Journal of Consumer Behaviour,
Journal Year:
2023,
Volume and Issue:
22(6), P. 1330 - 1347
Published: July 9, 2023
Abstract
This
research
explores
consumer
loneliness
and
its
resulting
preference
for
mnemonic
features
as
the
psychological
antecedents
of
social
media
use
studies
consequence
on
behavior.
To
test
our
hypotheses,
we
conducted
a
survey
with
large
sample
(N
=
1307)
analyzed
data
using
PLS
structural
equation
modeling
method.
We
show
that
individuals
higher
(vs.
lower)
feelings
lower
higher)
affinity
to
platforms,
making
them
more
likely
Snapchat
Facebook).
effect
persists
after
controlling
demographic
factors
(such
age
gender)
other
known
motivations
behind
choice.
These
two
groups
users
also
exhibit
different
types
behavior
from
their
underlying
features.
tend
be
variety‐seeking
prefer
newer
brands
established
brands)
than
Facebook
users.
Our
contributes
literature
adoption
platforms
by
studying
an
important
individual
difference
variable
integrating
concept
key
driving
factor
in
The
findings
can
give
managers
essential
insights
into
usership
help
select
right
platform
campaigns.
Abstract
Background:
A
significant
number
of
cross-sectional
studies
have
explored
the
correlation
between
loneliness
and
problematic
social
media
use.
However,
causal
relationship
these
two
key
variables
remains
controversial,
developmental
over
time
is
unclear.
Methods:
We
conducted
a
one-year
longitudinal
study
with
538
Chinese
college
students
using
questionnaires
employing
cross-lagged
latent
growth
models
to
investigate
dynamics
Results:
The
results
indicate
that
(a)
use
mutually
positively
influence
each
other,
establishing
bidirectional
relationship;
(b)
experience
gradual
increase
in
levels
during
their
college;
(c)
intercept
slope
significantly
affect
use,
conversely,
loneliness.
Conclusion:
These
findings
reveal
among
offer
insights
for
researchers
educators
intervene
students'
from
perspective.
Without
any
fear
of
contradiction,
the
thesis
would
not
have
materialized
in
absence
incredible
support,
encouragement,
and
guidance
provided
by
my
two
fantastic
supervisors,
Professor
Phil
Reed
Dr.
Irene
Reppa
Journal of Consumer Behaviour,
Journal Year:
2023,
Volume and Issue:
22(6), P. 1330 - 1347
Published: July 9, 2023
Abstract
This
research
explores
consumer
loneliness
and
its
resulting
preference
for
mnemonic
features
as
the
psychological
antecedents
of
social
media
use
studies
consequence
on
behavior.
To
test
our
hypotheses,
we
conducted
a
survey
with
large
sample
(N
=
1307)
analyzed
data
using
PLS
structural
equation
modeling
method.
We
show
that
individuals
higher
(vs.
lower)
feelings
lower
higher)
affinity
to
platforms,
making
them
more
likely
Snapchat
Facebook).
effect
persists
after
controlling
demographic
factors
(such
age
gender)
other
known
motivations
behind
choice.
These
two
groups
users
also
exhibit
different
types
behavior
from
their
underlying
features.
tend
be
variety‐seeking
prefer
newer
brands
established
brands)
than
Facebook
users.
Our
contributes
literature
adoption
platforms
by
studying
an
important
individual
difference
variable
integrating
concept
key
driving
factor
in
The
findings
can
give
managers
essential
insights
into
usership
help
select
right
platform
campaigns.