

et al.

Business Ethics the Environment & Responsibility, Journal Year: 2024, Volume and Issue: unknown

Published: July 4, 2024

Abstract This research delved into the dynamics between pride, sustainability detectability, and product consciousness through three experimental studies conducted among Chinese millennials focusing on lavish brand. Grounded in positive emotions theory, this study sought to discern circumstances which individuals with materialistic tendencies exhibit willingness engage sustainable luxury brands. The results of meticulous design indicate a relationship materialism intention purchase brands, pride identified as mediating factor, discussed involvement high conspicuousness context detectability brand's sustainability. Furthermore, offers insights emotion theory examining impact self‐conscious buyer preferences regarding findings from theoretical provide valuable for brand managers, scholars, policymakers aiming develop brands that resonate sentiments values conscientious consumers.

Language: Английский

How Sustainable Leadership Can Leverage Sustainable Development DOI Open Access
Albérico Travassos Rosário, Anna Carolina Boechat

Sustainability, Journal Year: 2025, Volume and Issue: 17(8), P. 3499 - 3499

Published: April 14, 2025

Sustainable leadership plays a pivotal role in fostering long-term economic, social, and environmental development. As businesses increasingly integrate sustainability into their core strategies, leaders must adopt approaches that align profitability with ethical responsibility. This paper explores how sustainable contributes to development by examining key principles, decision-making frameworks, corporate strategies. The discussion highlights the shift from short-term financial goals value creation, emphasising stakeholder engagement, governance, innovation. By integrating environmental, governance (ESG) can enhance resilience, drive initiatives, positively impact communities. study also underscores importance of knowledge sharing, organisational culture, adaptability embedding business practices. Through systematic bibliometric literature review, this research provides insights for executives, policymakers, academics seeking navigate evolving landscape sustainability-driven leadership. findings underscore necessity aligning strategies global imperatives.

Language: Английский

Citations

0

Unmasking luxury consumption and its psychology: An experimental approach to understanding the motivations behind ethical and sustainable brand preferences DOI
Tahir Islam, Vikas Arya, Ali Ahmad Bodla

et al.

Business Ethics the Environment & Responsibility, Journal Year: 2024, Volume and Issue: unknown

Published: July 4, 2024

Abstract This research delved into the dynamics between pride, sustainability detectability, and product consciousness through three experimental studies conducted among Chinese millennials focusing on lavish brand. Grounded in positive emotions theory, this study sought to discern circumstances which individuals with materialistic tendencies exhibit willingness engage sustainable luxury brands. The results of meticulous design indicate a relationship materialism intention purchase brands, pride identified as mediating factor, discussed involvement high conspicuousness context detectability brand's sustainability. Furthermore, offers insights emotion theory examining impact self‐conscious buyer preferences regarding findings from theoretical provide valuable for brand managers, scholars, policymakers aiming develop brands that resonate sentiments values conscientious consumers.

Language: Английский

Citations

1