Millennial Consumers' Intention to Purchase Organic Food: Do Environmental Concerns Matter?
Business Strategy and the Environment,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 9, 2025
ABSTRACT
While
the
organic
food
market
continues
to
grow
globally,
millennials'
purchase
intentions
for
products
often
lag
behind
their
expressed
interest
in
sustainability.
This
study
investigates
factors
influencing
and
examines
moderating
role
of
environmental
concerns
context,
addressing
business
strategy
gaps
leveraging
increased
consumption.
Using
a
unified
framework
based
on
theory
planned
behaviour
(TPB),
data
were
collected
from
499
millennial
consumers
through
structured
online
surveys.
Structural
equation
modelling
(SEM)
was
employed
validate
proposed
direct
hypotheses.
The
results
reveal
that
attitude,
perceived
behavioural
control
trust
are
significant
predictors
intention.
Moreover,
moderate
relationship
between
subjective
norms
intention,
suggesting
societal
expectations
combined
with
ecological
awareness
drive
millennials
toward
sustainable
offers
new
lens
understand
consumption
patterns
among
younger
generations
globally
provides
actionable
insights
managers
align
sustainability
strategies
evolving
consumer
preferences,
particularly
those
millennials.
findings
highlight
importance
emphasising
benefits
food,
improving
product
accessibility
strengthening
community
engagement
programs
sustainability,
promote
growth
reinforce
sector.
Language: Английский
Nudging towards sustainability: Exploring the role of behavioral interventions in circular bio‐economy development for the fashion industry
Corporate Social Responsibility and Environmental Management,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Sept. 24, 2024
Abstract
The
fashion
and
food
industries
are
major
contributors
to
waste
generation,
making
sustainability
management
a
priority
for
both
practitioners
scholars.
This
study
examines
how
nudging
can
promote
the
development
of
circular
bioeconomy
within
industry,
specifically
investigating
whether
techniques
facilitate
market
adoption
products
made
from
sustainable
textiles
derived
waste.
Using
dataset
2112
participants
four
European
countries,
we
employ
regression
clustering
analyses
identify
consumer
profiles
based
on
psychological
behavioral
characteristics.
Our
econometric
analysis
reveals
that
gender,
education,
factors
such
as
environmental
responsibility
awareness
significantly
impact
behaviors.
Additionally,
left‐leaning
political
orientation
is
positively
associated
with
engagement
in
practices
willingness
pay
eco‐friendly
products.
Clustering
identifies
distinct
profiles:
“enthusiastic”
individuals
demonstrate
high
commitment
sustainability,
while
“skeptics”
shows
low
responsiveness
issues.
offers
key
policy
implications
effectiveness
interventions
enhancing
industry.
Language: Английский
The hidden reasons behind generation Z's green choices
Discover Sustainability,
Journal Year:
2024,
Volume and Issue:
5(1)
Published: Dec. 26, 2024
The
green
purchasing
decision
has
become
an
increasing
research
focus,
reflecting
consumers'
growing
commitment
to
sustainability.
Generation
Z
consumers
are
recognised
for
their
greater
environmental
and
social
awareness
than
other
generations.
Although
inclination
towards
sustainability
issues
is
well
known,
few
studies
dedicated
the
behaviour
of
individuals
this
generation.
Therefore,
primary
purpose
study
explore
analyse
antecedents
Z's
in
Portugal.
Thus,
based
on
a
sample
young
Portuguese
using
Partial
Least
Squares
method,
tested
hypotheses
concerning
five
decision.
unbalanced,
results
reveal
that
all
factors
analysed
First,
willing
purchase
concern
stand
out
as
main
antecedents.
Next,
related
perceived
quality
benefits
take
lead.
least
essential
antecedent
concerns
predisposition
change
if
product's
price
same
or
lower
standard
product.
This
contributes
under-explored
literature
consumption
behaviour,
especially
among
people.
In
addition,
it
development
knowledge
about
Language: Английский