Sustainability,
Journal Year:
2020,
Volume and Issue:
12(11), P. 4392 - 4392
Published: May 27, 2020
Influencer
marketing
furthers
the
goals
of
relationship
marketing.
Companies
use
influencers
to
advertise
their
products
through
social
networks
such
as
Instagram.
This
digital
advertising
is
aimed
at
shifting
company’s
from
customer
acquisition
retention
and
commitment.
While
several
articles
provide
interesting
advances
analyzing
media
sustainability
goals,
research
about
influencer
types
impact
on
engagement
preserving
corporate
limited.
Thus,
objectives
this
study
are:
(1)
Select
general
traits
positive
characteristics
in
promoting
a
product;
(2)
analyze
them
for
micro
macro
scenarios;
(3)
explore
potential
differences
adequacy
determining
sustainability.
Credibility,
pleasantness,
emotions
are
criteria
analyzed
multivariate
analysis
applied
over
two
independent
samples
followers.
Pleasantness
appearance
scenario
perceived
integrity
that
appear
conflict
with
desired
transparency
message,
while
transmission
plays
an
essential
role
both
scenarios.
very
important
finding.
should
assess
candidate
influencers’
emotional
projection
skills,
addition
evaluating
brand
sponsorship
costs
defining
target
audience
advertisement,
always
under
premise
Technovation,
Journal Year:
2023,
Volume and Issue:
123, P. 102713 - 102713
Published: Feb. 13, 2023
The
use
of
big
data
has
garnered
increasing
importance
in
academic
research
and
managerial
practice
thanks
to
the
benefits
it
can
produce
terms
innovation.
However,
also
drawbacks
that
have
been
overlooked
so
far.
Therefore,
ensure
outweigh
costs
data,
unlock
full
potential
business
model
innovation,
we
argue
companies
need
a
clear
map
all
its
possible
uses.
With
this
aim
mind,
summarized
current
state
scholarship,
outlined
uses
across
different
areas
private
public
organizations,
types
methodologies
adopted,
suggested
future
avenues,
building
upon
our
systematic
literature
review
311
articles
indexed
Scopus
database.
In
manner,
contribute
scientific
understanding
phenomenon,
provide
theoretical
practical
advice
on
may
allow
innovate
their
models.
SAGE Open,
Journal Year:
2022,
Volume and Issue:
12(2)
Published: April 1, 2022
The
increased
usage
of
social
media
forced
the
brands
to
integrate
in
their
marketing
communication
channel,
as
it
becomes
need
hour,
determines
overall
brand
identity,
image,
and
company
performance
present
competition.
This
research
aimed
track
evolution
advancement
IMC
concept,
how
reformed
way
communications.
Moreover,
study
highlights
importance
media,
can
influence
consumer
behavior
a
substantial
way.
developed
theoretical
framework
through
systematic
review
context
that
serve
existing
conceptual
with
(SM)
is
also
called
generated
(CGM)
offer
implications
for
understanding
manifestation
tool
augmentation
practice.
reviews
explains
liaison
between
media/consumer
enhanced
outcomes
modern-day
approach.
findings
springboard
future
applications
field
mix,
order
build
strong
foundations
physically
well
virtually
mind
customers.
International Journal of Consumer Studies,
Journal Year:
2024,
Volume and Issue:
48(2)
Published: Feb. 13, 2024
Abstract
Digital
transformation
has
had
an
unprecedented
influence
on
all
sectors
of
business
over
the
last
decade.
We
are
now
entering
era
characterized
by
extensive
digital
businesses,
society,
and
consumers.
Therefore,
become
a
pivotal
focus
for
organizations
across
various
in
recent
years.
Despite
differing
scholarly
perspectives
concept
elements
transformation,
consensus
exists
that
it
significantly
impacts
consumer
decisions
necessitates
organizational
adaptation.
Recent
challenges
such
as
COVID‐19
pandemic
have
further
accelerated
need
its
effects
This
editorial
perspective
this
most
important
topic
to
establish
future
research
agenda
encompassing
dimensions
transformation.
The
purpose
is
review
from
multidisciplinary
viewpoint
provide
insights
into
several
key
domains—Internet‐of‐Things,
social
media,
mobile
apps,
artificial
intelligence,
augmented
virtual
reality,
metaverse,
corporate
responsibility—that
poised
fuel
pace
Each
domain
analyzed
through
lens
introduction,
role,
importance,
multifaceted
impact,
conclusions.
Future
directions
suggested.
Sustainability,
Journal Year:
2020,
Volume and Issue:
12(11), P. 4392 - 4392
Published: May 27, 2020
Influencer
marketing
furthers
the
goals
of
relationship
marketing.
Companies
use
influencers
to
advertise
their
products
through
social
networks
such
as
Instagram.
This
digital
advertising
is
aimed
at
shifting
company’s
from
customer
acquisition
retention
and
commitment.
While
several
articles
provide
interesting
advances
analyzing
media
sustainability
goals,
research
about
influencer
types
impact
on
engagement
preserving
corporate
limited.
Thus,
objectives
this
study
are:
(1)
Select
general
traits
positive
characteristics
in
promoting
a
product;
(2)
analyze
them
for
micro
macro
scenarios;
(3)
explore
potential
differences
adequacy
determining
sustainability.
Credibility,
pleasantness,
emotions
are
criteria
analyzed
multivariate
analysis
applied
over
two
independent
samples
followers.
Pleasantness
appearance
scenario
perceived
integrity
that
appear
conflict
with
desired
transparency
message,
while
transmission
plays
an
essential
role
both
scenarios.
very
important
finding.
should
assess
candidate
influencers’
emotional
projection
skills,
addition
evaluating
brand
sponsorship
costs
defining
target
audience
advertisement,
always
under
premise
