Unveiling the dynamics of Malaysian viewers’ continuance usage intention of OTT platforms: insights from the stimulus-organism-response (SOR) paradigm DOI
May‐Chiun Lo, Abang Azlan Mohamad,

Wan Hashim Wan Ibrahim

et al.

Global Knowledge Memory and Communication, Journal Year: 2024, Volume and Issue: unknown

Published: Aug. 16, 2024

Purpose This study aims to investigate how over-the-top (OTT) media services affect consumers’ demands for value, convenience, visual experience and their ability advance communications. also examines the constructs that impact viewers’ satisfaction subsequently lead continuance usage intention of OTT platforms. Using stimulus-organism-response (SOR) model as theoretical basis, present include content quality, accessibility, entertainment, hedonic attitude, Design/methodology/approach The responses were collected from 1,280 platform users in Malaysia through online questionnaires. aimed examine perceptions viewers towards respective used a quantitative approach, relationships among assessed using partial least squares – structural equation modelling. Findings found quality accessibility significant determining perceived value which led Additionally, it was identified had substantial influence on Originality/value uses SOR determine characteristics, intention.

Language: Английский

The longitudinal relationships between problematic mobile phone use symptoms and negative emotions: a cross-lagged panel network analysis DOI Creative Commons
Guanghui Shen,

Guoyong Huang,

Mengting Wang

et al.

Comprehensive Psychiatry, Journal Year: 2024, Volume and Issue: 135, P. 152530 - 152530

Published: Sept. 15, 2024

Language: Английский

Citations

4
Unveiling the dynamics of Malaysian viewers’ continuance usage intention of OTT platforms: insights from the stimulus-organism-response (SOR) paradigm DOI
May‐Chiun Lo, Abang Azlan Mohamad,

Wan Hashim Wan Ibrahim

et al.

Global Knowledge Memory and Communication, Journal Year: 2024, Volume and Issue: unknown

Published: Aug. 16, 2024

Purpose This study aims to investigate how over-the-top (OTT) media services affect consumers’ demands for value, convenience, visual experience and their ability advance communications. also examines the constructs that impact viewers’ satisfaction subsequently lead continuance usage intention of OTT platforms. Using stimulus-organism-response (SOR) model as theoretical basis, present include content quality, accessibility, entertainment, hedonic attitude, Design/methodology/approach The responses were collected from 1,280 platform users in Malaysia through online questionnaires. aimed examine perceptions viewers towards respective used a quantitative approach, relationships among assessed using partial least squares – structural equation modelling. Findings found quality accessibility significant determining perceived value which led Additionally, it was identified had substantial influence on Originality/value uses SOR determine characteristics, intention.

Language: Английский

Citations

1