An exploration of having social media influencers deliver a first-line digital intervention to improve body image among adolescent girls: A qualitative study

Body Image, Journal Year: 2024, Volume and Issue: 51, P. 101753 - 101753

Published: June 19, 2024

Language: Английский

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Unraveling the Dynamics of Social Media Influencers on Sustainable Purchase Intentions and Environmental Awareness Among People with Disabilities: A Focus on the Moderating Role of Disability Types

Journal of International Consumer Marketing, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 16

Published: Aug. 1, 2024

This research explores how social media influencers (SMIs) impact the intentions of people with disabilities to engage in purchasing behavior and increase their awareness. Using a quantitative approach, study specifically examines content quality information credibility while also considering disability types as moderating factor. The results from targeted survey show that influencer significantly affect both awareness sustainable purchase intentions. Additionally, reveals different moderate relationships. These findings provide insights for marketers targeting vulnerable populations emphasizing importance an inclusive approach marketing. Although this focuses on Tunisia, developing economy, it paves way subsequent cross-cultural studies broader applications cultural contexts, thus contributing more comprehensive understanding marketing can promote prosocial consumer various settings.

Language: Английский

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The Ethics of Collaborating With Social Media Influencers

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 326 - 342

Published: May 22, 2024

This study highlights the importance of placing influencers' psychological well-being as a top priority in influencer marketing. In light growing impact on brand perceptions and consumer behavior, addressing their obstacles is crucial to promoting an ethical sustainable ecosystem. The demands upholding genuineness regulating personal limits can profoundly affect influencers. Acknowledging giving precedence welfare others obligation critical factor ensuring sustained success collaborative endeavors. Suggested ideas for genuine brand-influencer partnership encompass advocating mental fostering open honest communication. These suggestions cultivate more accountable, enduring, marketing

Language: Английский

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Exploring Motivations of Social Media Influencers in Content Production

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 26 - 40

Published: May 22, 2024

This chapter examines the underlying motivations that propel creation of content by social media influencers. Social influencers have emerged as individuals considerable power, capable moulding consumer sentiments, affecting brand interactions, and exerting influence. A comprehensive comprehension is imperative for businesses marketers aiming to establish fruitful collaborations with them. It analyzes various drive generate content. These encompass personal enthusiasm, monetary rewards, aspiration recognition, quest originality. study how these incentives affect authenticity calibre influencer-generated ramifications strategic business communication. Through case studies discussions, this illuminates intricacies influencer provides valuable perspectives organizations seeking

Language: Английский

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Follower attraction in live streaming: Knowledge driven by PKM and data driven by EF-LSTM

Computers in Human Behavior, Journal Year: 2024, Volume and Issue: 159, P. 108317 - 108317

Published: June 3, 2024

Language: Английский

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