IGI Global eBooks,
Journal Year:
2025,
Volume and Issue:
unknown, P. 201 - 224
Published: May 9, 2025
Corporate
success
in
the
fast-changing
digital
world
depends
on
brand
equity.
Customer
interactions,
word-of-mouth,
and
traditional
advertising
developed
Artificial
intelligence,
social
media,
e-commerce
changed
business-customer
relationships.
This
study
addresses
how
marketing
affects
equity
companies
should
adapt.
Digital
management
maintains
customer
trust,
awareness,
growth.
While
several
studies
have
examined
conventional
branding
methods,
little
is
known
about
AI,
interaction
effect
image.
To
fill
this
vacuum,
examines
trends,
equity,
online
business
difficulties.
Qualitative
research
includes
literature
reviews,
case
studies,
expert
opinions.
SEO,
influencer
marketing,
tailored
content
build
Firms
must
use
technology
authenticity
to
develop
client
connections.
Marketers,
entrepreneurs,
academics
may
better
virtual
using
research's
real-world
consequences.
