The potential of integrating conscious living into education for generation Z in the light of primary data

Frontiers in Education, Journal Year: 2025, Volume and Issue: 9

Published: Jan. 10, 2025

Introduction In this study, we investigate the cognitive aspects of conscious consumer behaviour among Generation Z members. We argue that consumption can greatly help to foster social responsibility, environmental and health-conscious ethical consumerism. believe it is an important educational task promote reinforce young people increases creates community value. Methods analysed dimensions people’s its manifestation in concrete forms behaviour, purchasing decisions. The primary research used a pre-tested standardised questionnaire online survey using snowball sampling technique. Data were evaluated bivariate multivariate analyses addition descriptive statistics. Results results allowed us identify exactly what living means people, behavioural elements they associate with activities themselves carry out context. show most closely linked healthy lifestyle related good self-awareness. Discussion vast majority respondents surveyed do not have realistic picture terms lifestyle, although self-awareness self-identity be seen as basis lifestyle. Therefore, there great need adequately integrate into education. Authentic, targeted education campaigns for best equip right information about living.

Language: Английский

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When we are alike: homophily in livestream commerce

Journal of Consumer Marketing, Journal Year: 2025, Volume and Issue: unknown

Published: March 3, 2025

Purpose Homophily, a prominent phenomenon in social networking, profoundly shapes user behaviors on media but has not been well studied the livestream commerce context. This study aims to investigate its moderation role leveraging effects of key factors – perceived expertise live streamers and interaction during streaming audience trust, critical determinant purchase intentions. Design/methodology/approach A survey was conducted among shoppers Taobao. sample 313 responses analyzed. SPSS (version 29) used for general statistical analysis. The partial least squares structural equation modeling approach with SmartPLS 4.1 software assess research model hypotheses. Findings results reveal noteworthy differential homophily: it negatively moderates expertise–trust association positively interaction–trust relationship. When perceives strong homophily streamers, their trust these becomes increasingly contingent level interaction, whereas effect diminishes. Originality/value insights are novel literature. These findings extend theoretical understanding provide valuable guidance marketers platforms seeking reinforce drive intentions commerce.

Language: Английский

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The Virtual Store: A New Shopping Channel That Generates Value and Well‐Being for Gen Z Customers

Journal of Consumer Behaviour, Journal Year: 2025, Volume and Issue: unknown

Published: March 13, 2025

ABSTRACT The increasing adoption of virtual reality in the retail sector has spurred academics and professionals alike to understand shopping experiences stores. Unlike existing studies that used this technology only as a research tool, considers store full‐fledged channel with multichannel or omnichannel logic. An experiment involving 193 respondents showed generates value well‐being for Gen Z customers, where is positively negatively determined by perceived ease use, empowerment felt, cognitive effort made, lack privacy. influence these antecedents on more less important, depending shopper's presence (through an avatar full body versus hands only). Although full‐body ( n = 96) provides use (when moving around selecting products), it diminishes experience because privacy compliant. In contrast, 97) increases felt during experience, even if customers believe demands apprehend store's operations.

Language: Английский

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Examining the Positive and Negative Effects of Smartness and Humanness in Human‐Robot Interactions

Journal of Consumer Behaviour, Journal Year: 2025, Volume and Issue: unknown

Published: April 24, 2025

ABSTRACT This study explores the positive and negative effects of perceived smartness humanness on consumer acceptance service robotic agents, particularly, regarding formation value creators such as trust attitude toward human–robot interactions (HRIs) well destructors stress emotion. Data were collected through a combination fieldwork experimental methods. The first study, approach, was conducted in library that deployed Temi robot. Findings from show significant robot trust. Moreover, partially mediated effect intention to use. second comprised an online scenario‐based experiment designed extend findings Study 1. validated creators. pinpoints distinctive factors impact robots, offering actionable insights for deploying agents frontline settings. By prioritizing design features optimize HRIs, this research bridges gap between theory practice, providing realistic view with robots.

Language: Английский

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Insight over instinct: AI’s role in rationalizing investment decisions

International Journal of Accounting and Information Management, Journal Year: 2025, Volume and Issue: unknown

Published: May 1, 2025

Purpose The contemporary world has seen remarkable progress in the realm of artificial intelligence, with advancements evident across various domains. This study aims to explore impact intelligence on investment decision-making and behavioural biases, specifically focusing anchoring, representative, overconfidence, loss aversion, herding biases. Design/methodology/approach used a quantitative design, collecting data from 462 individual investors India using structured questionnaire. measurement model was evaluated for reliability validity, followed by structural assessment hypothesis testing. Bootstrapping assess statistical significance ( t -values, p -values) path coefficients PLS-SEM SmartPLS 4.0. Findings findings revealed robust relationship between behavioral biases ID. utilization AI demonstrated effective mitigation such as anchoring herding. However, like representative aversion persist ID process, despite integration AI. Research limitations/implications focuses Indian five specific suggesting future research other unexplored examine adoption. recommends collaboration government entities regulatory bodies Securities Exchange Board (SEBI) establish government-led AI/robo-advisory services. It also that fintech companies strengthen their services investors, aiming provide financial advice free Originality/value study’s uniqueness lies exploring how integrating can effectively address manage thereby enhancing process.

Language: Английский

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The impact of informational antecedents on Generation Z consumers’ evaluations of cross-border e-commerce transaction costs and purchase decisions

Information Technology and People, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 13, 2024

Purpose Compared to traditional (domestic) e-commerce consumers, cross-border electronic commerce (CBEC) consumers may face greater information asymmetry in the CBEC purchase process. Given this background, however, literature has paid limited attention informational antecedents that influence consumers' perceptions of transaction costs and their intentions. To fill gap, study integrates elaboration likelihood model (ELM) cost theory (TCT) develop a for exploring how product (website informativeness, diagnosticity website interactivity as central route) external (country brand, policy vendor reputation peripheral affect consumers’ evaluations terms uncertainty asset specificity Design/methodology/approach This employs survey approach validate with 766 Generation Z based on judgment sampling. The partial least squares (PLS) technique is adopted data analysis. Findings results show all proposed reduce specificity, which turn negatively influences Originality/value Through investigation, increases our understanding costs, subsequently determine decisions. offers theoretical contributions existing research practical implications organizations managers.

Language: Английский

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Generation Z consumers’ perspective: how and why should (not) brands engage in activism?

Italian Journal of Marketing, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 7, 2025

Language: Английский

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Embracing AI advisors for making (complex) financial decisions: an experimental investigation of the role of a maximizing decision-making style

International Journal of Bank Marketing, Journal Year: 2025, Volume and Issue: unknown

Published: March 10, 2025

Purpose This study investigates the impact of experimentally priming a maximizing decision-making style on individuals’ likelihood using artificial intelligence (AI) advisors for making complex financial decisions, such as building an investment portfolio their retirement. It examines whether individuals with stronger tendencies are more likely to perceive algorithms effective, thereby reducing algorithm aversion, and ultimately increasing AI in decision-making. Design/methodology/approach A qualitative pre-study amongst differing learn about existing usage patterns decisions was combined quantitative test our hypotheses. For both studies, US participants were recruited through Prolific. The data analyzed thematic analysis NVivo regression SPSS Process macro. Findings results show that primed mindset demonstrated higher decisions. effect serially mediated by perception enhanced effectiveness reduced aversion. Practical implications provides actionable insights service providers banks, pension funds insurance companies into strategies how reduce aversion encourage greater (potential) clients. In particular, increase consumers will rely can induce these adjusting wording marketing communications material. Originality/value extends understanding influence advisors. contributes literature highlighting role perceived demonstrating inducing decisions; doing so is important help provide personalized advice cost-effective way.

Language: Английский

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Overcoming obstacles: the future of French Gen-Z in the metaverse. Does familiarity with current metaverse platforms play a key role?

Journal of Marketing Analytics, Journal Year: 2025, Volume and Issue: unknown

Published: March 28, 2025

Language: Английский

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How anthropomorphic features in service robots foster co-creation and wellbeing among Gen Z consumers?

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2025, Volume and Issue: unknown

Published: April 10, 2025

Purpose This study aims to investigate the influence of service robot anthropomorphic factors on trust and emotion, which subsequently affect consumer outcomes such as value co-creation wellbeing. Design/methodology/approach The authors gathered empirical data 282 Gen Z visitors at a library where concierge was actively deployed. Structural equation modelling used examine hypothesised relationships. Findings findings reveal significant positive effects social capability warmth emotion. In addition, mediating roles emotion moderating interest in new technology frequency visit are established. Practical implications suggest that companies should prioritise cultivating emotional connections enhance experiences with robots. Originality/value To best authors’ knowledge, this research is first antecedents both wellbeing an actual fieldwork setting.

Language: Английский

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