Marketing Strategies for Financial Institutions: Leveraging Human Capital for Competitive Advantage DOI Creative Commons
Pinaki Ghosh, Rashmi Aggarwal,

Tanvi Verma

et al.

Published: May 9, 2024

The current study aims to reveal if there is any relationship between types of marketing channels and competitive advantage in the financial industry. Employing correlation analysis, we studied existed a significant that have been used for segmentation targeting, branding, digital marketing, content strategic partners human capital advantage. Results show leveraging obtains highest positive with (r = 0.75) providing us strong evidence talent management practices are process enhancement play key role businesses' competitiveness. Digital comes only because them 0.72, so ways customer retention essential too. Also equally suggestive evidence-based conclusion on segregation positioning; use partnerships; brand management, signaling importance market segmentation, alliances, positioning. Content although shown still maintain online purchase 0.60) demonstrates weak compared other e-channels had derivative relationship. Such findings illustrate wide variety tools engaged stress comprehensive strategy which combine different tactics and, especially, develop personnel innovate new technologies. Thus, generated most important attributes could serve as guide institutions sector competing dynamic marketplace.

Language: Английский

Self‐Directed Learning as a Catalyst for Sustainable Management: A Job Demand Resources Perspective DOI Creative Commons
Fiammetta Cascioli Karivalis, Marc Ohana

Corporate Social Responsibility and Environmental Management, Journal Year: 2025, Volume and Issue: unknown

Published: March 11, 2025

ABSTRACT This research article explores the impact of lifelong learning as an individual posture on sustainable managerial behavior within organizations. Utilizing Job‐Demand Resource framework, we investigate potential connections between a self‐directed and practices, with work engagement posited mediator organization‐based self‐esteem moderator. Our findings suggest that managers strong orientation towards are more likely to engage in environmentally friendly behaviors, dedication, vigor, absorption acting enhancers these practices. Furthermore, this relationship is strengthened by managers' perceptions their efficacy, significance, worthiness organization. The study contributes theoretical advancements emphasizing significance resources, such learning, shaping behavior. By leveraging identify mechanisms linking personal attributes practices among managers. Additionally, examining moderator provides deeper insights into black box relationship.

Language: Английский

Citations

0
Green Human Resource Management and Green Psychological Climate: A Scoping Review Through the AMO Framework DOI Open Access
Mabel San Román-Niaves, Sofia Morandini, Matteo Antonini

et al.

Sustainability, Journal Year: 2025, Volume and Issue: 17(6), P. 2535 - 2535

Published: March 13, 2025

The increasing emphasis on environmental sustainability in organizations has underscored the need to understand how human resource practices shape employee behaviors and perceptions. This scoping review examines relationship between Green Human Resource Management (GHRM) Psychological Climate (GPC), analyzing their combined impact organizational outcomes through Abilities–Motivation–Opportunities (AMO) framework. Following PRISMA-P guidelines, 16 empirical studies published 2017 2024 were systematically reviewed. Findings reveal strong positive associations GHRM GPC, with green pay rewards, performance management, training emerging as key drivers. GPC acts a critical mediating mechanism, facilitating translation of initiatives into enhanced voluntary behaviors. effectiveness these relationships is influenced by factors (e.g., ethical leadership, culture) individual characteristics sensitivity, age). Through AMO lens, results suggest that an integrated system enhances employees’ abilities, motivation, opportunities creates synergistic effects, fostering sustainability-oriented climate reinforcing pro-environmental These findings contribute theoretical understanding HRM while offering practical insights for seeking align objectives.

Language: Английский

Citations

0
Enhancing pro-environmental behavior through green human resource management practices: evidence from Ethiopian private hospitals DOI
Dagnu Haıle Tessema, Figen Yeşilada, Iman Aghaeı

et al.

Journal of Health Organization and Management, Journal Year: 2025, Volume and Issue: unknown

Published: March 28, 2025

Purpose The main purpose of this study is to investigate the impact green human resource management practices (GHRMP) on employees’ pro-environmental behavior (PEB) by utilizing social exchange and attitude theory. It will also examine mediating role commitment (GCM), moderating sustainable leadership (SL) experience as a control variable. Design/methodology/approach Convenience sampling was utilized for data collection ( N = 347) employees private hospitals in Addis Ababa, Ethiopia, using structured questionnaires. collected analyzed Smart-PLS 4. Findings findings indicate that GHRMPs have significant influence PEB; moreover, GHRMP significantly influences GCM. variable, GCM, has PEB partially mediates association between PEB. Likewise, SL moderates relationship However, failed moderate GCM Originality/value This research establishes theoretical foundation healthcare industry, highlighting significance Also, make valuable contributions literature Sustainable Development Goal (SDG 3).

Language: Английский

Citations

0
Green Behaviors Among Employees in Chinese E-Commerce Companies: Impact of Environmental, Social, and Governance (ESG) Performance DOI Open Access
Ruoyan Wang, Yanli Hu

Sustainability, Journal Year: 2025, Volume and Issue: 17(3), P. 940 - 940

Published: Jan. 24, 2025

Perceived ESG performance refers to stakeholders’ assessment of a company’s efficacy in implementing and maintaining initiatives. This perception is crucial as it influences trust engagement with the company. The present study aims test relationships between perceived Chinese e-commerce firms their employees’ green behaviors, mediating role psychological climate moderating actions: substantive vs. symbolic. Employees’ behavior defined any measurable individual that contributes environmental sustainability goals work context. Green perceptions interpretations organization’s policies, procedures, practices regarding sustainability. sample includes 1285 employees from various firms. Participants ranged age 19 66 years, mean 37.27 years (SD = 10.35). examines impact environmental, social, governance (ESG) on behaviors among companies. Leveraging data organizational surveys, findings reveal significantly both directly indirectly, through climate. Mediation analysis underscores pivotal bridging strength this relationship varying across levels actions. Furthermore, while effects symbolic actions performance, climate, did not achieve conventional statistical significance, observed trends suggest nuanced interplay worthy further exploration. These highlight complexity translating commitments into employee actions, emphasizing importance initiatives fostering novel insights mechanisms driving contexts, offering implications for academic research managerial practice.

Language: Английский

Citations

0
Understanding green behaviours through the lens of self-determination theory DOI
Garima Saini,

Lalatendu Kesari Jena,

Shailesh Gupta

et al.

Measuring Business Excellence, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 5, 2024

Purpose The paper aims to explore and explain sustainable behaviours in an organizational context using self-determination theory, suggesting that individuals are likely be engaged green practices when supported by their needs. Design/methodology/approach study used three waves of longitudinal design, consisting 702 executives leadership roles across public private companies with average 15–20 years work experience. Professionals working throughout PAN India, the USA, Germany Australia provided us data. Findings Green transformational leaderships play a pivot fostering optimism employees recrafting work. Employees being encouraged evaluate jobs within organization’s capacity would bring meaningful change envision future. All hypotheses were supported, highlighting importance green-focused individual agencies line values. Practical implications Using advances organizations providing commitment through leadership. Implementing this organization can help achieve long-term success ensuring embedded culture rather than peripheral initiative promoting decision-making behaviours. Originality/value provides insights into factors influencing decisions maintain adopt deeper understanding behaviour strategies for pro-environmental organizations.

Language: Английский

Citations

2
All Gain and No Pain? Impacts of Different Green Human Resource Management Practices on Employee Green Behavior: Evidence from Chinese Electric Vehicle Sector DOI
Huirong Xie, Ree Chan Ho, Nurlida Ismail

et al.

Journal of Cleaner Production, Journal Year: 2024, Volume and Issue: 478, P. 143938 - 143938

Published: Oct. 11, 2024

Language: Английский

Citations

1
Marketing Strategies for Financial Institutions: Leveraging Human Capital for Competitive Advantage DOI Creative Commons
Pinaki Ghosh, Rashmi Aggarwal,

Tanvi Verma

et al.

Published: May 9, 2024

The current study aims to reveal if there is any relationship between types of marketing channels and competitive advantage in the financial industry. Employing correlation analysis, we studied existed a significant that have been used for segmentation targeting, branding, digital marketing, content strategic partners human capital advantage. Results show leveraging obtains highest positive with (r = 0.75) providing us strong evidence talent management practices are process enhancement play key role businesses' competitiveness. Digital comes only because them 0.72, so ways customer retention essential too. Also equally suggestive evidence-based conclusion on segregation positioning; use partnerships; brand management, signaling importance market segmentation, alliances, positioning. Content although shown still maintain online purchase 0.60) demonstrates weak compared other e-channels had derivative relationship. Such findings illustrate wide variety tools engaged stress comprehensive strategy which combine different tactics and, especially, develop personnel innovate new technologies. Thus, generated most important attributes could serve as guide institutions sector competing dynamic marketplace.

Language: Английский

Citations

0