Journal of Research in Interactive Marketing,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 24, 2025
Purpose
As
innovative
household
products,
social
home
robots
have
a
significant
impact
on
the
interactive
consumer
experience.
However,
prior
research
intentions
to
use
such
has
rarely
considered
configuration
perspective.
The
present
study
examines
how
consumers
balance
key
benefits
and
risks
created
by
these
explores
influential
factors
jointly
influence
usage
intention
from
Design/methodology/approach
We
adopted
hybrid
design.
In
Study
1,
thematic
analysis
was
conducted
derive
conceptual
framework
reflecting
interplay
of
influencing
intention.
2,
fuzzy
set
qualitative
comparative
(fsQCA)
applied
reveal
shape
Findings
Equifinal
configurations
antecedent
conditions
(i.e.
emotional
instrumental
support
beliefs,
concerns
about
informational
relational
privacy
risks,
self-construal
anthropomorphic
design)
led
Additionally,
four
distinct
benefit-risk
trade-off
patterns
emerged
across
individuals.
Research
limitations/implications
This
highlights
need
examine
robot
adoption
in
marketing,
particularly
service
domain.
It
implications
context
commercializing
robots,
emphasizing
potential
leveraging
enhance
experiences
foster
close
connections
with
consumers.
Originality/value
developed
neoconfigurational
model
obtain
comprehensive
understanding
acceptance
domestic
settings,
highlighting
its
for
consumer–robot
interactions
advancing
marketing.
Journal of Consumer Behaviour,
Journal Year:
2024,
Volume and Issue:
23(5), P. 2379 - 2389
Published: May 2, 2024
Abstract
This
article
sheds
light
on
the
profound
impact
of
technology
consumer
behavior,
specifically
focusing
rise
generative
AI
tools.
It
highlights
how
these
advancements
have
revolutionized
engagement,
purchase
decision‐making,
and
interaction.
The
underscores
transformative
potential
in
shaping
behavior
through
personalized
recommendations
interactive
shopping
experiences.
emphasizes
need
for
continued
research
exploration
to
comprehend
effectively
navigate
ever‐evolving
landscape
influenced
by
AI.
Additionally,
identifies
implications
practice,
offers
valuable
strategies
brands,
presents
a
comprehensive
agenda
delve
deeper
into
this
field.
Ultimately,
it
provides
insights
challenges
opportunities
presented
serving
as
guiding
resource
advancing
theory,
policy
domain.
Journal of Consumer Behaviour,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 4, 2025
ABSTRACT
A
critical
discussion
of
the
evolution
consumer
behavior,
ethical
consideration,
and
encouraging
new
future
directions
in
AI
era,
we
highlight
ten
main
ideas
regarding
evolution,
emergence,
behavior
Age
through
lens
immersive
technologies
their
significance
changing
landscape
research.
In
light
significant
gaps
understanding
how
influence
urgent
need
for
in‐depth
knowledge
this
area
era
is
emphasized.
Analytically,
(1)
literature
findings
based
on
studies,
(2)
connection
several
thought‐provoking
specific
nuanced
research
questions,
comprehensive
theories,
frameworks,
contextual
examples
suggestions
frameworks
or
adaptations
each
technology,
(3)
overview
directions,
thrusts,
methodological
approaches
per
study
within
related
to
metaverse,
automation,
robotics
serve
as
a
crucial
foundation
our
objectives
expected
contributions
article.
The
organization
these
logically
allows
us
see
clear
progression
from
transformative
impact
interdisciplinary
focus
corporate
responsibility
digital
age.
International Journal of Consumer Studies,
Journal Year:
2025,
Volume and Issue:
49(2)
Published: Feb. 6, 2025
ABSTRACT
The
term
dark
triad
is
an
assemblage
of
the
three
personality
traits,
that
is,
Machiavellianism,
Narcissism,
and
Psychopathy.
Recently,
these
traits
have
gained
prominence
as
both
direct
indirect
antecedents
consumption‐related
constructs
in
marketing
literature,
signalling
heightened
scholarly
interest
consumer
behaviour.
This
study
adopts
a
hybrid
systematic
review
methodology,
considered
two‐pronged
approach
comprising
framework‐based
bibliometric
methods,
analysing
251
articles
sourced
from
two
largest
citation
abstract
databases:
Web
Science
Scopus.
We
offered
panoramic
overview
domain
consumption
research,
using
selected
techniques
toolbox
(e.g.
cartographic
analysis,
charting
publication‐related
metrics,
mapping
citation‐related
metrics
visualisation)
TCM
content
analysis.
First,
we
uncovered
performance
trends
depicting
key
domain.
Second,
deciphered
intellectual
structure
by
delineating
elaborating
on
themes
such
(1)
Psychopathy
,
(2)
Narcissism
(3)
Materialism
(4)
Machiavellianism
.
Additionally,
charted
theoretical
perspectives,
contextual
settings
methodological
approaches
deployed
research.
These
findings
further
paved
way
for
orchestrating
rich
future
research
agenda
interesting
insights
(implications)
practitioners
academics.
Journal of Consumer Behaviour,
Journal Year:
2024,
Volume and Issue:
23(6), P. 2999 - 3010
Published: Aug. 19, 2024
Abstract
In
recent
years,
digital
avatars
employed
as
virtual
streamers
are
experiencing
a
surge
in
popularity
e‐commerce
livestreaming.
However,
the
influence
of
avatars'
anthropomorphic
features
on
their
effectiveness
remains
unclear.
This
study
investigates
avatar
effect
artificial
intelligence‐enabled
streamers,
wherein
form
and
behavioral
realism
interactively
affect
consumer
purchase
intention.
Three
lab
experiments
with
604
participants
were
conducted
to
test
this
its
underlying
mechanism
boundary
conditions.
Based
findings,
positively
affects
intention
only
when
streamers'
is
low.
Parasocial
interactions
underpin
effect,
which
holds
consumers
exhibit
communal
relationship
norm
orientation.
When
possess
an
exchange
orientation,
becomes
positive
regardless
level
realism.
Overall,
our
proposes
livestreaming,
extends
literature
by
offering
insights
interactive
human‐like
(as
streamers)
By
revealing
mechanisms
conditions
conclusions
offer
guidance
for
companies
developing
appropriate
combinations
streams
while
considering
characteristics.
Journal of Consumer Behaviour,
Journal Year:
2024,
Volume and Issue:
23(5), P. 2501 - 2552
Published: May 14, 2024
Abstract
The
promise
of
the
metaverse
as
a
collective,
virtual,
and
shared
social
space
is
revolutionizing
digital
retail.
This
study
provides
groundbreaking
insights
into
customer
experience
in
immersive
environments,
well
how
these
experiences
on
platforms
influence
customers'
real‐world
consumption
behaviors.
Drawing
upon
data
from
platform
users
US,
this
identifies
specific
antecedents
positive
platforms,
including
role
presence
trialability.
Further,
it
demonstrates
potential
for
purchase
spillovers
to
traditional
retail
channels,
extending
omnichannel
literature.
In
addition,
examines
early‐stage
versus
long‐term
shape
users'
intentions
revisit
platforms.
Based
our
results,
we
offer
comprehensive
model
behaviors,
which
may
be
used
predict
enhance
across
channels.
Our
results
also
demonstrate
that
not
merely
parallel
channel
but
instead
an
influential
extension
consumption.
From
managerial
perspective,
operators
brand
managers
engaging
can
developed
support
growth,
targeted
strategies
translate
gain
both
customer.
findings
suggest
must
deliver
at
very
high
level
prevent
stagnation
usage
intentions;
therefore,
confidently
continue
investing
relevant
fuel
growth.
Advances in marketing, customer relationship management, and e-services book series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 354 - 363
Published: Aug. 21, 2024
This
chapter
analyzes
the
future
of
marketing
science
in
wholesaling
and
retailing.
Based
on
findings
academic
literature,
it
can
argued
that
retailing
will
be
characterized
by
a
blend
data-driven
insights,
technological
innovation,
personalized
experiences,
focus
sustainability
ethics.
Success
this
evolving
landscape
require
agility,
adaptability,
deep
understanding
consumer
preferences
behaviors.
