Advances in business strategy and competitive advantage book series, Journal Year: 2024, Volume and Issue: unknown, P. 147 - 168

Published: Oct. 18, 2024

This treatise elucidates the emergent discipline of neuromarketing, a confluence neuroscience and marketing, dedicated to unraveling cerebral underpinnings consumer decision-making. By scrutinizing neural substrates implicated in cognitive choice processes, neuromarketing endeavors decrypt latent psychological mechanisms that precipitate preferences. manuscript dissects cardinal principles, methodologies, pragmatic applications while juxtaposing its utility with burgeoning ethical quandaries forecasting future trajectory contemporary commerce.

Language: Английский