International Journal of Human-Computer Interaction,
Journal Year:
2023,
Volume and Issue:
40(23), P. 8274 - 8294
Published: Nov. 21, 2023
With
the
development
of
live
streaming
e-commerce,
an
increasing
number
virtual
streamers
have
emerged
on
e-commerce
platforms.
Considering
trust
is
antecedent
factor
in
entering
business
partnerships,
this
research
examines
composition
and
factors
influencing
purchase
intentions
live-streaming
commerce,
focusing
differences
between
human
streamers.
Study
1
collected
411
survey
data
(147
males
264
females)
from
consumers
used
PLS
techniques
to
evaluate
hypotheses.
2
designed
a
×
mixed-design
experiment
explore
causal
relationship
type
streamers,
streamer's
integrity,
room's
social
presence,
customers'
intention.
One
hundred
sixty
were
processed
using
repeated
measures
ANOVA.
The
results
showed
that
comprises
perceived
ability,
benevolence.
Social
presence
influences
for
both
types
but
it
only
directly
affects
intention
towards
Perceived
enjoyment
similarity
also
affect
More
importantly,
effect
was
constrained
by
integrity
streamer.
present
studies
provide
robust
evidence
revealing
perceptual
It
emphasizes
significance
This
not
offers
insights
recommendations
thriving
streamer
industry
sheds
light
potential
future.
Electronic Commerce Research and Applications,
Journal Year:
2024,
Volume and Issue:
65, P. 101381 - 101381
Published: March 19, 2024
We
propose
metaverse
as
a
medium
for
customer
brand
active
engagement
and
stimulating
the
purchase
intentions
towards
in
real
world.
The
participants
recruited
study
were
Gen
Z
respondents
who
are
main
adopters
of
metaverse.
'Nikeland'
Roblox
(one
successful
early
versions
metaverse)
was
chosen
experiential
space
participants.
results
indicated
that
new
age
consumers
looking
forward
to
futuristic
technology
platform
reported
interactivity
(user
control,
two-way
communication,
synchronicity)
world
positively
impacts
consumers'
experience
trust,
knowledge
attachment
which
turn
impact
leading
'consumer
intention
product
experienced
metaverse'
marketers
advertisers
can
engage
customers
through
initiatives
like
Digital
bill
boards,
NFTs,
virtual
events,
tours,
avatars
stores.
International Journal of Human-Computer Interaction,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 43
Published: Feb. 27, 2024
The
metaverse
has
emerged
as
an
exciting
new
paradigm
for
human-computer
interaction
(HCI)
and
virtual
collaboration.
This
paper
presents
a
comprehensive
review
of
the
to
address
gap
in
existing
literature
where
there
is
lack
survey
that
reviews
nature
its
building
blocks
from
human-centric
perspective.
We
first
synthesize
definition
delineate
key
affordances.
then
introduce
detailed
framework
encompassing
metaverse's
nature,
infrastructure
technologies,
input/output
technologies
facilitate
multi-sensory
HCI,
alongside
applications
across
diverse
domains.
components
within
this
are
explained
depth,
offering
insights
into
readiness
level
current
technologies.
Based
on
analysis,
we
outline
major
open
challenges
propose
promising
directions
demanding
further
exploration
investigation.
By
clarifying
vision
characterizing
required
realize
it,
provides
essential
serves
invaluable
resource
developers
researchers
working
advance
transformative
medium.
Journal of Consumer Behaviour,
Journal Year:
2024,
Volume and Issue:
23(5), P. 2217 - 2233
Published: April 10, 2024
Abstract
Metaverse
is
portrayed
as
the
next
significant
technology
innovation
with
an
estimated
market
opportunity
of
US
$800
billion.
offers
numerous
opportunities
and
unmatchable
user
experience,
yet
its
acceptance
among
masses
still
a
long
way
off.
Moreover,
within
2
years
existence
grandiose
hype
about
huge
potential,
current
business
sentiments
are
not
so
hopeful.
Despite
positive
encouraging
feedback,
reasons
behind
limited
success
metaverse
need
scientific
exploration.
This
study
uses
netnography
to
collect
online
data
from
751
articles
(news
articles,
expert
opinions,
perspectives,
blogs).
Further,
we
use
text‐mining
method
structural
topic
modeling
generate
insights
text
perform
sentiment
analysis.
The
identified
topics
mapped
explained
using
behavioral
reasoning
theory
highlight
“reasons
for”
against”
adoption.
study's
findings
identify
flexibility,
brand
human
centricity,
virtual
retail
experience
enablers
metaverse,
while
regulatory
issues,
usage
barriers,
financial
investment,
skepticism
act
barriers
adopting
metaverse.
social
adventure
influence
were
categorized
under
subjective
norms.
contributes
scarce
literature
on
adoption
actionable
marketers
craft
marketing
strategies
benefit
