How Do Initial and Interactive Social Cues Increase Customers’ Continuance Usage Intention of Chatbots? DOI
Huili Yan, Yuzhi Wei, Hao Xiong

et al.

International Journal of Human-Computer Interaction, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 18

Published: May 20, 2024

Enterprises widely utilize chatbots as "intelligent customer service" because of their efficiency and low cost. However, complaints doubts occur occasionally, improving users' willingness to continue use is a crucial issue that needs be solved urgently. This study investigates whether how initial social cues (avatar, name, greeting) interactive (emoji) can improve intention using. Our findings from three scenario experiments reveal both increase consumers' warmth perception, while only elevate competence perception. The greater the perceived by users, higher trust in chatbots, leading increased using them. Furthermore, we identified reinforcing effect when types are combined, further augmenting persist with chatbots. contributes chatbot-human interaction literature validating effectiveness these two offers practical insights for enhancing retention optimizing chatbot design.

Language: Английский

Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction DOI
Yunho Park, Jaehun Kim, Qi Jiang

et al.

Journal of Global Scholars of Marketing Science, Journal Year: 2024, Volume and Issue: 34(3), P. 439 - 457

Published: June 14, 2024

Language: Английский

Citations

6

The effect of motivated consumer innovativeness on the intention to use chatbots in the travel and tourism sector DOI
Suchita Jha, Shiromani Gupta, Rachna Mahajan

et al.

Asia Pacific Journal of Tourism Research, Journal Year: 2023, Volume and Issue: 28(7), P. 729 - 744

Published: July 3, 2023

ABSTRACTThis study explores the dimensions of motivated consumer innovativeness (functional, social, hedonic, and cognitive) in context travel tourism industry examines how they influence consumers' attitude, trust intention to use chatbot services. The results show that all positively impact while only functional cognitive affect building, leading usage intentions. These findings provide insights into what motivates consumers traditionally comfortable with using human assistance develop behavioral attitude chatbots make online tour travel-related queries.KEYWORDS: Motivated innovativenesschatbotsfunctionalityhedonismcognitiontravel Disclosure statementNo potential conflict interest was reported by author(s).

Language: Английский

Citations

14

Effectiveness of Artificial Intelligence in Building Customer Loyalty: Investigating the Mediating Role of Chatbot in the Tourism Sector of Pakistan DOI Open Access
Arman Khan, Abu Bakar Abdul Hamid, Norizan Mat Saad

et al.

International Journal of Academic Research in Business and Social Sciences, Journal Year: 2023, Volume and Issue: 13(9)

Published: Oct. 4, 2023

The advent of artificial intelligence (AI) is causing a change in the marketing landscape, and AI may replace human expertise with technology to improve service delivery organisations. This study investigates relationship between customer loyalty context advanced digital marketing, focusing on mediating function chatbots. To collect data, survey was distributed 104 customers different hotels eateries Pakistan. hypotheses were tested using confirmatory factor analysis, reliability validity mediation analysis. findings indicate that has positive effect loyalty. In addition, results demonstrate chatbots serve as mediator consumer suggests chatbots, AI-powered conventional agents, increase by providing personalised timely support, resolving concerns queries, delivering seamless user experience. These have significant repercussions for hospitality industry, particularly regarding how companies can use other technologies develop By incorporating into their strategies, businesses engagement, satisfaction, contributes existing corpus knowledge empirically examining meditation AI-customer within marketing. It valuable resource researchers practitioners who AI-driven foster

Language: Английский

Citations

13

How Service Robots Facilitate User Self-Disclosure: The Roles of Personality, Animacy, and Automated Social Presence DOI
Xin Lei, Fengyuan Liu

International Journal of Human-Computer Interaction, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 14

Published: March 1, 2024

This study investigates whether an extroverted personality of service robots can facilitate user self-disclosure and enhance human–robot intimacy. An experiment 2 between-subjects factorial design was conducted to examine the effects robot (extroverted introverted) human on Sixty-four participants from a university campus were included in this study. We simulated financial investment scenario which required disclose personal information acting as advisor. Functional near-infrared spectroscopy (fNIRS) used capture participants' prefrontal cortex (PFC) activity. The results revealed positive effect extroversion intimacy, impact stronger among than introverted ones. Additionally, perceived enabled users regard more animate, promoting automated social presence ultimately enhancing According fNIRS results, who interacted with had activation medial PFC those robot. self-reported consistently aligned, demonstrating role robots. These findings provide theoretical practical insights into contexts requiring disclosure.

Language: Английский

Citations

5

How Do Initial and Interactive Social Cues Increase Customers’ Continuance Usage Intention of Chatbots? DOI
Huili Yan, Yuzhi Wei, Hao Xiong

et al.

International Journal of Human-Computer Interaction, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 18

Published: May 20, 2024

Enterprises widely utilize chatbots as "intelligent customer service" because of their efficiency and low cost. However, complaints doubts occur occasionally, improving users' willingness to continue use is a crucial issue that needs be solved urgently. This study investigates whether how initial social cues (avatar, name, greeting) interactive (emoji) can improve intention using. Our findings from three scenario experiments reveal both increase consumers' warmth perception, while only elevate competence perception. The greater the perceived by users, higher trust in chatbots, leading increased using them. Furthermore, we identified reinforcing effect when types are combined, further augmenting persist with chatbots. contributes chatbot-human interaction literature validating effectiveness these two offers practical insights for enhancing retention optimizing chatbot design.

Language: Английский

Citations

5