A Study of Instagram Reels Exploring the Interplay of User Motivations, Attitudes, and Continuance Intentions in Short-Form Video Content DOI Creative Commons

Jin-Wook Lee,

Seong Soo

Deleted Journal, Journal Year: 2024, Volume and Issue: 2024(4), P. 890 - 900

Published: Dec. 31, 2024

This study investigates the relationships between user motivations, attitudes, and continued usage intentions for Instagram Reels, while examining moderating role of consumption value orientations. Employing structural equation modeling with data from 352 users, we find that interactivity, entertainment, escapism significantly influence which strongly predict intentions. Our multi-group analysis reveals hedonic utilitarian values moderate these relationships. Entertainment has a stronger effect on attitudes interactivity informativeness show stronger, though non-significant, associations users. Escapism exhibits divergent effects across groups, positive users negative Notably, self-expressiveness demonstrates strong association both suggesting its universal appeal. These findings extend Uses Gratifications Theory to short-form video contexts highlight nuanced in shaping engagement. The offers valuable insights platform developers content creators, need tailored strategies address diverse needs different As social media continues evolve, understanding becomes increasingly crucial researchers practitioners field, enabling more targeted effective design various platforms. research contributes growing body literature behavior provides practical implications enhancing engagement rapidly evolving landscape content.

Language: Английский

Using metaverse in the workplace and marketplace: its impact on the psychological contract of employees and customers DOI
Samuel Yaw Kusi, Fangfang Li, Leonidas C. Leonidou

et al.

Journal of Managerial Psychology, Journal Year: 2025, Volume and Issue: unknown

Published: March 4, 2025

Purpose Despite growing research on metaverse, the way this is associated with psychological contracts in business virtually absent. In paper, we aim to provide a conceptual exploration of association between metaverse and both employees customers. Design/methodology/approach This article that examines implications as workplace marketplace frontline employees’ customers’ contracts. doing so, develop model make propositions, while also offer recent examples firms have moved metaverse. Findings Although do not empirical results, indicate through set propositions how changes caused by firm’s use influence contract its customers, well these are interrelated. We further explain accomplishment context can favorably affect performance. Practical Companies need anticipate, monitor adjust changing pattern customers they move because will serious their Originality/value introduce recently introduced phenomenon gaining momentum world, causing significant seriously affecting nature

Language: Английский

Citations

1
Mobile Gamification's Impact on Tourism Visit Intention DOI Creative Commons
Hiram Ting, Jun‐Hwa Cheah, Karen Pei-Sze Tan

et al.

International Journal of Tourism Research, Journal Year: 2025, Volume and Issue: 27(1)

Published: Jan. 1, 2025

ABSTRACT The present study aims to determine how tourism‐related mobile games generate tourism visit intention. Drawing upon the technology acceptance model (TAM), seeks find out context‐specific considerations that exert a greater influence on intention destinations associated with game. Using quantitative approach, data from 263 respondents were collected in Malaysia via an online survey. Partial least‐squares structural equation modelling was used perform latent variable analysis. findings show significant effects of perceived ease play and motivation attitude towards visiting game destination. In particular, is found effect Contradictory results about enjoyment importance are also highlighted. This adds literature calls for expansion TAM include articulate gamification behaviour (un)intended Specifically, context unveiled through related phone. contrast, this points negligible visit.

Language: Английский

Citations

0
Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory DOI Creative Commons
Rajasshrie Pillai,

Brijesh Sivathanu,

Nripendra P. Rana

et al.

Journal of Business Research, Journal Year: 2025, Volume and Issue: 190, P. 115219 - 115219

Published: Feb. 5, 2025

Language: Английский

Citations

0
Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness DOI Creative Commons
Zeyang Li,

Lei Jia

Communication & Sport, Journal Year: 2025, Volume and Issue: unknown

Published: March 3, 2025

With the rapid development of Metaverse technology, sports industry has gradually integrated it to enhance event experiences and fan engagement. This study aims explore impact characteristics in events on immersion, satisfaction, team attitude. used questionnaire survey, collecting data from 1208 participants MZ generation (age 18–42) who had experience Korea, including Koreans foreigners studying working Korea. The SEM analysis results revealed that relational transcendence a significant positive effect while cognitive image significantly influenced spatial immersion. Spatial immersion personal also satisfaction. Further showed both satisfaction effects Additionally, low-engagement consumers showing stronger perceptions immersive consumer foster more attitude toward team. Future marketing strategies should consider integration virtual real experiences, providing deeply interactive personalized for with varying levels

Language: Английский

Citations

0
Metaverse for digital health solutions DOI

Nida Shamim,

Mingxue Wei,

Suraksha Gupta

et al.

International Journal of Information Management, Journal Year: 2025, Volume and Issue: 83, P. 102869 - 102869

Published: March 6, 2025

Language: Английский

Citations

0
Shaping Virtual Retail: Identifying Key Influences in Metaverse Shopping with Fuzzy DEMATEL DOI Creative Commons

Lalan Sharma,

Neeraj Kaushık

Journal of Metaverse, Journal Year: 2025, Volume and Issue: 5(1), P. 51 - 63

Published: March 12, 2025

The Metaverse is significantly transforming e-commerce by providing immersive and interactive virtual shopping environments. This study explores the qualitative aspects user interactions that shape customer experiences on platforms. research uses Fuzzy DEMATEL (FDEMATEL) technique to identify prioritize 11 key factors influencing digital experiences, derived from literature expert opinions. FDEMATEL approach effectively examines causal relationships among these factors, reducing bias associated with imprecise human judgments. reveals flow, immersion, ease of use are prominent while informativeness, media richness, risk critical cause for successful retail These findings offer valuable insights managers platform developers enhance experiences. uniquely identifies analyzes success a comprehensive understanding can drive

Language: Английский

Citations

0
Unveiling Psychosocial Factors Influencing Metaverse-Associated App Adoption: Acumens from fsQCA Approach DOI
Jingbo Yuan, Sayed Kifayat Shah, Kayhan Tajeddini

et al.

International Journal of Human-Computer Interaction, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 15

Published: April 3, 2025

Language: Английский

Citations

0
From Controllers to Immersion: Exploring the Sense of Place in Video Games DOI Creative Commons
Serkan Uzunogullari,

James L. Johnson,

Νικόλαος Παππάς

et al.

International Journal of Tourism Research, Journal Year: 2025, Volume and Issue: 27(2)

Published: March 1, 2025

ABSTRACT This study aims to develop an understanding of how video gamers a sense place within game environments. Through semi‐structured interviews with 40 gamers, three key themes were identified: interactive experiences, exploration and immersive experiences. Data analysis has demonstrated that including those inhabitants objects, add life virtual worlds. The ability suspend gameplay explore environments created as sought go beyond objectives. establish connection between real‐world places. Overall, this demonstrates the potential for games influence travel intentions experiences in tourism destinations feature prominently games.

Language: Английский

Citations

0
The future of human experience: the drivers of user adoption of the metaverse DOI
P. Pragha, Krantiraditya Dhalmahapatra, Thamaraiselvan Natarajan

et al.

Online Information Review, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 24, 2025

Purpose The metaverse is considered an evolution of the Internet, and it engages users with digital content more seamlessly due to its enhanced immersion diverse applications. current study examines factors affecting intention adopt metaverse. Existing studies on were found insufficient in explaining users’ metaverse, for which companies are investing vast amounts money implementation. fills research gaps literature applies UTAUT2 (Unified Theory Of Acceptance And Use Technology) PAD (Pleasure, Arousal, Dominance) theory SOR (Stimulus-Organism-Response) framework. proposes a conceptual model by including effort expectancy, hedonic motivation, social influence, security personalization as stimuli, arousal, dominance, pleasure, immersive experience perceived value organismic variables response variable, gender moderator. Design/methodology/approach used purposive non-probability sampling approach total 420 responses collected examine model. partial least squares (PLS) technique data analysis using Smart PLS software. Findings study’s findings suggest that influence have highest impact affects Results indicate individuals perceive when provides enjoyment fun well security. Hence, important ensure not only feel hedonically motivated but also secured exert less use Research limitations/implications contributes existing extends association theories applied. fundamental qualities contribute enjoyable nature can users' behavioral responses. Our emphasizes importance executives acknowledging development within Practical implications insights derived from this will serve expand knowledge application developers, offering valuable guidance incorporating these into their processes. By prominently displaying measures, brands demonstrate commitment mitigating risks associated virtual interactions. This includes clearly communicating protocols place protect user privacy providing detailed information about features build trust alleviate concerns. Social highlights how affect toward adoption intent. Specifically, reveals further intent has enhancing customer relationships cocreation different stakeholders. recognizes measures necessary technology. These reactions could include placing regulations standards deal economic effects, making sure ethically, giving priority. Originality/value paper body first kind explore link experience, pleasure metaverse’s point view user’s intention. framework applying context, limits.

Language: Английский

Citations

0
MICE in Metaverse: Linking UTAUT 2 and Experiencescape DOI Open Access
Aleksandar Radić, Wei Quan, Jongsik Yu

et al.

Advances in Hospitality and Tourism Research (AHTR), Journal Year: 2024, Volume and Issue: unknown

Published: Oct. 31, 2024

In an era where fourth industrial revolution is unfolding before our eyes and digital workplace making its advancements into everyday life, the international Meetings, Incentives, Conferences, Exhibitions (MICE) industry transforming under influence of metaverse. The present study unearths performance expectancy (PE), effort (EE), social (SI), facilitating conditions (FC), price value (PV), cognitive (C) affective (A) responses (R) as antecedents behavior intention to use MICE in From theoretical perspective, novelty originality current dwells portraying conceptual framework for consumer behavioral intentions (BI) towards metaverse based on stakeholder-centric approach. practical implications demonstrate that can offer end-users remote interaction with meaningful, immersive experiences consumers organically interact each other without losing sense belonging within community they engage navigate through various virtual worlds mirror best versions physical world.

Language: Английский

Citations

0