Business Strategy & Development, Journal Year: 2025, Volume and Issue: 8(1)
Published: March 1, 2025
ABSTRACT Frugal innovation is increasingly recognized as a catalyst for sustainable development, offering optimized quality, affordable solutions to resource‐constrained customers while aligning with global trends in conscious consumption. This study investigates how institutional leverage capability, sustainability orientation, and strategic flexibility drive frugal innovation—an area of growing importance both academia industry. Grounded the dynamic capabilities framework, this research examines impacts on fostering innovation. Data were collected from 400 Colombian small medium‐sized enterprises (SMEs) analyzed using structural equation modeling SPSS STATA software. The findings reveal that these organizational are critical drivers These results provide actionable insights managers seeking integrate principles into their strategies contribute academic discourse capabilities.
Language: Английский