A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents

Decision Support Systems, Journal Year: 2007, Volume and Issue: 44(2), P. 544 - 564

Published: July 13, 2007

Language: Английский

---

Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk

Information Systems Journal, Journal Year: 2012, Volume and Issue: 24(1), P. 85 - 114

Published: July 15, 2012

Abstract Customer loyalty or repeat purchasing is critical for the survival and success of any store. By focusing on online stores, this study investigates purchase intention experienced buyers based means‐end chain theory prospect theory. In research model, both utilitarian value hedonic are hypothesised to affect positively. Perceived risk negatively moderate effects values intention. Utilitarian proposed as a formative second‐order construct formed by product offerings, information, monetary savings convenience. Hedonic also six benefits that have been identified in prior research. Data collected from 782 Yahoo!Kimo customers provide strong support model. The results indicate positively associated with buyers' A higher level perceived reduces effect increases Implications practice suggestions future provided.

Language: Английский

---

Trust and Satisfaction, Two Stepping Stones for Successful E-Commerce Relationships: A Longitudinal Exploration

Information Systems Research, Journal Year: 2008, Volume and Issue: 20(2), P. 237 - 257

Published: Dec. 19, 2008

Trust and satisfaction are essential ingredients for successful business relationships in business-to-consumer electronic commerce. Yet there is little research on trust e-commerce that takes a longitudinal approach. Drawing three primary bodies of literature, the theory reasoned action, extended valence framework, expectation-confirmation theory, this study synthesizes model consumer context e-commerce. The considers not only how consumers formulate their prepurchase decisions, but also they form long-term with same website vendor by comparing expectations to actual purchase outcome. results indicate directly indirectly affects consumer's decision combination perceived risk benefit, has longer term impact e-loyalty through satisfaction. Thus, extends our understanding Internet transaction behavior as three-fold (prepurchase, purchase, postpurchase) process, it recognizes crucial, multiple roles plays process. Implications practice well limitations future directions discussed.

Language: Английский

---

Customer Channel Migration

Journal of Marketing Research, Journal Year: 2008, Volume and Issue: 45(1), P. 60 - 76

Published: Jan. 9, 2008

Abstract The authors develop a model of customer channel migration and apply it to retailer that markets over the Web through catalogs. identifies key phenomena required analyze migration, shows how these can be modeled, develops an approach for estimating model. methodology is unique in its ability accommodate heterogeneous responses large number distinct marketing communications dynamic context. results indicate (1) purchasing associated with lower subsequent purchase volumes than when buying from other outlets; (2) efforts are usage incidence, offsetting negative experience effects; (3) interactions occur between like (catalog × catalog or e-mail e-mail) different types e-mail). find four-year period their data, Web-oriented “migration” segment emerged, t...

Language: Английский

---

Multichannel Shopper Segments and Their Covariates☆

Journal of Retailing, Journal Year: 2008, Volume and Issue: 84(4), P. 398 - 413

Published: Oct. 20, 2008

Language: Английский

---

Strategies for reducing consumers’ risk aversion in Internet shopping

Journal of Consumer Marketing, Journal Year: 1999, Volume and Issue: 16(2), P. 163 - 180

Published: April 1, 1999

Using experimental design and conjoint analysis, this paper studies the risk perception of Singaporean consumers on Internet shopping, tests effectiveness several risk‐reducing strategies that marketers could use in promoting online shopping among consumers. The results show with a higher degree aversion than others tend to perceive be risky activity. However, rely using reference group appeal as most preferred relievers for consumers, particularly by getting expert users endorse products involved. In addition, marketer’s reputation, brand’s image, specific warranty are also effective potential shoppers.

Language: Английский

---

Influence of consumers’ perceived risk on consumers’ online purchase intention

Journal of Research in Interactive Marketing, Journal Year: 2018, Volume and Issue: 12(3), P. 309 - 327

Published: Sept. 24, 2018

Purpose This paper aims to examine the relationship between six factors of consumers’ perceived risk and online purchase intentions. In particular, this study will financial risk, product security time social psychological intention. Design/methodology/approach Survey method was used for purpose data collection, quantitative analysis test hypotheses. A total 350 respondents participated on an survey, were quantitatively analyzed via IBM SPSS Statistics 24. Findings The findings from suggest risks when they intend online. Five have a significant negative influence consumer intention, while found be insignificant. Among these factors, is main contributor consumers deter purchasing Practical implications provides useful information retailers in electronic commerce (e-commerce) activities. Previous studies show that many are still facing some business, affect transaction performance retailers. It hoped can help formulate strategies reduce shopping environment, especially better e-commerce. Originality/value development has led challenges consumers, which comprise payment, protection, validity enforceability e-contract, insufficient disclosure, quality enforcement rights. issue emerged because do not understand contribute risk. Consumers’ attitudes toward behaviors. Studies intentions inconclusive. Thus, fills gap research area.

Language: Английский

---

Consumer attitudes towards online shopping

Internet Research, Journal Year: 2015, Volume and Issue: 25(5), P. 707 - 733

Published: Sept. 28, 2015

Purpose – The purpose of this paper is to examine consumer attitudes toward online shopping in Jordan. introduces an integrated model which includes trust, perceived benefits, web quality, and electronic word mouth (eWOM) along with their relationships order effects on shopping. Design/methodology/approach A structured self-administered survey was employed targeting shoppers a reputable retailer Jordan; i.e. MarkaVIP. sample 273 involved the survey. series exploratory confirmatory factor analyses were used assess research constructs, unidimensionality, validity, composite reliability. Structural path analysis also test hypothesized model. Findings empirical findings study indicate that determined by trust benefits. Trust product quality eWOM latter function quality. Hence, benefits are key predictors shopping, according results. Further, authors found higher levels lead site. Perceived be direct predictor former positively significantly influences Also, 28 percent variation caused trust. Research limitations/implications included only early adopters who usually described as personal innovators risk takers. Future encouraged focus other groups such non-adopters understand attitudes. Another limitation derived from geographical context current study; not necessarily applicable Arab countries rest world. Therefore, replications different would most likely strengthen validate its findings. cross-sectional does show how consumers may change over time. encourage future studies employ longitudinal design changes consumers’ using Finally, examined one case point thus cannot generalized sites. highly sites inside outside Practical implications supports importance drivers emerging markets like It further underlines contribution well role later forming shoppers’ Online retailers’ executives managers can benefit for e-marketing strategies acquire new customers achieve long-term performance objectives. Originality/value This very few attempts Importantly, it revealed National international retailers planning expand operations Jordan or Middle East Region have now valuable evidence concerning determinants behavior upon formulated implemented.

Language: Английский

---

Going shopping: key determinants of shopping behaviors and motivations

International Journal of Retail & Distribution Management, Journal Year: 1999, Volume and Issue: 27(4), P. 154 - 165

Published: May 1, 1999

Going shopping is a major source of relaxation as well household chore. Associated with females, the activity under pressure due to time constraints, changing social roles and technological advances. In this paper, impact pressures on going examined among married households. Key constructs are sex context which determine responsibility members. Based large scale survey that included statistically viable numbers male female respondents, study finds great deal consensus regarding sampled Although men playing significant role in activities, particularly for groceries, remains gendered but it not pleasureless activity. We conclude supermarket likely be retail setting where will make greatest impact.

Language: Английский

---

Marketing strategies, perceived risks, and consumer trust in online buying behaviour

Journal of Retailing and Consumer Services, Journal Year: 2015, Volume and Issue: 29, P. 92 - 103

Published: Dec. 5, 2015

Language: Английский

---