Embracing AI advisors for making (complex) financial decisions: an experimental investigation of the role of a maximizing decision-making style

International Journal of Bank Marketing, Journal Year: 2025, Volume and Issue: unknown

Published: March 10, 2025

Purpose This study investigates the impact of experimentally priming a maximizing decision-making style on individuals’ likelihood using artificial intelligence (AI) advisors for making complex financial decisions, such as building an investment portfolio their retirement. It examines whether individuals with stronger tendencies are more likely to perceive algorithms effective, thereby reducing algorithm aversion, and ultimately increasing AI in decision-making. Design/methodology/approach A qualitative pre-study amongst differing learn about existing usage patterns decisions was combined quantitative test our hypotheses. For both studies, US participants were recruited through Prolific. The data analyzed thematic analysis NVivo regression SPSS Process macro. Findings results show that primed mindset demonstrated higher decisions. effect serially mediated by perception enhanced effectiveness reduced aversion. Practical implications provides actionable insights service providers banks, pension funds insurance companies into strategies how reduce aversion encourage greater (potential) clients. In particular, increase consumers will rely can induce these adjusting wording marketing communications material. Originality/value extends understanding influence advisors. contributes literature highlighting role perceived demonstrating inducing decisions; doing so is important help provide personalized advice cost-effective way.

Language: Английский

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Blockchain in Luxury Resale: The Impact of Blockchain Technology Through Regulatory Focus and Uncertainty Reduction Theories

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 11, 2024

ABSTRACT The exponential growth of the online luxury resale market has spurred a notable shift toward circular economy, reflecting increasing consumer preference for pre‐owned items. Nevertheless, this presents challenges related to product authenticity and seller credibility. In response these concerns, blockchain technology (BT) emerges as promising solution, leveraging decentralized ledger enhance transparency reduce information asymmetry. This allows traceability goods, addressing issues provenance in space. By incorporating regulatory focus theory into uncertainty reduction theory, study examines how approach avoidance motivations impact evaluations BT‐enabled platforms effectively mitigate uncertainties influence trust. collected data (N= 511) was analyzed through partial least squares structural equation modeling (PLS‐SEM; 1), complementary qualitative (study 2) additionally conducted. Results reveal that distinct coexist, each following separate pathways build Findings indicate an orientation mindset highly values reliability information, while focuses on risk mitigation expresses heightened transactions. Consequently, BT is found be instrumental reducing concerns about purchasing products. contributes existing literature by shedding light psychological dynamics influencing trust platforms, implications retailers contemplating integration, offers insights behavior can inform strategies perceived resale.

Language: Английский

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اتجاه العملاء نحو التسوق باستخدام روبوتات المحادثة التفاعلية (Chatbots) وعلاقته بالارتباط الرقمى: الدور المعدل للخصوصية المدركة والاستغراق الشرائي

المجلة العملیة التجارة والتمویل, Journal Year: 2024, Volume and Issue: 44(1), P. 535 - 609

Published: March 1, 2024

استهدف هذا البحث معرفة أثر محددات التسوق باستخدام روبوتات المحادثة التفاعلية على الارتباط الرقمي من خلال الدور الوسيط لكل المنفعة الوظيفية والمنفعة العاطفية والاتجاه، وكذلك المعدل الخصوصية المدركة والاستغراق الشرائي. وتم استخدام أسلوب معادلة البناء الهيكلية بغرض العلاقة بين متغيرات البحث. اختيار كمي المدخل الاستنتاجي. كما تم إعداد قائمة الاستقصاء، توجيهها إلى المستهلكين المصريين المرتقبين عن طريق الانترنت. ولتحليل بيانات الأولية، الاعتماد البرنامج الإحصائي Warp PLS 7 لإدخال هذه البيانات. وقد بلغت الاستجابة 436 مفردة. أوضحت نتائج وجود ارتباط معنوي والاتجاه والخصوصية الشرائي والارتباط الرقمي. وتوصلت تأثير إيجابي لبعض الوظيفية، توصلت العاطفية. أيضاً ايجابي الاتجاه. للاتجاه أن كل يتوسط معنوياً دور معدل في الاتجاه فروق معنوية إدراك العملاء لمتغيرات وفقاً للعمر والدخل الشهري للأسرة ومستوى التعليم.

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Sustainably Produced but Unsustainably Destroyed: Effective Price Promotion for the Sustainable Management of Unsold Inventory in Korea

Sustainability, Journal Year: 2024, Volume and Issue: 16(15), P. 6456 - 6456

Published: July 28, 2024

Focusing on sustainable fashion brands’ effective price promotion, this experimental study developed two sets of stimuli, ‘discount’ and ‘disclosure’ strategies, tested consumers’ evaluations fairness, product attractiveness, quality, brand trust based each strategy. Subsequently, compared the discount disclosure strategies. An analysis 961 Korean samples revealed that a high rate increased fairness highly promotion-focused consumers were more likely to perceive attractiveness quality when positive framing was presented. In strategy, reference point effect prominent; conventional markup provided, showed greater trust. Furthermore, it noteworthy disclosing along with firm’s same perceptions as rate. Built regulatory focus fit, empirically proved effectiveness promotions brands whom trustworthiness are greatly important, extending academic originality study. Practically, use promotion strategies can help management handle inventory problems in way without massive investment technologies.

Language: Английский

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Guest editorial for special issue on consumer decision‐making in an online context

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: unknown

Published: July 31, 2024

Data sharing not applicable to this article as no datasets were generated or analysed during the current study.

Language: Английский

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The Role of Artificial Intelligence in Integrated Marketing Communication: An Evaluation of ChatGPT

Pamukkale Üniversitesi İşletme Araştırmaları Dergisi, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 6, 2024

Today, the use of Artificial Intelligence (AI) systems in various fields is increasing due to technological developments. In integrated marketing communications, AI particular stands out as an important advance. It has become tool for such creating content, providing personalized services and optimizing processes. This study a compilation article that compiles synthesizes existing studies on effects ChatGPT, widely used AI, four dimensions (inform, incent, persuade, remind) communications. The comprehensively presents key findings collected from sources. As result study, applications ChatGPT increase customer interaction, participation, satisfaction, attitude, purchase intention communication. also offers businesses advantages new customers, increased sales profits, lower costs, automation business processes, efficiency time savings. However, ethical aspects data privacy, security transparency pose obstacles communication require human intervention some may be one first future by shedding light in-depth understanding

Language: Английский

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