Brand Equity Management and Marketing in the Digital Era DOI

Roshan Kumar Shiva,

Geetha Manoharan

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 201 - 224

Published: May 9, 2025

Corporate success in the fast-changing digital world depends on brand equity. Customer interactions, word-of-mouth, and traditional advertising developed Artificial intelligence, social media, e-commerce changed business-customer relationships. This study addresses how marketing affects equity companies should adapt. Digital management maintains customer trust, awareness, growth. While several studies have examined conventional branding methods, little is known about AI, interaction effect image. To fill this vacuum, examines trends, equity, online business difficulties. Qualitative research includes literature reviews, case studies, expert opinions. SEO, influencer marketing, tailored content build Firms must use technology authenticity to develop client connections. Marketers, entrepreneurs, academics may better virtual using research's real-world consequences.

Language: Английский

Impact of Digital Human Recourses Management on Innovation of Technological Industries in Jordan DOI
Ahmad Adnan Al-Tit,

Sulieman Ibraheem Mohammad,

Sabreen Ibrahim Khalil Abu Hilal

et al.

Studies in computational intelligence, Journal Year: 2025, Volume and Issue: unknown, P. 121 - 135

Published: Jan. 1, 2025

Language: Английский

Citations

0
Cloud Computing Adoption in the Digital Era: A Bibliometric Analysis and Research Agenda DOI
Anber Abraheem Shlash Mohammad,

Asokan Vasudevan,

Ala’a M. Al-Momani

et al.

Studies in computational intelligence, Journal Year: 2025, Volume and Issue: unknown, P. 137 - 148

Published: Jan. 1, 2025

Language: Английский

Citations

0
The Impact of Digital Human Resource Management on Sustainability of Private Universities in Jordan DOI

Sabreen Ibrahim Khalil Abu Hilal,

Sulieman Ibraheem Mohammad,

Ahmad Adnan Al-Tit

et al.

Studies in computational intelligence, Journal Year: 2025, Volume and Issue: unknown, P. 451 - 464

Published: Jan. 1, 2025

Language: Английский

Citations

0
Digital Finance and Fintech Innovations Towards Disrupting Finance Innovation DOI

Ali Ibrahim Abueid,

Sulieman Ibraheem Mohammad,

Anber Abraheem Shlash Mohammad

et al.

Studies in computational intelligence, Journal Year: 2025, Volume and Issue: unknown, P. 17 - 31

Published: Jan. 1, 2025

Language: Английский

Citations

0
Brand Equity Management and Marketing in the Digital Era DOI

Roshan Kumar Shiva,

Geetha Manoharan

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 201 - 224

Published: May 9, 2025

Corporate success in the fast-changing digital world depends on brand equity. Customer interactions, word-of-mouth, and traditional advertising developed Artificial intelligence, social media, e-commerce changed business-customer relationships. This study addresses how marketing affects equity companies should adapt. Digital management maintains customer trust, awareness, growth. While several studies have examined conventional branding methods, little is known about AI, interaction effect image. To fill this vacuum, examines trends, equity, online business difficulties. Qualitative research includes literature reviews, case studies, expert opinions. SEO, influencer marketing, tailored content build Firms must use technology authenticity to develop client connections. Marketers, entrepreneurs, academics may better virtual using research's real-world consequences.

Language: Английский

Citations

0