Leveraging Blockchain for Real-Time Monitoring and Traceability in Food Supply Chains

Advances in business strategy and competitive advantage book series, Journal Year: 2024, Volume and Issue: unknown, P. 459 - 480

Published: Oct. 18, 2024

According to the current economic status of different countries, food safety has remained one primary objectives that most governments, especially in developing seek achieve, for growing population residing slums. Here are some critical issues: The supply chain data may need be more sufficient, tracking not efficient, and delivery necessary products final consumer difficult. Such challenges worse slum areas because compounded operational difficulties a weak infrastructure. findings reveal adopting blockchain technology greatly enhances real-time monitoring transparency. It can provide organizations with full end-to-end trackability help them effectively own chain. developments useful areas, enabling crucial items targeted needy groups society without compromise.

Language: Английский

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Neuromarketing and Sustainable Finance

Advances in business strategy and competitive advantage book series, Journal Year: 2024, Volume and Issue: unknown, P. 169 - 204

Published: Oct. 18, 2024

Neuromarketing is crucial in sustainable finance as it helps create more impactful campaigns by understanding and influencing the subconscious drivers of investor behaviour, thereby increasing engagement with adoption green investments. This article delves into innovative application neuromarketing within field finance, focusing on real-world case studies that showcase how investment promotions have successfully influenced behaviour. Through an analysis specific campaigns, this study reveals techniques—such brain imaging, eye-tracking, emotional analytics—have been utilized to craft compelling messages resonate investors a deeper, level. The highlight practical outcomes integrating initiatives. provides valuable insights for financial institutions, marketers leverage promote investments effectively, ultimately contributing broader goal development.

Language: Английский

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Neuromarketing Unveiled

Advances in business strategy and competitive advantage book series, Journal Year: 2024, Volume and Issue: unknown, P. 147 - 168

Published: Oct. 18, 2024

This treatise elucidates the emergent discipline of neuromarketing, a confluence neuroscience and marketing, dedicated to unraveling cerebral underpinnings consumer decision-making. By scrutinizing neural substrates implicated in cognitive choice processes, neuromarketing endeavors decrypt latent psychological mechanisms that precipitate preferences. manuscript dissects cardinal principles, methodologies, pragmatic applications while juxtaposing its utility with burgeoning ethical quandaries forecasting future trajectory contemporary commerce.

Language: Английский

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Automation and Robotics in Resource Recovery and Waste Management

Advances in e-business research series, Journal Year: 2024, Volume and Issue: unknown, P. 279 - 306

Published: Nov. 22, 2024

This research employs a case study methodology to investigate the integration of automation and robotics in resource recovery waste management. Through an exploratory, cross-case analysis, delves into deployment robotic systems across various geographical sectoral contexts. The utilizes qualitative methods, including semi-structured interviews, document direct observation, uncover managerial, operational, environmental implications these technologies. Thematic synthesis techniques are employed identify patterns technological integration, managerial adaptation, sustainability outcomes. also uses process tracing explore causal mechanisms behind successful unsuccessful deployments. findings will provide critical insights for managers navigating complexities management, offering robust framework future applications policy development.

Language: Английский

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