A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising DOI
Rashid Saeed, Hiba Khan, Huda Khan

et al.

Communication Theory, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 31, 2024

Abstract Advertising research has increasingly applied construal level theory (CLT) to predict advertising effectiveness. This study systematically reviews and synthesizes CLT-based by focusing on the theoretical tenets of CLT, construal-level manipulations, manipulation checks in this domain. is first systematic review involving psychological distance, which distance from self, here, now. The identified 86 relevant articles published top-ranked journals between 2009 2023, retrieved seven electronic academic databases. It found that studies are primarily anchored matching effect, categorization distance. further classified manipulations used into three categories: psychological-distance dimensions, marketing-related factors. Finally, highlights critical gaps existing offers avenues for future research.

Language: Английский

From Attitude to Action: A Moderated Mediation Model for the Engagement of Green Attitude, Green Impulse Buying, and Consumer Citizenship Behavior DOI Open Access
Khizar Hayat, Qingyu Zhang, Maria José Sousa

et al.

Business Strategy and the Environment, Journal Year: 2025, Volume and Issue: unknown

Published: March 31, 2025

ABSTRACT The escalating concerns surrounding global climate change and environmental degradation, alongside a growing emphasis on societal well‐being, have encouraged consumers to adopt environmentally conscious shopping practices. This study aims investigate the mechanisms through which pro‐environmental attitudes influence sustainable consumption behaviors by examining interplay among green attitudes, impulse buying tendency (IBT), consumer citizenship behavior (CCB). Specifically, explores mediating role of IBT in connecting impulsively moderating effects concerns, social media usage, hedonic motives. findings reveal that significantly impulsively, with acting as mediator. Furthermore, motives moderate proposed relationships, transforming patterns (e.g., intention continue) CCB. contributes literature identifying psychological drivers their interactions concerns. It offers actionable insights for policymakers businesses develop targeted strategies encourage behaviors, fostering more landscape.

Language: Английский

Citations

0

Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research DOI
Kexin Meng, Mousumi Singha Mahapatra, Jing Jian Xiao

et al.

Journal of Consumer Behaviour, Journal Year: 2025, Volume and Issue: unknown

Published: April 10, 2025

ABSTRACT This paper is a comprehensive systematic literature review (SLR) on artificial intelligence (AI) applications in consumer financial behavior research, highlighting the evolving interface between AI technologies and decisions. Employing hybrid methodology combining bibliometric analysis domain‐based review, we analyzed 89 peer‐reviewed articles from Scopus, Web of Science, manual search. Our findings reveal an exponential growth publications 2016 to 2024, emphasizing burgeoning interest significant advancements applying research. Drawing Theory‐Context‐Construct‐Method (TCCM) framework, this provides understanding dominant theoretical frameworks, scenarios, key variables their associations, data sources, research approaches employed recent research; it also suggests fertile areas for future Specifically, three have been identified: (1) consumers' acceptance interaction with subsequent behaviors, (2) use methodologies investigate behavior, (3) ethical regulatory challenges associated development AI. Insights expert interviews further validate these findings, providing academic, industry, perspectives that offer nuanced practical implications AI's role finance. Finally, identifies gaps overlooked by existing discusses directions By offering insights into strategic integration practices, study serves as essential resource academics, industry practitioners, policymakers aiming responsibly effectively.

Language: Английский

Citations

0

A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising DOI
Rashid Saeed, Hiba Khan, Huda Khan

et al.

Communication Theory, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 31, 2024

Abstract Advertising research has increasingly applied construal level theory (CLT) to predict advertising effectiveness. This study systematically reviews and synthesizes CLT-based by focusing on the theoretical tenets of CLT, construal-level manipulations, manipulation checks in this domain. is first systematic review involving psychological distance, which distance from self, here, now. The identified 86 relevant articles published top-ranked journals between 2009 2023, retrieved seven electronic academic databases. It found that studies are primarily anchored matching effect, categorization distance. further classified manipulations used into three categories: psychological-distance dimensions, marketing-related factors. Finally, highlights critical gaps existing offers avenues for future research.

Language: Английский

Citations

1