R&D and pricing strategies in the intelligent vehicle supply chain under cross-organizational cooperative models DOI Creative Commons
Hui Yu, Fei Song

PLoS ONE, Journal Year: 2025, Volume and Issue: 20(4), P. e0321903 - e0321903

Published: April 24, 2025

With the development of automotive intelligence, vehicle manufacturers and technology companies have engaged in cross-industry cooperative research (R&D), leading to new R&D models. In this context, paper develops game-theoretic models for four distinct frameworks: technology-dominant model, supplier-cooperation manufacturer-dominant joint decision-making model. This aims explore conditions under which different are applicable examines strategic choices associated with each The results indicate that if a company is core industry player, component supplier should select while manufacturer choose If it not model next best choice. goal cooperation achieving high level intelligence rather than short-term profits, more suitable. Though price wars may emerge, supply chain adopts quality strategy. Across other three models, strategies remain consistent. As consumer sensitivity coefficient increases, likely adopt both low-price simultaneously. These findings offer valuable insights making pricing strategy decisions cross-organizational intelligent chain.

Language: Английский

R&D and pricing strategies in the intelligent vehicle supply chain under cross-organizational cooperative models DOI Creative Commons
Hui Yu, Fei Song

PLoS ONE, Journal Year: 2025, Volume and Issue: 20(4), P. e0321903 - e0321903

Published: April 24, 2025

With the development of automotive intelligence, vehicle manufacturers and technology companies have engaged in cross-industry cooperative research (R&D), leading to new R&D models. In this context, paper develops game-theoretic models for four distinct frameworks: technology-dominant model, supplier-cooperation manufacturer-dominant joint decision-making model. This aims explore conditions under which different are applicable examines strategic choices associated with each The results indicate that if a company is core industry player, component supplier should select while manufacturer choose If it not model next best choice. goal cooperation achieving high level intelligence rather than short-term profits, more suitable. Though price wars may emerge, supply chain adopts quality strategy. Across other three models, strategies remain consistent. As consumer sensitivity coefficient increases, likely adopt both low-price simultaneously. These findings offer valuable insights making pricing strategy decisions cross-organizational intelligent chain.

Language: Английский

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