Emotion Review,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Dec. 8, 2024
This
paper
discusses
(i)
the
usefulness
and
(ii)
clarity
of
concept
arousal.
In
discussing
its
usefulness,
I
argue
that
we
can
explain
some
key
“arousal
effects”
without
relying
on
To
do
so,
consider
role
appraisal
affective
relevance
as
a
process
mainly
subserved
by
amygdala
explaining
emotional
effects
attention,
memory,
learning.
Then,
with
respect
to
arousal,
use
componential
approach
emotion
suggest
further
research
may
investigate
whether
umbrella
term
“arousal”
covers
five
different
concepts
(energy,
sympathetic
nervous
system
activity,
intensity,
strength,
salience),
each
corresponding
specific
component
emotion.
Asia Pacific Journal of Marketing and Logistics,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Sept. 4, 2024
Purpose
Counter-hedonic
entertainment,
characterized
by
evoking
negative
emotions
in
consumers,
has
emerged
as
one
of
the
most
popular
and
profitable
forms
entertainment
Western
countries.
However,
this
type
is
not
China
This
study
examines
whether
free
trial
counter-hedonic
can
promote
consumption
such
explores
moderating
effect
contextual
factors
on
relationship.
Design/methodology/approach
investigates
promotional
effectiveness
strategy
through
a
quasi-experiment
involving
broadcasting
large-scale
program.
analyzed
data
from
31
major
cities
employed
econometric
modeling
to
test
hypotheses.
Findings
Results
show
that
sales
with
similar
categories.
The
follow-up
moderation
analyses
positive
amplified
days
less
sunlight
for
consumers
abundant
(vs
scarce)
financial
resources,
thereby
providing
evidence
support
underlying
drivers
–
need
arousal
confidence
frame.
Meanwhile,
also
long-term
after
airing.
Originality/value
Based
existing
research
consumers’
motivation,
confirms
boundary
conditions
promoting
first
time.
results
offer
actionable
insights
marketers
practitioners.
Cognition & Emotion,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 15
Published: Oct. 27, 2024
Image
data
serves
as
a
valuable
resource
for
investigating
relationships
between
colors
and
emotions.
This
study
conducts
an
image-based
visual
corpus
analysis
on
the
color
associations
of
100
Chinese
emotion
words,
aiming
to
uncover
pivotal
roles
in
understanding
emotional
concepts.
The
addresses
two
primary
objectives:
(i)
examining
interrelations
among
four
affective
properties
(valence,
arousal,
prototypicality,
emotionality)
attributes
(Jz:
dimension
depicting
black-white
distinction,
Az:
green-red,
Bz:
blue-yellow,
variability)
associated
with
these
words;
(ii)
assessing
efficacy
information
profiling
(dis)similarities
different
words.
empirical
results
reveal
significant
positive
correlations
variability
Jz
valence,
Az
Bz
well
negative
correlation
prototypicality;
effectiveness
valence-dominated
contributes
support
complement
existing
research
color-emotion
mappings.
Moreover,
it
advances
methodological
approaches
by
advocating
utilisation
image
address
theoretical
inquiries
cognitive
science.
Emotion Review,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Dec. 8, 2024
This
paper
discusses
(i)
the
usefulness
and
(ii)
clarity
of
concept
arousal.
In
discussing
its
usefulness,
I
argue
that
we
can
explain
some
key
“arousal
effects”
without
relying
on
To
do
so,
consider
role
appraisal
affective
relevance
as
a
process
mainly
subserved
by
amygdala
explaining
emotional
effects
attention,
memory,
learning.
Then,
with
respect
to
arousal,
use
componential
approach
emotion
suggest
further
research
may
investigate
whether
umbrella
term
“arousal”
covers
five
different
concepts
(energy,
sympathetic
nervous
system
activity,
intensity,
strength,
salience),
each
corresponding
specific
component
emotion.
