eCo-Buss, Journal Year: 2024, Volume and Issue: 7(2), P. 1398 - 1411

Published: Dec. 13, 2024

This study employs qualitative methods to identify internal and external factors through observations, interviews, documentation. The analysis results of were analyzed using the SOAR matrix (strengths, opportunities, aspirations, results). practical knowledge gap in context research on frozen farmed fish supplier business development strategies refers lack understanding or application relevant innovative marketing improve competitiveness sustainability business. While there is existing theory development, further needed specific tactics approaches that suppliers can implement. purpose this investigate growth PT. Mekar Berseri Sempurna's aquaculture suppliers. expansion industry associated with shifts consumer preferences. These changes facilitate simplification household activities preparing food. Hence, a growing need for food healthy, safe, nutritious, practical, saves processing time. descriptive method, utilizing data collection techniques such as increasing demand provides great opportunities companies. are (1) Creating market mapping determine potential (2) Collaborating other companies (3) Certifying improving product quality standards

Language: Английский