Inclusive and Sustainable Supply Chain Strategies in Live E-Commerce: The Role of Influencer Marketing and Spillover Effects DOI Open Access
Xiaodong Zhu,

Ruiting Deng

Sustainability, Journal Year: 2024, Volume and Issue: 16(24), P. 10985 - 10985

Published: Dec. 14, 2024

Live e-commerce has proliferated as a new business model in recent years. Live-streaming channel selection strategies and behavioral decisions are critical considerations for retailers to enhance performance by increasing engagement profitability. This study introduces the spillover effect between influencer self-live-streaming channels, offering theoretical insights into sustainable supply chain management from multichannel retailing, game theory, effects pricing, optimizing dual-channel tactics inclusive marketing, challenging pricing effectiveness beliefs. Hence, practices live have been examined, focusing on dual-digital-channel involving marketing self-live-streaming. paper investigates three digital structures sustainability, which based characteristics: single (S), structure without (DN), with (DS). employs Stackelberg models analyze behavioral, preferences, it also extends offline channels. finds that (a) effort affects live-streaming may not always be cheaper than self-streaming channels; (b) commission rates significantly impact strategies, leading use skimming penetration when low high; (c) develop channels if cross-price coefficient is medium but prefer large. By analyzing how these contribute societal sustainability through reduced environmental enhanced social inclusion, this research highlights key optimize responsibility economy. It offers managers strategic selection, advice recommendations future empirical validation practical applicability.

Language: Английский

Green Innovation Driven by Digital Transformation: An Innovation Chain Perspective DOI Creative Commons

Chenguang Dong,

Yang Shen,

Guobin Geng

et al.

Systems, Journal Year: 2024, Volume and Issue: 12(9), P. 349 - 349

Published: Sept. 6, 2024

Taking the innovation chain (IC) as perspective, we discuss effect of digital transformation (DT) on enterprises’ green (GI) using data from Chinese listed companies 2013 to 2021. The results show that DT has a positive GI, and this is not only reflected in quantity patent applications but also GI efficiency quality. Heterogeneity analysis shows for both large firms small medium-sized enterprises (SMEs), greater SMEs. Relative have received governmental incentive-based industrial policies, smaller no policies are subjected command-based environmental regulations. As level industry competition increases low high, impact will grow. However, when becomes excessively decrease. positively affects behaviors by facilitating cultivation human capital, improving allocation resources, increasing cooperative innovation.

Language: Английский

Citations

0

The Influence of the Convergence of Digital and Green Technologies on Regional Total Factor Productivity: Evidence from 30 Provinces in China DOI Open Access

Yachu Wang,

Renyong Hou

Sustainability, Journal Year: 2024, Volume and Issue: 16(21), P. 9187 - 9187

Published: Oct. 23, 2024

This paper explores the development of digital and green collaboration, empirically examining both linear nonlinear impacts convergence technologies on regional total factor productivity (TFP). Using data from 30 provinces cities in China 2010 to 2022, study constructs a panel threshold model with business environment intellectual property protection as variables investigate their roles mediating effects digital–green technology TFP. The key findings are follows: (1) analysis reveals that significantly enhances (2) demonstrates relationship between these (3) effect test identifies single-threshold for environment, showing once is surpassed, positive influence TFP increases. Additionally, double-threshold found protection; surpasses first second thresholds, impact initially strengthens but then weakens. (4) A heterogeneity shows contributes eastern regions, while central western regions not significant.

Language: Английский

Citations

0

Digital economy, technology, and urban carbon emissions nexus: an investigation using the threshold effects and mediation effects tests DOI Creative Commons
Peihao Sun, Ubair Nisar,

Zhiyuan Qiao

et al.

Frontiers in Environmental Science, Journal Year: 2024, Volume and Issue: 12

Published: Nov. 12, 2024

Introduction This study aims to explore the mechanisms by which digital economy influences urban carbon emissions in China, with a particular focus on potential threshold effects and mediating role of technology. As grows, it impacts various environmental metrics, including emissions, necessitating deeper understanding its nonlinear dynamics implications for sustainable development. Methods Using panel data from 286 prefecture-level cities China spanning 2012 2021, we apply effect models mediation tests. The model is employed investigate non-linear characteristics economy’s impact while assesses technology as an intermediary this relationship. Results reveals single indicating Initially, influence weak, but develops, becomes more pronounced. demonstrates that technological advancement can offset increase associated economic growth, thus showcasing technology’s mitigate impacts. Discussion findings suggest generally promotes mitigatable through innovation. To curb areas, fostering innovation supporting green research development are critical. Moreover, enhancing management supervision within sector contribute balancing growth goals. These insights valuable policymakers striving harmonize expansion practices.

Language: Английский

Citations

0

Purchasing or leasing? Equipment upgrades for a capital-constrained manufacturer DOI
Wenyi Zhang,

Chen Bi,

Feng Yang

et al.

Journal of Environmental Management, Journal Year: 2024, Volume and Issue: 373, P. 123635 - 123635

Published: Dec. 13, 2024

Language: Английский

Citations

0

Inclusive and Sustainable Supply Chain Strategies in Live E-Commerce: The Role of Influencer Marketing and Spillover Effects DOI Open Access
Xiaodong Zhu,

Ruiting Deng

Sustainability, Journal Year: 2024, Volume and Issue: 16(24), P. 10985 - 10985

Published: Dec. 14, 2024

Live e-commerce has proliferated as a new business model in recent years. Live-streaming channel selection strategies and behavioral decisions are critical considerations for retailers to enhance performance by increasing engagement profitability. This study introduces the spillover effect between influencer self-live-streaming channels, offering theoretical insights into sustainable supply chain management from multichannel retailing, game theory, effects pricing, optimizing dual-channel tactics inclusive marketing, challenging pricing effectiveness beliefs. Hence, practices live have been examined, focusing on dual-digital-channel involving marketing self-live-streaming. paper investigates three digital structures sustainability, which based characteristics: single (S), structure without (DN), with (DS). employs Stackelberg models analyze behavioral, preferences, it also extends offline channels. finds that (a) effort affects live-streaming may not always be cheaper than self-streaming channels; (b) commission rates significantly impact strategies, leading use skimming penetration when low high; (c) develop channels if cross-price coefficient is medium but prefer large. By analyzing how these contribute societal sustainability through reduced environmental enhanced social inclusion, this research highlights key optimize responsibility economy. It offers managers strategic selection, advice recommendations future empirical validation practical applicability.

Language: Английский

Citations

0