Exports or public procurement to resist in the post-pandemic world? How e-commerce appeases this food and beverage SMEs ambidextrous dilemma DOI Creative Commons
Jacopo Ballerini, Daniele Giordino, Luboš Smrčka

et al.

European Journal of Innovation Management, Journal Year: 2023, Volume and Issue: 26(7), P. 715 - 750

Published: Dec. 5, 2023

Purpose Food and beverage (F&B) small medium-sized enterprises (SMEs) must diversify their markets obtain predictable sources of revenues to withstand difficult volatile periods such as the post-pandemic geopolitical scenario, recently burdened by Russian-Ukrainian conflict. On other hand, another strand literature suggests that public procurement could be considered a great source income, enabling solid contracts, cash-flow stability. Therefore, this paper aims explore role procurement, adoption e-commerce platforms interactions in affecting exporting performances SMEs operating F&B sector. Design/methodology/approach The study retrieves data from 2,186 Italian manufacturing relying on Margò Cribis database. it conducts structured equational model (SEM) test developed hypotheses empirically. Findings findings reveal digital selling positively affect exports, whereas negatively affects exports. Nonetheless, underline interaction between dampens procurement's negative effects Originality/value This brings an original contribution conducting empirical research extensive sample firms one most influential countries vertical, Italy, with officially registered data. More importantly, best authors' knowledge, pioneers investigation relationship SMEs' export performances.

Language: Английский

Exploración del marketing digital y redes sociales en tiendas virtuales de retail DOI Open Access

Carolina Uzcátegui-Sanchez,

David Zaldumbide-Peralvo, Emanuel Ferreira Leite

et al.

Brazilian Journal of Business, Journal Year: 2023, Volume and Issue: 5(4), P. 1964 - 1979

Published: Oct. 30, 2023

Este artículo aborda la creciente relevancia del marketing digital y las redes sociales en consolidación éxito de tiendas virtuales retail. Explorando conceptos fundamentales relacionados con el sociales, se destacó cómo estas herramientas han transformado manera que interactúan su audiencia, construyen imagen marca fidelizan a sus clientes. El estudio basó un análisis documental exhaustivo, destacando ejemplos casos prácticos evidencian impacto positivo líderes como Amazon, Zara, Nike, entre otras. Se identificaron estrategias efectivas SEO, SEM, Social Media Marketing, Email Marketing Contenidos e Influencer subrayando importancia adecuada implementación adaptación cambiantes necesidades mercado. A pesar oportunidades presentan resaltaron desafíos inherentes uso, tales competencia intensificada, necesidad adaptabilidad complejidad implementación. Sin embargo, concluyó que, una correcta meticuloso datos, pueden ofrecer ventaja competitiva inigualable mercado contemporáneo.

Citations

0
Exports or public procurement to resist in the post-pandemic world? How e-commerce appeases this food and beverage SMEs ambidextrous dilemma DOI Creative Commons
Jacopo Ballerini, Daniele Giordino, Luboš Smrčka

et al.

European Journal of Innovation Management, Journal Year: 2023, Volume and Issue: 26(7), P. 715 - 750

Published: Dec. 5, 2023

Purpose Food and beverage (F&B) small medium-sized enterprises (SMEs) must diversify their markets obtain predictable sources of revenues to withstand difficult volatile periods such as the post-pandemic geopolitical scenario, recently burdened by Russian-Ukrainian conflict. On other hand, another strand literature suggests that public procurement could be considered a great source income, enabling solid contracts, cash-flow stability. Therefore, this paper aims explore role procurement, adoption e-commerce platforms interactions in affecting exporting performances SMEs operating F&B sector. Design/methodology/approach The study retrieves data from 2,186 Italian manufacturing relying on Margò Cribis database. it conducts structured equational model (SEM) test developed hypotheses empirically. Findings findings reveal digital selling positively affect exports, whereas negatively affects exports. Nonetheless, underline interaction between dampens procurement's negative effects Originality/value This brings an original contribution conducting empirical research extensive sample firms one most influential countries vertical, Italy, with officially registered data. More importantly, best authors' knowledge, pioneers investigation relationship SMEs' export performances.

Language: Английский

Citations

0