Tourism resilience and challenges in Limpopo, South Africa: A post-COVID-19 analysis

Development Southern Africa, Journal Year: 2024, Volume and Issue: 41(4), P. 686 - 703

Published: April 9, 2024

This study investigates the impact, recovery and resilience of COVID-19 on South Africa's Limpopo Province's tourism industry. The utilises surveys (n = 115) interviews 50) to examine recovery, resilience, success challenges various tourism-related businesses, including national parks, restaurants, hotels. Despite minimal government support significant like erratic utilities, high inflation, a global economic downturn, sector showed with few business failures. While some businesses in accommodation diversified into areas student accommodation, survived by cutting number staff, tapping savings, borrowing adopting cost containment measures survive pandemic. Post pandemic, faces issues decreased demand due technological changes meetings conferences employee mental health concerns. underscores need for strategic management specific policy interventions ensure sector's survival post-pandemic.

Language: Английский

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Visitor Experiences in Kruger National Park Camps: A Sentiment Analysis of Camp Reviews Post-COVID-19

Sustainable development goals series, Journal Year: 2025, Volume and Issue: unknown, P. 113 - 127

Published: Jan. 1, 2025

Language: Английский

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As far as my eyes can see: Generation Y consumers’ use of virtual reality glasses to determine tourist destinations

Cogent Business & Management, Journal Year: 2023, Volume and Issue: 10(3)

Published: Sept. 3, 2023

The study focused on the intention to adopt and actual use of virtual reality (VR) glasses determine tourist destinations amongst Generation Y in South Africa. This considers direct influence perceived usefulness, ease credibility attitudes towards glasses, glasses. In addition, possible moderating effect performance enjoyment nexus between is also examined. used a quantitative methodology cross-sectional research methods collect data from 550 consumers. Data were then analyzed using Smart PLS 4 computer software. results indicate that usefulness had positive significant impact attitude Perceived an insignificant There was association Moreover, proved be key moderators connection glasses.Although there are many studies tourism, have examined factors how Gen consumers choose travel several shortcomings. As result, this seeks complement existing tourism-related literature, particularly African context. Tourism organisation marketers could spend some time exploring potential increase awareness destinations.

Language: Английский

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Exploring the Impact of COVID-19 and Tourism Recovery Strategies in West Africa

Published: Jan. 1, 2024

Language: Английский

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Revitalizing Tourism in Free State Province, South Africa: Digital Marketing Strategies for Domestic Tourism Post-COVID-19 Recovery

Published: Jan. 1, 2024

Owing to the impacts of COVID-19, many contemporary nations have taken steps develop tourism industry within their borders. However, advancements in digital technologies opened new operational channels for existing marketers, resulting a highly competitive market where various marketing strategies are employed. As result situational challenges such as reduced demand, faced by destination marketers due COVID-19 and need rejuvenate tourism, chapter aims uncover most common used South African domestic industry, focusing on Free State Province amidst beyond disruptive pandemic. Drawing qualitative data from interviews with seasoned findings show that social media marketing, website optimization collaborative alliances, online geotargeting, app-based travel recovery. The contributes literature offers valuable insights stakeholders, policymakers, researchers who want promote sustainable growth this complex ever-changing landscape. development has encouraged adapt form twenty-first century, aligned trending tools platforms. Suggestions future research provided.

Language: Английский

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From recovery to resilience building in tourism

Development Southern Africa, Journal Year: 2024, Volume and Issue: 41(4), P. 667 - 668

Published: July 3, 2024

Language: Английский

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