
Global Challenges, Journal Year: 2025, Volume and Issue: unknown
Published: March 17, 2025
Abstract Nanomaterials have revolutionized sensor technology by offering enhanced sensitivity, selectivity, and miniaturization capabilities. However, the commercialization of nanomaterial‐based sensors remains challenging due to complexities involved in bridging laboratory innovations market‐ready products. This review article explores various marketing strategies that can facilitate successful nanomaterials for applications. It emphasizes importance understanding market needs, regulatory landscapes, value proposition over traditional materials. The study also highlights role strategic partnerships, intellectual property management, customer education overcoming entry barriers. Through a comprehensive analysis case studies industry practices, this provides framework companies researchers effectively transition from lab‐scale commercially viable findings suggest well‐rounded strategy, combined with robust product development stakeholder engagement, is crucial capitalizing on unique benefits
Language: Английский