Exploring the Impact of Perceived Usefulness and Enjoyment to Enhance Intention to Use and Satisfaction among Metaverse Travellers DOI Creative Commons
Amron Amron, Ali Mursid, Entot Suhartono

et al.

Journal of Ecohumanism, Journal Year: 2024, Volume and Issue: 3(8)

Published: Dec. 9, 2024

Orientation: This study explored metaverse travelers focusing on the platform of Worderverse Indonesia to enhance intention use and satisfaction. Purpose study: First, this verifies influence travellers’ perceived usefulness travellers' Moreover, it investigates impact enjoyment Finally, framework explores Research approach/design method: Employing a simple random sampling method, sample includes 183 travellers who Wondersverse Indonesia. analysed data employing confirmatory factor analysis structural equation modelling via Amos program. Main Findings: The results showed that positively significantly impacts Similarly, substantially affects travelers’s metarverse Practical/managerial implications: research findings afford significant understandings into management implications for enhancing platforms like

Language: Английский

Metaverse as a booster of tourism transformation towards virtual management strategies DOI
Juan F. Prados-Castillo, Juan Antonio Torrecilla-García, Francisco Liébana‐Cabanillas

et al.

Tourism Review, Journal Year: 2024, Volume and Issue: unknown

Published: Jan. 30, 2024

Purpose The primary objective of this study is to ascertain how Metaverse technologies, primarily virtual reality (VR) and augmented (AR), redefine tourism experiences. It aims delve into the capabilities these technologies in eliminating conventional physical economic barriers enabling exploration destinations. Additionally, seeks understand enterprises can leverage for operational efficiency enhance customer satisfaction. Design/methodology/approach This research uses a two-pronged methodological approach, incorporating bibliometric analysis techniques systematic literature review. Bibliometric provides quantitative assessment existing literature, identifying key trends, authors publications domain tourism. Concurrently, review qualitatively evaluates content context studies, focussing on applications VR AR as well managerial consumer implications therein. Findings findings reveal significant uptick production post-2018, indicating burgeoning interest field. facilitates unique blend engaging personalised experiences from comfort one’s home. Moreover, stand gain streamlined booking processes improve efficiency, which turn augments Research limitations/implications confined does not involve data collection, could limit comprehensiveness insights. nascent stage technology presents challenge deriving conclusive implications. underscores need further empirical validate theoretical frameworks discussed explore long-term sector. Practical opens avenues their engagement efficiency. offers novel platform immersive travel experiences, thereby potentially increasing market reach facilitated by also lead cost reduction increased profitability enterprises. Social integration democratise allowing individuals who might be economically or physically constrained virtually global However, it raises concerns regarding digital divide potential loss authentic human interactions cultural exchanges that traditionally characterise Originality/value among pioneering efforts quantitatively analyse field metaverse By amalgamating with review, unveils transcending paradigms, presenting comprehensive understanding practical, consumer-centric

Language: Английский

Citations

13

Influencing wine tourists' decision-making with VR: The impact of immersive experiences on their behavioural intentions DOI
Nuno Sousa, María Elisa Alén González, Nieves Losada

et al.

Tourism Management Perspectives, Journal Year: 2024, Volume and Issue: 51, P. 101235 - 101235

Published: Feb. 27, 2024

Language: Английский

Citations

11

Exploring tourist’s metaverse experience using destination spatial presence quality & perceived augmentation: metaverse exploration, physical expedition (MEPE) DOI
Thamaraiselvan Natarajan, P. Pragha, Krantiraditya Dhalmahapatra

et al.

Current Issues in Tourism, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 23

Published: July 9, 2024

Language: Английский

Citations

10

Developing 360-degree stimuli for virtual tourism research: a five-step mixed measures procedure DOI
Biqiang Liu, Anna Kralj, Brent Moyle

et al.

Information Technology & Tourism, Journal Year: 2024, Volume and Issue: 26(3), P. 485 - 519

Published: April 18, 2024

Language: Английский

Citations

9

Exploring the impact of AI-enhanced virtual tourism on Tourists' pro-environmental behavior: A stimulus-organism-response model perspective DOI Creative Commons
Shuang Wu, Siyao Wang

Acta Psychologica, Journal Year: 2025, Volume and Issue: 253, P. 104773 - 104773

Published: Feb. 3, 2025

Language: Английский

Citations

1

Metaverse? It is virtual hell! Understanding the dark side of the metaverse (darkverse) for hospitality and tourism customers DOI
Ranjit Singh, Juman Iqbal, Priyam Kukreja

et al.

Tourism Review, Journal Year: 2024, Volume and Issue: unknown

Published: May 27, 2024

Purpose This research paper aims to conceptually explain the dark side of metaverse from customers’ perspective in hospitality and tourism industry. Design/methodology/approach A comprehensive analysis existing academic practice-based literature on metaverse, including its related concepts such as social media e-commerce, was undertaken conceptualise side. Findings posits a theoretical framework highlighting five pivotal sides that is physiological, psychological, legal, security privacy societal issues. Each identified concern examined unveil various potential consequences, providing understanding challenges posed by for customers hospitality. Originality/value To best authors’ knowledge, this study stands out first kind illuminate adverse aspects viewpoint customers. The arguments offered herein not only serve raise awareness but also facilitate darkverse among policymakers, government business organisations. crucial efficient effective implementation novel innovative technology enhance customer experience

Language: Английский

Citations

7

Immersive virtual reality experiences: boosting potential visitor engagement and attractiveness of natural world heritage sites DOI Creative Commons
Tareq Rasul, Weng Marc Lim, Peter O’Connor

et al.

Asia Pacific Journal of Tourism Research, Journal Year: 2024, Volume and Issue: 29(5), P. 515 - 526

Published: April 1, 2024

Natural world heritage sites as destinations can have multiple orientations, namely cognitive (learning), affective (hedonism), and sustainability (nature). This study investigates how potential visitors be attracted to such using virtual reality (VR). Using the Sundarbans mangrove forest (Bangladesh) a case, adopting customer engagement TAM underlying theories, we collect data from 316 subjects investigate ease of use, perceived usefulness, enjoyment VR experiences affect intention visit. In doing so, reveal that psychological, but not behavioural, serves mediator in explaining visit context VR.

Language: Английский

Citations

6

Metaverse customer journeys in tourism: building viable virtual worlds DOI
Lina Zhong,

Zongqi Xu,

Alastair M. Morrison

et al.

Tourism Review, Journal Year: 2023, Volume and Issue: 79(8), P. 1409 - 1426

Published: Dec. 26, 2023

Purpose This study aims to examine the use of metaverse in tourism and hospitality comprehend better how technology might shape customer journey management, especially relative information provision, experiences benefits. Design/methodology/approach explanatory research used a two-stage approach media analysis practitioner interviews analyse interactions among benefits metaverse. It conceptualized mapped consumer emerging experience, focusing on ideas practices design pioneers hospitality. Findings Based with 27 designers, – (MIEB) model was proposed, containing three parts (information characteristics, benefits) 31 supporting items grouped into nine components. Originality/value One unique contributions this is MIEB for applying management (pre-, during- post-trip). The findings contribute current literature based practical perspectives designers provide insights incorporate management. also address existing gaps insufficient through all stages travel by paying attention stakeholders’ viewpoints, including applications. Engaging semi-structured gain different from other research, although not claimed as significant point innovation.

Language: Английский

Citations

16

Identification of Key Service Features for Evaluating the Quality of Metaverse Services: A Text Mining Approach DOI Creative Commons
Min-Jun Kim, Ha-Yeon Yoo

IEEE Access, Journal Year: 2024, Volume and Issue: 12, P. 6719 - 6728

Published: Jan. 1, 2024

Recent advances in the metaverse have revolutionized way services are experienced, creating a virtual world that seamlessly blends real-life and digital experiences. While research on has traditionally focused technological advancements, recent efforts emphasize need for customer-oriented approach to evaluating service quality. However, few studies explored this approach. To address gap, paper identifies prioritizes nine features significantly influence customer satisfaction from perspective. In particular, study analyzed 437,527 online reviews of Roblox, Bitmoji, VRchat by employing text mining machine learning algorithms, such as topic modeling, sentiment analysis, logistic regression. As result, 'co-experience' feature emerges crucial factor, closely aligned with user objectives when engaging services. These findings provide valuable insights managers enhance their offerings effectively, positioning them favorably evolving landscape.

Language: Английский

Citations

4

Metaverse platform attributes and customer experience measurement DOI Creative Commons
Syed Mahmudur Rahman, Noman H. Chowdhury, Jana Bowden

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 83, P. 104159 - 104159

Published: Nov. 26, 2024

Language: Английский

Citations

4