Omnichannel operations in the automotive aftermarket: Consumer reactions to various strategies DOI
Lixu Li,

Qianjun Zhang,

Yaoqi Liu

et al.

Technology in Society, Journal Year: 2024, Volume and Issue: 78, P. 102677 - 102677

Published: Aug. 6, 2024

Language: Английский

Digital platforms and business ecosystems: a multidisciplinary approach for new and sustainable business models DOI
María Luz Martín Peña, Pablo Cabanelas,

Natanya Meyer

et al.

Review of Managerial Science, Journal Year: 2024, Volume and Issue: 18(9), P. 2465 - 2482

Published: May 29, 2024

Language: Английский

Citations

5
Brand engagement in omnichannel banking services: a cross-cultural approximation DOI
Nathalie Peña-García, Mauricio Losada-Otálora, Jose Ribamar Siqueira

et al.

Management Decision, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 7, 2025

Purpose This study aims to comprehend the impact of omnichannel strategies and customer experience on brand engagement in banking sector. Design/methodology/approach The self-determination theory (SDT) is applied validate its effects perception, engagement. A quantitative research approach was employed gather comprehensive insights, using a structured questionnaire survey 2029 bank users five countries: Argentina, Brazil, Spain, Mexico United States. Findings Research confirms positive perception Noteworthy patterns between Brazil Argentina reveal similarities behavior, with standing out as performer. Originality/value emphasizes critical importance integrating multiple channels optimize user increase application SDT provides valuable framework for understanding motivational factors influencing consumer behavior environments, contributing originality research.

Language: Английский

Citations

0
Mapping the landscape of marketing technology: trends, theories and trajectories in ecosystem research DOI Creative Commons
Noptanit Chotisarn, Thadathibesra Phuthong

Cogent Business & Management, Journal Year: 2025, Volume and Issue: 12(1)

Published: Jan. 4, 2025

The marketing technology ecosystem is rapidly evolving, integrating digital tools and platforms to transform practices. This study analyses this dynamic diverse field, addressing research trends, theoretical foundations future directions. uses a multimethod approach combining bibliometric analysis, systematic literature review content analysis. analyzed 144 articles from 2017 2024, using the theory, context, characteristics method (TCCM) framework structure findings. Key themes include artificial intelligence (AI), blockchain, customer experience. Journals like Industrial Marketing Management dominate with United States Kingdom (UK) leading in publications; focus on service-dominant logic (SDL), transformation, perspectives. Commonly used theories acceptance models capabilities, applied across various industries platforms. Research methods range quantitative surveys qualitative case studies emerging AI-driven analytics. highlights field's rapid evolution diverse, interdisciplinary nature, perspectives expertise. Exciting directions technologies, exploring sustainability ethical implications, developing more sophisticated, approaches capture complexity of ecosystems.

Language: Английский

Citations

0
Strategische Entscheidungsprozesse in digitalen Startups: Strukturierung von Faktoren für den Beitritt zu einem digitalen Ökosystem DOI Creative Commons

Aaron Witzki,

K. Valerie Carl, Oliver Hinz

et al.

HMD Praxis der Wirtschaftsinformatik, Journal Year: 2025, Volume and Issue: unknown

Published: March 6, 2025

Citations

0
Omnichannel operations in the automotive aftermarket: Consumer reactions to various strategies DOI
Lixu Li,

Qianjun Zhang,

Yaoqi Liu

et al.

Technology in Society, Journal Year: 2024, Volume and Issue: 78, P. 102677 - 102677

Published: Aug. 6, 2024

Language: Английский

Citations

0