The metaverse experience: A scale development study

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: 23(6), P. 3061 - 3081

Published: Aug. 26, 2024

Abstract Understanding the metaverse experience (MEX) is paramount to allow companies exploit its potential and align with consumers' expectations. Accordingly, this paper develops a scale identify main dimensions that define MEX as well investigate which constituent of are more suited enhance attitude toward metaverse, key element foster exploratory behavior. By drawing on research design based multiple stages including qualitative quantitative data analysis, measure includes six dimensions: sensory/affective, intellectual, behavioral, relational, interoperability, safety. The relational were found non‐significant showing built experiential sensory/emotional, These also directly affect metaverse. contributes current discussion by offering first tested reliable MEX.

Language: Английский

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Unveiling Psychosocial Factors Influencing Metaverse-Associated App Adoption: Acumens from fsQCA Approach

International Journal of Human-Computer Interaction, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 15

Published: April 3, 2025

Language: Английский

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Tech-Forward Travels: Unravelling Users’ Adoption Intention of Metaverse Technology for the Tourism and Hospitality Experience

Journal of Quality Assurance in Hospitality & Tourism, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 43

Published: March 31, 2025

Language: Английский

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What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective

Technological Forecasting and Social Change, Journal Year: 2024, Volume and Issue: 212, P. 123945 - 123945

Published: Dec. 20, 2024

Language: Английский

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