Exploring Negative Restaurant Experiences Through an Extended Mehrabian‐Russell Model: An Attributional Perspective

International Journal of Tourism Research, Journal Year: 2024, Volume and Issue: 26(5)

Published: Sept. 1, 2024

ABSTRACT The study aims to explore the relationships between service failure severity, negative emotions, level of dissatisfaction, switching intention, and intention spread word‐of‐mouth (nWOM) in restaurant context. Additionally, it seeks investigate how customers' perceptions controllability stability failures moderate these relationships. Employing a quantitative research approach, data collection was conducted through surveys using convenience sampling method, resulting 561 valid responses from Turkish customers. collected underwent multi‐group structural equation modeling examine proposed relationships, revealing that severity positively impacts emotions dissatisfaction levels, influence nWOM, levels affect nWOM. Furthermore, both play moderating role thereby confirming stimulus, organism, response model significant extent.

Language: Английский

Investigating binge‐watching and its effect on paid subscription: A mixed‐method study based on SOR theory

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 5, 2024

Abstract Video‐on‐demand platforms encourage binge‐watching (BW) to stimulate consumers' paid subscription. Despite decades of research, prior studies have yet reach a consensus on the definition BW, which results in inconsistent findings regarding its effect subscription behavior. Drawing stimuli‐organism‐response theory and parasocial interaction studies, we develop conceptual model explore causal mechanism that links consumer organism (attractiveness, identification, involvement, interaction), responses (impulsive subscription). We also investigate how boundary condition BW (number episodes watched) affects this mechanism. conducted an online survey two quasi‐field experiments collect data verify hypotheses. Our confirm that, compared with non‐BW, offers enhanced attractiveness, interaction, more impulsive Moreover, it is valid define as watching at least three program, reveals significant differences viewers' Implications for future research marketing strategies video‐on‐demand are discussed.

Language: Английский

Linking brand trust and attitude with purchase intention of indian organic food customers: An S–O-R Model based analysis

Organic Agriculture, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 10, 2024

Language: Английский