International Journal of Contemporary Hospitality Management,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Oct. 23, 2024
Purpose
Despite
the
increasing
popularity
of
women-owned
businesses
in
marketplace,
relatively
few
studies
hospitality
literature
have
focused
on
these
businesses.
Hence,
this
study
aims
to
examine
impact
femvertising
and
purplewashing
consumers’
willingness
pay
a
premium
at
restaurants,
as
well
role
feminist
self-identification
psychological
closeness
underlying
associated
effects.
The
provide
insights
into
restaurant
marketing
strategies
highlight
importance
authentic
brand
activism
consumer
behavior
industry.
Design/methodology/approach
Building
Construal
Level
Theory,
paper
conducts
two
online
experiments
with
486
US
participants
who
dined
or
ordered
takeout
from
restaurant.
aim
investigate
opinions
about
(i.e.
purplewashing)
restaurants.
Findings
results
experimental
indicate
that
strategy
increases
for
compared
non-women-owned
Moreover,
consumers
identify
more
strongly
feminists
are
likely
restaurants
when
is
absent
(vs
present).
Additionally,
serves
an
mechanism
explains
Practical
implications
This
provides
clear
actionable
recommendations
help
business
stakeholders,
owners
managers
market
advertise
For
example,
practitioners
should
feature
women
empowerment
messaging
their
advertisements
attract
consumers.
However,
they
avoid
using
other
inauthentic
practices
advertisements.
Originality/value
research
contributes
entrepreneurship
by
exploring
effective
investigating
how
field.
To
best
authors’
knowledge,
it
also
very
first
explore
food-related
decision-making.
Review of Policy Research,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Jan. 5, 2024
Abstract
This
study
uses
a
vignette‐based
survey
experiment
for
recycling
programs
in
Korea
to
examine
how
different
messages
of
public
information
campaign
as
policy
instrument
affect
the
attitudes
and
behaviors
citizens.
It
tests
hypotheses
based
on
construal‐level
theory,
which
suggests
that
people
tend
be
more
affected
by
abstract
under
distant
psychological
conditions
concrete
proximal
conditions.
In
contrast
conventional
assumption
this
shows
appear
specific
(mundane
instructions
“how
what
recycle”)
than
(a
noble
vision
goal
“why
both
Psychology and Marketing,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 15, 2025
ABSTRACT
Conditional
promotions
are
designed
to
entice
consumers
increase
their
basket
sizes
meet
a
preset
promotional
threshold.
In
this
research,
we
examine
consumers'
sizes,
thresholds,
incentive
framing
and
seemingly
irrelevant
cues
in
shopping
environment
as
the
factors
that
may
jointly
influence
effectiveness
of
conditional
promotion
inducing
shoppers
sizes.
Our
findings
from
five
studies
demonstrate
(i)
difference
between
thresholds
or
induce
an
experience
psychological
distance,
(ii)
distance
interact
with
search
likelihood
response
such
proximity
(remoteness)
leads
higher
negatively
(positively)
framed
incentives.
We
found
effect
is
consistent
across
different
values
behavioral
self‐reported
measures
representing
likelihood.
Scientific Reports,
Journal Year:
2025,
Volume and Issue:
15(1)
Published: March 17, 2025
The
rapid
development
of
IT
technology
and
social
changes
has
given
rise
to
a
new
work
modality
known
as
smart
work.
This
study
explores
how
the
psychological
distance
between
evaluators
those
evaluated
in
environment
influences
assessments,
centering
around
construal
level
theory.
findings
reveal
that
increases
for
evaluators,
thereby
elevating
their
leading
outcome-focused
thinking.
In
contrast,
traditional
methods
keep
relatively
closer,
fostering
process-oriented
research
highlights
crucial
role
shaping
evaluation
strategies
workplaces
offers
valuable
insights
organizations
aiming
effectively
integrate
practices.
exploration
not
only
contributes
our
understanding
work's
organizational
dynamics
but
also
suggests
implications
performance
management
systems
contemporary
environments.
Psychology and Marketing,
Journal Year:
2025,
Volume and Issue:
unknown
Published: March 31, 2025
ABSTRACT
With
the
continuous
development
and
progress
of
Artificial
Intelligence
(AI)
technology,
intelligent
customer
service
stands
on
tip
wind
waves
AI.
This
rapid
industry
has
made
comparison
collision
between
AI
artificial
a
hot
topic.
paper
proposes
model
exploring
how
failure
human
personnel
influences
satisfaction
differently,
with
mediation
variable
counterfactual
thinking
moderation
variables
psychological
distance
empathy.
Four
studies
using
experimental
design
were
conducted.
Study
1
(
N
=
80)
investigates
whether
finding
that
can
lead
to
higher
than
service.
2
demonstrates
effect
thinking,
produces
lower
failure.
3
200)
in
process
influencing
satisfaction.
4
illustrates
empathy
from
perspective
uncanny
valley
effect.
These
findings
provide
evidence
for
research
service,
guidance
improvement
industry.
Social
distance
in
the
buyer-seller
relationship
shows
closeness
between
parties.
This
study
examines
consequences
of
social
on
trust
commerce,
credibility
electronic
word-of-mouth
(eWOM)
sharing
intention,
and
repurchase
intention.
An
experiment
involving
260
subjects
was
conducted
to
test
proposed
relationships.
The
results
reveal
that
a
close
distance,
such
as
treating
buyers
like
family,
increases
buyers'
trust,
credibility,
Both
motivate
eWOM
intention
indicate
when
customers
feel
bond
with
sellers,
it
motivates
them
make
choices
are
good
for
both
themselves
larger
group
they
belong
to.
