Decoding Neuromarketing Strategies
Rita Devi,
No information about this author
Rachna Bhopal,
No information about this author
Varun Sharma
No information about this author
et al.
Advances in marketing, customer relationship management, and e-services book series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 184 - 209
Published: July 26, 2024
Investigating
consumer
perceptions
concerning
neuromarketing
strategies
employed
by
marketers
and
the
resultant
impact
on
brand
equity
constitutes
core
of
study.
This
chapter
investigates
various
to
ascertain
their
importance
in
influencing
with
a
specific
focus
162
consumers
Kangra
District
Himachal
Pradesh
using
convenience
sampling.
By
employing
empirical
analysis
conceptual
framework,
study
seeks
how
strategies—brand
positioning,
awareness,
prestige,
performance,
feeling,
judgment,
branding,
advertisement,
purchase
decision,
product
design,
innovation—influence
equity.
The
findings
offer
valuable
insights
that
will
enlighten
businesses
about
implications
customer
choices
perception
through
development
more
productive
enticement
strategies.
Language: Английский
Impact of family and work conflicts on job satisfaction, life satisfaction and health of female teachers in Ethiopia: the moderating role of resilience
Enaney Wondem Misfin,
No information about this author
Manjit Singh,
No information about this author
Shivinder Phoolka
No information about this author
et al.
Cogent Business & Management,
Journal Year:
2024,
Volume and Issue:
11(1)
Published: Nov. 29, 2024
Family
and
work
are
essential
components
of
modern
life
in
both
advanced
developing
societies.
Devoting
excessive
time
to
one
these
domains'
conflicts
with
the
other;
they
interdependent
crucial
existence.
Based
on
spillover
role
theory,
this
study
examines
impact
family–work
work–family
conflict
job
satisfaction,
mental
physical
health.
Moreover,
research
whether
or
not
resilience
moderates
association.
In
a
cross-sectional
design,
sample
242
married
female
high
school
teachers
administered
questionnaire.
The
used
most
recent
PLS-SEM
(partial
least
square
structural
equation
modeling)
software
for
data
analysis.
According
findings,
has
negative
statistically
significant
satisfaction.
Work–family
conflict,
other
hand,
positive
effect
results
also
revealed
that
have
insignificant
effects
showed
plays
moderating
association
between
This
contributed
an
additional
understanding
impacts
family
aids
policymakers
Ministry
Education
efficient
family-friendly
policies.
Language: Английский