How livestream engagement inspires tourist purchasing behaviour: A multi-study approach DOI Creative Commons
Hamed Azad Moghddam, Gary Mortimer, Hormoz Ahmadi

et al.

International Journal of Information Management, Journal Year: 2025, Volume and Issue: 83, P. 102903 - 102903

Published: April 2, 2025

Language: Английский

How livestream engagement inspires tourist purchasing behaviour: A multi-study approach DOI Creative Commons
Hamed Azad Moghddam, Gary Mortimer, Hormoz Ahmadi

et al.

International Journal of Information Management, Journal Year: 2025, Volume and Issue: 83, P. 102903 - 102903

Published: April 2, 2025

Language: Английский

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