ACM Transactions on Applied Perception,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Sept. 10, 2024
In
this
work,
we
investigate
facial
anonymization
techniques
in
360°
videos
and
assess
their
influence
on
the
perceived
realism,
effect,
presence
of
participants.
comparison
to
traditional
footage,
can
convey
engaging,
immersive
experiences
that
accurately
represent
atmosphere
real-world
locations.
As
entire
environment
is
captured
simultaneously,
it
necessary
anonymize
faces
bystanders
recordings
public
spaces.
Since
alters
video
content,
realism
immersion
could
be
reduced.
To
understand
these
effects,
compare
non-anonymized
anonymized
using
blurring,
black
boxes,
face-swapping
shown
either
a
regular
screen
or
head-mounted
display
(HMD).
Our
results
indicate
significant
differences
perception
techniques.
We
find
most
realistic
least
disruptive,
however,
participants
raised
concerns
regarding
effectiveness
anonymization.
Furthermore,
observe
affected
by
HMD
condition.
Overall,
underscore
need
for
balance
both
photo-realism
sense
privacy.
Management Research Review,
Journal Year:
2024,
Volume and Issue:
47(7), P. 1029 - 1051
Published: March 15, 2024
Purpose
This
study
aims
to
answer
two
significant
questions:
What
are
the
relative
consumer
and
firm-level
effects
of
marketing
through
metaverse
compared
conventional
endeavours?
current
trends
in
utilizing
as
reported
recent
literature?
Design/methodology/approach
uses
a
systematic
literature
review
methodology,
using
Preferred
Reporting
Items
for
Systematic
Reviews
Meta-Analyses
flowchart
synthesize
existing
research.
A
total
35
articles
written
English
were
selected
analysed
from
databases,
Web
Science
EBSCO
Host.
Findings
The
findings
indicate
that
consumer-level
include
loyalty
brand
attachment.
benefits
decentralization
cost
reductions.
paper
proposes
framework
indicating
variables
could
attenuate
or
enhance
association
between
immersive
components
their
resultant
effects.
Originality/value
contributes
understanding
role
practices
related
mix
components.
conceptualizes
novel
its
Current Issues in Tourism,
Journal Year:
2024,
Volume and Issue:
27(23), P. 4374 - 4388
Published: Jan. 4, 2024
The
promotion
of
tourism
experiences
through
Augmented
Reality
(AR)
technology
has
become
a
hot
topic
in
current
research.
Nevertheless,
heritage
research,
when
AR
is
adopted
destinations,
empirical
studies
on
tourist
responses
still
need
to
be
further
investigated.
To
bridge
this
research
gap,
study
constructed
theoretical
model
based
the
stimulus
organism
response
(SOR)
and
presence
theories
explore
influence
authenticity
(object-based
existential
authenticity)
perception
behavioral
intention.
survey
data
revealed
that,
these
two
different
World
Heritage
sites
Beijing
(The
Forbidden
City)
Macao
(Ruins
St.
Paul's),
China,
presented
AR,
similar
findings
were
revealed,
i.e.
kinds
affect
formation
tourists'
travel
intentions.
This
extends
SOR
theory
by
integrating
object-based
authenticity,
into
model.
In
addition
this,
can
contribute
site
managers'
knowledge
how
affects
experience
visitors
as
well
marketing
sites.
International Journal of Tourism Research,
Journal Year:
2024,
Volume and Issue:
26(2)
Published: March 1, 2024
Abstract
The
study
examines
the
relationship
between
virtual
reality
(VR)‐facilitated
mental
imagery
and
travellers'
intention
to
visit
a
destination.
A
serial
mediation
process
through
travel
inspiration
(inspired‐by
inspired‐to)
is
proposed
as
psychological
mechanism
able
explain
positive
of
elaboration
quality
with
intentions.
VR
users
were
recruited
Prolific
Academic.
findings
demonstrate
that
VR‐facilitated
increases
consequently
intention.
However,
importance
much
lower.
paper
contributes
literature
pre‐travel
experience
by
exploring
role
inspiration.
Tourism Critiques Practice and Theory,
Journal Year:
2023,
Volume and Issue:
4(1/2), P. 28 - 47
Published: May 27, 2023
Purpose
Discussions
about
digital
tourism
continue
to
increase
among
scholars
as
Information
Communication
and
Technology
(ICT)
infrastructure
develops.
Dynamic
changes
due
technological
aspects
have
given
rise
various
developments
in
the
industry.
Therefore,
this
study
aims
evaluate
scientific
structure
of
development
topics
through
a
bibliometric
analysis
approach.
In
total,
102
publications
from
research
on
were
taken
Scopus
database
between
2001
2021,
for
further
using
VOSviewer
application.
Interesting
findings
describe
most
cited
publications,
contribution
by
authors,
institutions,
countries,
co-citation
analysis,
bibliographic
coupling,
co-occurrence
main
trends
tourism.
This
compiles
detailed
review
research.
article
adds
substantial
value
topic
analyzing
data.
It
provided
information
regarding
other
researchers
future
Advances in computational intelligence and robotics book series,
Journal Year:
2023,
Volume and Issue:
unknown, P. 204 - 227
Published: June 30, 2023
The
term
metaverse
refers
to
a
collective
virtual
shared
space
created
by
the
convergence
of
virtually
enhanced
physical
reality
and
physically
persistent
space,
including
sum
all
worlds,
augmented
reality,
internet.
In
context
marketing,
can
be
thought
as
new
platform
for
brands
engage
with
consumers
create
immersive,
interactive
experiences.
Brands
use
events,
product
demonstrations,
other
experiences
that
allow
brand
in
more
meaningful
way.
offers
exciting
opportunities
connect
engaging,
drive
awareness
loyalty.
As
result,
research
is
needed
provide
reliable
accurate
data
on
Metaverse
marketing.
This
study
aims
assess
challenges
opportunities,
thus
building
frame
reference
Anatolia,
Journal Year:
2023,
Volume and Issue:
35(3), P. 566 - 578
Published: Nov. 24, 2023
Researchers
have
shown
a
substantial
amount
of
interest
in
smart
tourism.
Despite
the
fact
that
tourism
has
been
popular
research
topic
and
hospitality
industries
over
past
decade,
on
this
concept
is
still
at
relatively
early
stage.
This
extracted
50
studies
(from
2015
to
2023)
definition
using
systematic
review
performed
multidimensional
analysis
concept.
The
main
contribution
study
identify
five
factors
affecting
propose
new
tourism:
A
experience
involves
technology,
innovation,
sustainability,
accessibility,
tourist-centred.
Journal of Tourism Futures,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 30, 2025
Purpose
This
study
performs
a
science
mapping
approach
based
on
bibliometric
analysis
of
the
metaverse
and
its
associated
technology
in
tourism
hospitality.
As
an
immersive
technology,
has
penetrated
various
segments
human
life
business
activities.
digital
transformation
phenomenon
also
hospitality
mixed
reality,
comprising
virtual,
augmented
extended
reality.
Design/methodology/approach
The
knowledge
structure
past
future
trends
sector’s
application
is
analyzed
to
present
topological
temporal
by
approach.
Findings
show
that
current
emerging
are
related
mobilities,
cultural
heritage
tourism,
landscape
motivation
adopt
virtual
At
same
time,
suggest
three
themes
industry
through
metaverse:
exploration,
adoption
tourism.
Research
limitations/implications
Metaverse
will
continue
impacting
services
product
offerings.
Stakeholders
players
sector
need
adapt
development
stay
competitive
relevant
today’s
environment.
Originality/value
Through
approach,
this
offers
crucial
structural
understanding
phenomenon.
British Food Journal,
Journal Year:
2025,
Volume and Issue:
127(13), P. 72 - 95
Published: Feb. 13, 2025
Purpose
This
study
explores
luxury
wine
hospitality
by
considering
(1)
physical
activities
and
(2)
created
integrating
the
domain
with
digital
technology.
In
doing
so,
it
aims
to
identify
different
types
of
tourism-related
experiences
build
a
framework
for
interpreting
hybrid
in
era.
Design/methodology/approach
An
explorative
mixed-methods
approach
was
adopted
investigate
using
cluster
analysis
in-depth
interviews
producers
wines
controlled
guaranteed
designation
origin
Italy’s
Sangiovese
area.
Findings
presents
understanding
examining
core
components
experiences.
We
six
that
combine
experiential
component
varying
degrees
integration
technologies.
Practical
implications
Our
findings
provide
businesses
operating
within
segment
useful
tool
optimising
technology
into
add
value
visitors’
highlight
importance
skills
wineries
organise
Originality/value
systematises
technologies
related
hospitality.
It
physical–digital
analytical
adopts
an
outline
strategic
design
businesses.
