Just Walk Out Stores—The Future of Shopping? Examining Configurations of Reasons for and Against Consumer Adoption DOI Open Access
Simon Hazée, Arne De Keyser, Bart Larivière

et al.

Psychology and Marketing, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 12, 2024

ABSTRACT Artificial intelligence‐enabled technologies have paved the way for innovative retail formats, such as “just walk out” stores, where consumers use their smartphone to enter, take what they want, and exit without an elaborate checkout process. Despite its promise, however, this new format has challenges maturing being fully embraced by consumers. Coupling behavioral reasoning theory with a configurational perspective, multimethod paper examines consumers' contextualized reasons against adoption of just out stores. Through qualitative field depth interviews ( n = 60), Study 1 uncovers five (i.e., access convenience, transaction search no need interaction, limited social judgment) seven technology reliability concerns, entry inconvenience, payment unease, customer care privacy, contamination, assortment‐related concerns) Building on subsequent empirical online survey 546), 2 uses fuzzy set Qualitative Comparative Analysis shows that different configurations (or combinations) may lead favorable unfavorable attitude intentions. This research contributes emerging literature artificial formats shedding light nuanced adoption/rejection drivers With these insights, retailers can tailor approaches minimize barriers accentuate positive factors associated

Language: Английский

Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective DOI
Aman Kumar, Amit Shankar

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 103986 - 103986

Published: July 31, 2024

Language: Английский

Citations

17
Behavioral Reasoning Theory in E-Business Adoption: a Systematic Review of Applications in Food and Beverage SMES DOI Creative Commons
Singgih Saptadi,

Musa Abdussalam,

Rahmawati Toisuta Fadhila

et al.

Journal of Lifestyle and SDGs Review, Journal Year: 2025, Volume and Issue: 5(3), P. e05440 - e05440

Published: March 10, 2025

Objective: This study examines the application of Behavioral Reasoning Theory (BRT) framework in e-business adoption within small and medium-sized enterprises (SMEs) food beverage (FnB) sector. It aims to address gaps understanding how cognitive reasoning influences technology adoption, particularly emerging economies. research aligns with sustainable development goal no poverty by exploring digital transformation SMEs can drive economic growth job creation, fostering financial stability among business owners workers. Furthermore, it supports Industry, Innovation, Infrastructure emphasizing role platforms strengthening resilience competitiveness, while advocating for partnerships goals through collaboration between policymakers, providers, industry stakeholders enhance adoption. Method: A bibliometric analysis a systematic literature review (SLR) were conducted on 519 peer-reviewed articles. Articles selected based relevance BRT, SMEs, focus identifying frameworks, trends, existing gaps. Results Discussion: While there is growing interest BRT studies, especially markets, limited links FnB SMEs. Only nine studies applied broadly, minimal negligible attention Research Implications: Insights from this guide policymakers providers design frameworks addressing SMEs' specific challenges adopting e-business. emphasizes potential creating targeted training, support systems, strategies Originality/Value: first systematically applications sector, highlighting significant providing roadmap future practical applications. underscores untapped advance

Language: Английский

Citations

0
Do you believe in the metaverse NFTs? Understanding the value proposition of NFTs in the metaverse DOI Creative Commons
Aman Kumar, Amit Shankar, Abhishek Behl

et al.

Technological Forecasting and Social Change, Journal Year: 2024, Volume and Issue: 210, P. 123880 - 123880

Published: Nov. 16, 2024

Language: Английский

Citations

4
Determinants of switching intention towards metaverse shopping: a PPM approach DOI
P. Pragha, Krantiraditya Dhalmahapatra, Thamaraiselvan Natarajan

et al.

The Journal of Marketing Theory and Practice, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 18

Published: Jan. 8, 2025

Individuals are motivated to switch alternatives when their existing retailers do not meet expectations. The study intends examine the factors affecting decision of consumers walking out physical stores and opting for metaverse shopping through PPM (Push, Pull, Mooring) framework. data is gathered using a structured online questionnaire Google Forms SMART-PLS software used evaluate results. revealed that expectation disconfirmation alternative attractiveness both significantly impacted switching intention. Buyers' intention was positively influenced by social influence, content creation, tranquility. Remarkably, costs had no impact on customer's This paper contributes research as it first its kind explore from offline results provide valuable insights help retail brand owners, understand identify key attractions consumers.

Language: Английский

Citations

0
The future of human experience: the drivers of user adoption of the metaverse DOI
P. Pragha, Krantiraditya Dhalmahapatra, Thamaraiselvan Natarajan

et al.

Online Information Review, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 24, 2025

Purpose The metaverse is considered an evolution of the Internet, and it engages users with digital content more seamlessly due to its enhanced immersion diverse applications. current study examines factors affecting intention adopt metaverse. Existing studies on were found insufficient in explaining users’ metaverse, for which companies are investing vast amounts money implementation. fills research gaps literature applies UTAUT2 (Unified Theory Of Acceptance And Use Technology) PAD (Pleasure, Arousal, Dominance) theory SOR (Stimulus-Organism-Response) framework. proposes a conceptual model by including effort expectancy, hedonic motivation, social influence, security personalization as stimuli, arousal, dominance, pleasure, immersive experience perceived value organismic variables response variable, gender moderator. Design/methodology/approach used purposive non-probability sampling approach total 420 responses collected examine model. partial least squares (PLS) technique data analysis using Smart PLS software. Findings study’s findings suggest that influence have highest impact affects Results indicate individuals perceive when provides enjoyment fun well security. Hence, important ensure not only feel hedonically motivated but also secured exert less use Research limitations/implications contributes existing extends association theories applied. fundamental qualities contribute enjoyable nature can users' behavioral responses. Our emphasizes importance executives acknowledging development within Practical implications insights derived from this will serve expand knowledge application developers, offering valuable guidance incorporating these into their processes. By prominently displaying measures, brands demonstrate commitment mitigating risks associated virtual interactions. This includes clearly communicating protocols place protect user privacy providing detailed information about features build trust alleviate concerns. Social highlights how affect toward adoption intent. Specifically, reveals further intent has enhancing customer relationships cocreation different stakeholders. recognizes measures necessary technology. These reactions could include placing regulations standards deal economic effects, making sure ethically, giving priority. Originality/value paper body first kind explore link experience, pleasure metaverse’s point view user’s intention. framework applying context, limits.

Language: Английский

Citations

0
Applications of Metaverse Technology on Banking Services: Opportunities and Challenges DOI
Vinay Kandpal, Peterson K Ozili, P. Jeyanthi

et al.

Emerald Publishing Limited eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 69 - 86

Published: Feb. 12, 2025

Language: Английский

Citations

0
Shaping Virtual Retail: Identifying Key Influences in Metaverse Shopping with Fuzzy DEMATEL DOI Creative Commons

Lalan Sharma,

Neeraj Kaushık

Journal of Metaverse, Journal Year: 2025, Volume and Issue: 5(1), P. 51 - 63

Published: March 12, 2025

The Metaverse is significantly transforming e-commerce by providing immersive and interactive virtual shopping environments. This study explores the qualitative aspects user interactions that shape customer experiences on platforms. research uses Fuzzy DEMATEL (FDEMATEL) technique to identify prioritize 11 key factors influencing digital experiences, derived from literature expert opinions. FDEMATEL approach effectively examines causal relationships among these factors, reducing bias associated with imprecise human judgments. reveals flow, immersion, ease of use are prominent while informativeness, media richness, risk critical cause for successful retail These findings offer valuable insights managers platform developers enhance experiences. uniquely identifies analyzes success a comprehensive understanding can drive

Language: Английский

Citations

0
What Drives Consumers to Engage in Immersive Technologies? A Consumer Metaverse Engagement Motivation Model DOI Open Access
Yunus Kalender, Francisco Guzmán

Psychology and Marketing, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 22, 2024

ABSTRACT As an immersive technology, the metaverse is becoming a popular environment among brands and consumers. However, little known about what drives consumers to engage in platforms. Previous research identifies different consumer motivations online platforms, but with its immersive, grift, complex nature, differs from other environments. This exploratory aims understand engagement proposes motivation model. The proposed model stems three qualitative studies (in‐depth interviews, focus groups, word association) tested validated through two quantitative studies. Finally, provides specific foci for investments experientially, socially, functionally motivated

Language: Английский

Citations

2
Implementing enterprise metaverse as a means of enhancing growth hacking performance: Will adopting the metaverse be a success in organizations? DOI Creative Commons
Aman Kumar, Amit Shankar, Abhishek Behl

et al.

Journal of Business Research, Journal Year: 2024, Volume and Issue: 188, P. 115079 - 115079

Published: Nov. 23, 2024

Language: Английский

Citations

2
Translating virtual product scarcity in gaming to real‐world brand value DOI
Reo Fukuda, Takuya Nomura, Naoki Akamatsu

et al.

Psychology and Marketing, Journal Year: 2024, Volume and Issue: 41(11), P. 2608 - 2624

Published: July 7, 2024

Abstract This study explores how the scarcity of virtual products in gaming spaces influences brand evaluation real world. While previous studies suggest that can enhance value, mechanisms and conditions under which this effect occurs (e.g., characteristics spaces, consumer traits, stimulus). Drawing on insights from research physical products, we propose effects may stem expectation impression management. We developed a model incorporates product with unique aspects characteristics. Through four studies, discovered supply enhancing is pronounced when space online consumers have high level social presence. Furthermore, cases where presence not high, encounters others wearing scarce were found to effect. Companies by strategically using gaming, particularly targeting or creating opportunities for players interact items.

Language: Английский

Citations

1