Bridging Neuromarketing and Data Analytics in Tourism: An Adaptive Digital Marketing Framework for Hotels and Destinations

Tourism and Hospitality, Journal Year: 2025, Volume and Issue: 6(1), P. 12 - 12

Published: Jan. 19, 2025

This study proposes the Tourism Adaptable Digital Marketing Framework (TADMF), a flexible, cyclical model tailored to optimize digital marketing strategies for hotels and destinations. By leveraging data-driven insights neuromarketing principles, framework addresses critical gaps in traditional linear models maximize bookings enhance awareness of The three-stage process, attraction, engagement, conversion, ensures continuous feedback refinement across customer journey. Hotels benefit from techniques, such as dynamic pricing personalized recommendations, while destinations focus on storytelling user-generated content forge emotional connections. Compared models, this uniquely integrates online offline interactions create cohesive experiences. Key findings reveal that TADMF fosters interplay between theoretical innovation practical applicability, demonstrating scalability adaptability diverse tourism contexts. concludes offers robust foundation addressing evolving challenges tourism, paving way future research into advanced technologies AR, VR, AI.

Language: Английский

Travel behaviour transformations in Indonesia: Assessing the long-term impact of COVID-19 on mobility patterns

Case Studies on Transport Policy, Journal Year: 2024, Volume and Issue: 17, P. 101267 - 101267

Published: Aug. 10, 2024

Language: Английский