Brand Equity Management and Marketing in the Digital Era DOI

Roshan Kumar Shiva,

Geetha Manoharan

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 201 - 224

Published: May 9, 2025

Corporate success in the fast-changing digital world depends on brand equity. Customer interactions, word-of-mouth, and traditional advertising developed Artificial intelligence, social media, e-commerce changed business-customer relationships. This study addresses how marketing affects equity companies should adapt. Digital management maintains customer trust, awareness, growth. While several studies have examined conventional branding methods, little is known about AI, interaction effect image. To fill this vacuum, examines trends, equity, online business difficulties. Qualitative research includes literature reviews, case studies, expert opinions. SEO, influencer marketing, tailored content build Firms must use technology authenticity to develop client connections. Marketers, entrepreneurs, academics may better virtual using research's real-world consequences.

Language: Английский

Analysing the Relationship Between Social Content Marketing and Digital Consumer Engagement of Cosmetic Stores DOI
Anber Abraheem Shlash Mohammad,

Badrea Al Oraini,

Sulieman Ibraheem Mohammad

et al.

Studies in systems, decision and control, Journal Year: 2024, Volume and Issue: unknown, P. 97 - 109

Published: Jan. 1, 2024

Language: Английский

Citations

3

Impact of Organizational Culture on Marketing Effectiveness of Telecommunication Sector DOI
Anber Abraheem Shlash Mohammad, Muhammad Turki Alshurideh,

Azeem Mohammad

et al.

Studies in systems, decision and control, Journal Year: 2024, Volume and Issue: unknown, P. 231 - 244

Published: Jan. 1, 2024

Language: Английский

Citations

3

Analyzing the Scientific Terrain of Technology Management with Bibliometric Tools DOI
Anber Abraheem Shlash Mohammad, Sulieman Ibraheem Mohammad,

Asokan Vasudevan

et al.

Studies in systems, decision and control, Journal Year: 2024, Volume and Issue: unknown, P. 489 - 502

Published: Jan. 1, 2024

Language: Английский

Citations

3

Innovation Through Intelligence: Mapping the Adoption of Artificial Intelligence with Bibliometric Methods DOI

Sulieman Ibraheem Mohammad,

Ala’a M. Al-Momani,

Asokan Vasudevan

et al.

Studies in computational intelligence, Journal Year: 2025, Volume and Issue: unknown, P. 187 - 198

Published: Jan. 1, 2025

Language: Английский

Citations

0

Impact of Green Supply Chain Practices on Customer Satisfaction of Industrial Sector in Jordan DOI
Anber Abraheem Shlash Mohammad,

Firas Nawwaf Ibraheem Barhoom,

Muhammad Turki Alshurideh

et al.

Studies in computational intelligence, Journal Year: 2025, Volume and Issue: unknown, P. 803 - 816

Published: Jan. 1, 2025

Language: Английский

Citations

0

Green Human Resource Management Initiatives and Their Influence on Sustainable Performance: Evidence from Jordanian Universities DOI

Rania Mohammad Ibrahim Almajali,

Hazril Izwar Ibrahim,

Sulieman Ibraheem Mohammad

et al.

Studies in computational intelligence, Journal Year: 2025, Volume and Issue: unknown, P. 775 - 788

Published: Jan. 1, 2025

Language: Английский

Citations

0

Predicting the Innovations for the Next Decade to Future Directions in Digital Marketing DOI

Muhammad Turki Alshurideh,

Hanan Mohammad Almomani,

Badrea Al Oraini

et al.

Studies in computational intelligence, Journal Year: 2025, Volume and Issue: unknown, P. 415 - 430

Published: Jan. 1, 2025

Language: Английский

Citations

0

Continuous Improvement: Exploring the Relationship Between Six Sigma Implementation and Organizational Agility in the Jordan Customs Department DOI

Firas Nawwaf Ibraheem Barhoom,

Khaw Kha Wah,

Ali Ibrahim Abueid

et al.

Studies in computational intelligence, Journal Year: 2025, Volume and Issue: unknown, P. 817 - 830

Published: Jan. 1, 2025

Language: Английский

Citations

0

Impact of Open Innovation on Sustainability of Islamic Banks in Jordan DOI

Hamad Ejayan Alabda,

Faisal Abdulkarim Alkhamis, Sura I. Al-Ayed

et al.

Studies in computational intelligence, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 15

Published: Jan. 1, 2025

Language: Английский

Citations

0

Evolution and Trends in Entrepreneurship Research: A Bibliometric Analysis DOI

Yousef Ali Mohammad Al refai,

Abdallah Ali Mohammad Alrifae, Ala’a M. Al-Momani

et al.

Studies in computational intelligence, Journal Year: 2025, Volume and Issue: unknown, P. 479 - 489

Published: Jan. 1, 2025

Language: Английский

Citations

0