Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics

Journal of Consumer Behaviour, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 4, 2025

ABSTRACT A critical discussion of the evolution consumer behavior, ethical consideration, and encouraging new future directions in AI era, we highlight ten main ideas regarding evolution, emergence, behavior Age through lens immersive technologies their significance changing landscape research. In light significant gaps understanding how influence urgent need for in‐depth knowledge this area era is emphasized. Analytically, (1) literature findings based on studies, (2) connection several thought‐provoking specific nuanced research questions, comprehensive theories, frameworks, contextual examples suggestions frameworks or adaptations each technology, (3) overview directions, thrusts, methodological approaches per study within related to metaverse, automation, robotics serve as a crucial foundation our objectives expected contributions article. The organization these logically allows us see clear progression from transformative impact interdisciplinary focus corporate responsibility digital age.

Language: Английский

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Exploring drivers of customer engagement with voice interface in E-retail

International Journal of Retail & Distribution Management, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 8, 2025

Purpose E-retailers face challenges in adding, engaging and retaining customers. Voice interface is a new more inclusive modality that provides customers with hands-free, convenient e-shopping option relevant for e-retailers. However, the voice significantly different from text consumers are accustomed to. This study investigates customer experiences search selection of products on e-commerce platforms its subsequent impact engagement enhanced usage. Design/methodology/approach We conducted 34 in-depth interviews executive management students. For analysis findings, we used grounded theory paradigm thematic analysis. Findings Based probing consumers' interfaces platforms, identified two enablers: satisfaction awe-experience positively impacted inhibitors: risk perceptions inertia negatively usage interface. Originality/value transforming journey online shopping domain. How experience when searching selecting impacts their platform intentions to use interact e-retailer future. The findings substantiate tenets dual-process found enabling inhibiting factors independent can coexist. identifies most salient affect interfaces.

Language: Английский

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A Mini Review on Purchaser Security in the Metaverse: Challenges and Solutions

Lecture notes in computer science, Journal Year: 2025, Volume and Issue: unknown, P. 61 - 74

Published: Jan. 1, 2025

Language: Английский

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Modeling purchase intention for virtual reality hardware: a cognition-affect-conation (CAC) approach

Asia Pacific Journal of Marketing and Logistics, Journal Year: 2025, Volume and Issue: unknown

Published: March 10, 2025

Purpose This study aims to model the purchase intention of virtual reality hardware using cognition-affect-conation (CAC) model, which integrates psychology and consumer behavior research explain how individuals' thoughts, emotions intentions influence their behaviors. Design/methodology/approach Data were collected from individuals aged 18 above who had no prior experience with hardware. A total 330 valid responses obtained residing in Malaysia analyzed partial least squares (PLS) approach. Findings The validates that vividness, perceived ease use, usefulness, enjoyment utilitarian value have a positive impact on attitude. Vividness, significant relationship satisfaction, while usefulness values negative satisfaction. Furthermore, underscores correlation between attitude is confirmed. Lastly, moderating effect individualism satisfaction towards Practical implications findings provide valuable guidance for designers marketers, offering effective strategies enhance brand promotion, user retention sales through skillful integration Originality/value enhances understanding acceptance regarding by incorporating affective aspects into cognitive factors including as factor. It addresses an important gap landscape immersive industry, particularly concerning within Malaysian context.

Language: Английский

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The Impact of AI-Powered Try-On Technology on Online Consumers’ Impulsive Buying Intention: The Moderating Role of Brand Trust

Sustainability, Journal Year: 2025, Volume and Issue: 17(7), P. 2789 - 2789

Published: March 21, 2025

Within the global wave of manufacturing intelligence, AI technologies are revolutionizing industrial frameworks through deep integration. As a resource-intensive sector, fashion has become pivotal arena for assessing AI’s role in sustainable development. China, world’s largest apparel producer, faces unique integration challenges, highlighting intersection innovation and sustainability. To further explore impact AI-powered try-on technology on impulsive buying intentions young Chinese consumers, this research utilizes modified version stimulus–organism–response (SOR) model. From lens online shopping, investigates how key features technology, such as visual vividness, interactive control, personalized configuration, ease use, affect intentions. Additionally, study examines mediating roles perceived utilitarian value, hedonic immersion, alongside moderating brand trust. A structured survey was conducted with 366 participants, data were analyzed using partial least squares (PLS) method. The findings reveal that four core attributes have positive effect Furthermore, along influence trust, substantiated. In realm effectively stimulates behavior drives purchases. These results offer valuable theoretical insights enhancing applications, while also providing strategic guidance brands e-commerce platforms developing AI-driven marketing approaches.

Language: Английский

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Decoding backers’ pledging decisions with incomplete information in reward-based crowdfunding

Journal of Research in Marketing and Entrepreneurship, Journal Year: 2025, Volume and Issue: unknown

Published: March 22, 2025

Purpose This study aims to examine the transformative impact of crowdfunding on entrepreneurial ventures, focusing backers’ decision-making reward-based platforms. It investigates why is popular among creators and backers, despite inconsistent success rates projects. The empirically analyzes factors influencing pledging decisions, particularly past experience, herding behavior product innovativeness. By exploring these dimensions, research provide insights into dynamics in crowdfunding. Design/methodology/approach used logistic ordered regression models assess effects key determinants, including prior perceived A total 402 valid responses were collected from individuals with experience a platform. model specifications tested both likelihood changes initial decisions their final intentions. Findings Backers’ significantly increases changing decisions. number backers positively influences impulse purchases. However, innovativeness does not have statistically significant impact. Interestingly, interaction between time pressure – measured by remaining days reveals that are more likely alter early stages campaigns, contrary expectations. Originality/value examines how transforms ventures analyzing Despite its popularity, project vary, highlighting need understand made incomplete information. Using multi-step approach includes literature review, campaign analysis online surveys, explores show affect decision changes, offering implications for management. provides valuable backer practical guidance platform operators optimize campaigns.

Language: Английский

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When You Feel You Own AI Assistants: How Consumer Ownership Enhances Consumers' Adoption Intention

Journal of Consumer Behaviour, Journal Year: 2025, Volume and Issue: unknown

Published: March 28, 2025

ABSTRACT AI assistants are transforming the business landscape by revolutionizing customer service, sales, and marketing. This study investigates how consumer ownership—defined as psychological sense of ownership over products—affects adoption intentions assistants. Drawing on theory commitment, we find that significantly increases intention fostering a stronger commitment to product. In series three studies, demonstrate real (Study 1, N = 120, Survey) perceived 2, 200, Experiment) both enhance intentions. Furthermore, Study 3 ( reveals impact is moderated type assistant. Specifically, effect for functional but disappears companion research provides valuable strategies businesses increase adoption.

Language: Английский

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Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater

Journal of theoretical and applied electronic commerce research, Journal Year: 2025, Volume and Issue: 20(2), P. 60 - 60

Published: March 31, 2025

In recent years, the fashion industry has undergone a significant transformation driven by digital innovations, particularly with emergence of retail theater (DRT). A DRT integrates augmented reality (AR), virtual (VR), and 3D modeling to create immersive shopping experiences that bridge physical worlds. This study specifically focuses on apparel DRTs investigates key factors influencing U.S. consumers’ intention adopt this technology. Drawing unified theory acceptance use technology (UTAUT) perceived risk theory, we developed tested an integrative research model. Primary data were collected through structured online survey administered via Amazon Mechanical Turk (MTurk). total 400 valid responses obtained from consumers. Data analyzed using multiple regression analysis examine hypothesized relationships. The results indicate effort expectancy (ease use), facilitating conditions (technical infrastructure), (concerns about potential harm), time/convenience loss significantly influence DRTs. Surprisingly, performance social not predictors adoption. These findings provide valuable insights for retailers, emphasizing importance user-friendly designs, robust technical infrastructure, minimizing risks foster

Language: Английский

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Artificial Intelligence or Human Service, Which Customer Service Failure Is More Unforgivable? A Counterfactual Thinking Perspective

Psychology and Marketing, Journal Year: 2025, Volume and Issue: unknown

Published: March 31, 2025

ABSTRACT With the continuous development and progress of Artificial Intelligence (AI) technology, intelligent customer service stands on tip wind waves AI. This rapid industry has made comparison collision between AI artificial a hot topic. paper proposes model exploring how failure human personnel influences satisfaction differently, with mediation variable counterfactual thinking moderation variables psychological distance empathy. Four studies using experimental design were conducted. Study 1 ( N = 80) investigates whether finding that can lead to higher than service. 2 demonstrates effect thinking, produces lower failure. 3 200) in process influencing satisfaction. 4 illustrates empathy from perspective uncanny valley effect. These findings provide evidence for research service, guidance improvement industry.

Language: Английский

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Modeling retailer adoption of VR shopping using Monte Carlo simulation: A conceptual approach

Telematics and Informatics Reports, Journal Year: 2025, Volume and Issue: unknown, P. 100201 - 100201

Published: April 1, 2025

Language: Английский

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