Business Perspectives and Research,
Journal Year:
2025,
Volume and Issue:
unknown
Published: April 30, 2025
The
fitness
sector
is
experiencing
a
swift
digital
shift,
leading
businesses
to
emphasize
customer
loyalty.
This
research
examined
the
impact
of
transformation
on
loyalty
in
services
and
mediating
influence
experience
this
relationship.
Based
Stimulus-Organism-Response
framework
Trust-Commitment
theory,
hypotheses
were
evaluated
based
data
from
312
service
users
Vietnam.
Analysis
using
structural
equation
modeling
indicated
that
capabilities
perceptions
quality,
mediated
by
trust
commitment
relationship,
positively
affect
outcomes
provide
clearer
understanding
how
activities,
serving
as
stimuli,
shaping
experience,
which
facilitated
commitment.
results
pointed
out
significance
providers
embracing
customer-focused
strategy,
emphasizing
actions
cultivate
encourage
dedication
promote
lasting
Fitness
must
enhance
long-term
relationships
increasing
Logistics,
Journal Year:
2025,
Volume and Issue:
9(1), P. 11 - 11
Published: Jan. 15, 2025
Background:
This
study
investigates
digital
transformation
as
a
moderating
variable
in
determining
the
effect
of
technologies,
automation,
and
data
integration
upstream
downstream
providers
on
supply
chain
performance.
By
filling
existing
research
gap,
reveals
that
more
regarding
how
interventions
impact
effectiveness
these
technologies
for
industrial
chains
must
be
understood.
Methods:
A
structured
survey
was
applied
to
181
managers
manufacturing
firms
scattered
across
Jordan.
Results:
The
findings
using
SmartPLS
statistical
analysis
indicated
automation
has
strongest
positive
performance,
followed
by
integration.
But
technology
did
not
have
significant
direct
effect,
unless
it
accompanied
broader
initiatives.
Conclusions:
Theoretically,
this
reinforces
theory
vital
framework,
whereas
practice,
invokes
strategic
deployment
integrated
application
designs
underpin
efficiency
competitiveness.
Finally,
offers
practical
guidance
practitioners
who
seek
employ
use
current
dynamic
business
environment.
Management Decision,
Journal Year:
2024,
Volume and Issue:
62(1), P. 129 - 162
Published: Jan. 3, 2024
Purpose
This
paper
has
predicted
digital
supply
chain
(DSC)
adoption
through
the
role
of
firms'
proactiveness,
knowledge
management
capability
(KMC),
innovation
ambidexterity
and
moderating
effect
environmental
dynamism.
Design/methodology/approach
Survey
data
from
354
managers
in
manufacturing
service
firms
were
analysed
using
PLS-SEM
model.
Findings
The
present
study's
findings
ascertained
significant
influencing
DSC
adoption,
given
that
exploration's
direct
mediating
impacts
greater
than
exploitation's.
Firms'
proactiveness
had
highest
path
coefficient
value
among
endogenous
variables
as
an
indispensable
source
for
to
successfully
embrace
KMC
ambidexterity.
firm
size
on
was
also
significant,
revealing
SMEs
more
likely
larger
adopt
practices.
Despite
its
ambidexterity,
surprisingly
exhibited
no
influence
adoption.
Furthermore,
demonstrated
dynamism
exploration.
Research
limitations/implications
research
endeavour
presented
valuable
insights
scholars
managers,
furnishing
them
with
a
framework
facilitate
decision-making
processes
regarding
adopting
A
key
insight
gleaned
this
study
been
remarkable
proactive
behaviour
facilitating
decisions.
Such
empowered
organisations
deploy
appropriate
interventions
allocate
resources
efficiently,
considering
pivotal
exploration
contrast
relatively
limited
impact
exploitation
within
context.
Managers
may
underscore
significance
shaping
Small-
medium-sized
enterprises
(SMEs)
have
initiatives
their
counterparts.
agile
scale
streamlined
organisational
structures
often
translate
into
faster
processes,
allowing
relative
ease.
might
exhibit
openness
reap
benefits
associated
systems,
such
improved
operational
efficiency
cost
reduction.
Originality/value
advanced
by
examining
proactiveness.
It
provided
presenting
emerging
economy
Computer Science & IT Research Journal,
Journal Year:
2023,
Volume and Issue:
4(3), P. 244 - 272
Published: Dec. 24, 2023
In
the
rapidly
evolving
landscape
of
digital
marketing,
Virtual
Reality
(VR)
and
Augmented
(AR)
have
emerged
as
transformative
tools,
reshaping
strategies
consumer
experiences.
This
critical
review
delves
into
integration
impact
VR
AR
technologies
in
modern
marketing
practices,
with
a
specific
focus
on
financial
services
sector
its
intersection
Human
Resources
(HR)
FinTech
innovations.
The
paper
begins
by
outlining
technological
advancements
AR,
emphasizing
their
potential
to
create
immersive
interactive
It
then
explores
how
these
are
being
leveraged
enhance
customer
engagement,
product
demonstration,
brand
loyalty.
highlights
several
case
studies
where
successfully
augmented
traditional
approaches,
leading
increased
satisfaction
retention.
A
significant
portion
is
dedicated
examining
role
HR
facilitating
adoption
technologies.
underscores
importance
skill
development
training
enabling
employees
effectively
utilize
tools
for
service.
also
discusses
challenges
faced
managing
transition,
including
issues
related
cost,
scalability,
employee
adaptability.
concludes
sector.
suggests
that
technologies,
supported
innovations,
not
only
enhancing
but
setting
new
standard
engagement
experience.
calls
continued
research
investment
fully
harness
marketing.
Keywords:
Digital
Transformation,
Financial
Services
Sector,
(HR),
Innovations,
Talent
Management,
Regulatory
Compliance,
Technology
Integration
Sustainability,
Journal Year:
2023,
Volume and Issue:
16(1), P. 304 - 304
Published: Dec. 28, 2023
In
the
context
of
rapidly
evolving
landscape
shaped
by
increased
prevalence
digital
technologies
and
transformative
dynamics
supply
chains
in
post-COVID-19
era,
this
research
seeks
to
address
a
crucial
gap
examining
mediating
role
played
chain
integration
efficiency.
The
primary
aim
is
provide
more
comprehensive
nuanced
understanding
how
digitalization
influences
networks
performance.
Moreover,
we
delve
into
moderating
impact
dynamism
on
shaping
association.
Through
simple
random
sampling
technique,
survey
data
were
collected
from
293
Turkish
manufacturing
firms
via
an
online
analyzed
using
structural
equation
modeling.
findings
underscore
that
significantly
enhances
efficiency,
thereby
contributing
improved
Notably,
efficiency
identified
as
key
mediators
relationship
between
Furthermore,
investigate
effect
dynamism,
revealing
its
positive
influence
association
integration.
Rooted
theories
such
resource-based
view
dynamic
capabilities,
study
provides
valuable
insights
unraveling
intricate
processes
through
which
digitalization’s
channeled
era.
extends
current
literature
considering
contextual
shedding
light
complex
outcomes.
Journal of Open Innovation Technology Market and Complexity,
Journal Year:
2024,
Volume and Issue:
10(3), P. 100325 - 100325
Published: June 27, 2024
In
an
era
where
digital
transformation
(DT)
reshapes
industries,
the
role
of
Knowledge
Transfer
Partnerships
(KTP)
in
bridging
academic
insights
with
industrial
innovation
becomes
crucial.
This
study
conducts
a
comprehensive
scientometric
analysis
360
papers
spanning
from
2013
to
2023
map
evolving
landscape
KTP
context
DT.
By
employing
advanced
visualization
tools
including
generative
visual
networks
and
keyword
co-occurrence
through
CiteSpace,
critical
research
gaps
trends,
particularly
addressing
how
can
mitigate
technological
obsolescence
enhance
management
within
enterprises
are
identified.
The
findings
reveal
significant
escalation
output
related
KTP,
pronounced
focus
on
integrating
cutting-edge
technologies
Artificial
Intelligence,
machine
learning
virtual
reality
fostering
market
adaptability.
charts
exponential
growth
literature
highlights
strategic
areas
entities,
global
geographical
coverage,
trends
KTPs
pivotal
enhancing
organizational
resilience
competitive
advantage
rapidly
digitizing
world.
paper
contributes
existing
knowledge
by
identifying
patterns
on-going
offering
evolutionary
model
guide
theoretical
development
practical
business
operations
policy
making.
