Vegetarian, vegan, or plant-based? Comparing how different labels influence consumer evaluations of plant-based foods

Appetite, Journal Year: 2024, Volume and Issue: 197, P. 107288 - 107288

Published: March 11, 2024

Market actors have a role to play in enabling sustainable food transitions. One challenge for these is how promote plant-based foods ways that appeal growing number of consumers. Here we test different related labels affect consumer appraisals range (cookies, sausages, cheese, chocolate, pasta). In two studies (pre-registered; NUSA = 1148, NGermany 491), examined the effects 'vegetarian', 'vegan', or 'plant-based' label (compared no label) on five attributes (healthy, tasty, ethical, pure, environmentally friendly) products. We also measured self-reported likelihood purchase Overall, results indicated was slightly more appealing participants than 'vegetarian' and 'vegan' labels. However, contrary our expectations, neither consumers' information-seeking tendencies nor their pre-existing attitudes toward influenced (i.e., moderated) Anticipated taste strong consistent predictor all labeled products, but ethical pure accounted unique variance this outcome variable. Taken together, findings discussion provide insights into terminology foods.

Language: Английский

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“Planting” meat substitutes in the meat shelf: An online and two supermarket field experiments to explore the effect of placing meat substitutes next to meat

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 84, P. 104223 - 104223

Published: Jan. 31, 2025

Language: Английский

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Can (dynamic) social norms encourage plant-based food purchases? a quasi-experimental study in real-world Dutch supermarkets

BMC Medicine, Journal Year: 2025, Volume and Issue: 23(1)

Published: March 11, 2025

Communicating (dynamic) social norms is considered a promising tool to stimulate healthy and sustainable food choices. The aim of the present study was evaluate what extent norm intervention in real-world supermarkets could increase sales (grams per week) meat alternatives (i.e. substitutes legumes). A quasi-experimental study, including three control supermarkets, conducted during 12-week period. communicated dynamic textually on stickers banners at different in-store locations (e.g. entrance, aisles). Moreover, prominence (optically) increased legumes were conveniently placed near section. Weekly data over period 75 weeks obtained, 62 pre-intervention 13 intervention. Comparative interrupted time series analyses analyse changes alternative (in grams) compared trends supermarkets. Secondary outcomes included grams week ratio protein content sales. Average weekly before M = 371,931.2 (SD 113,055.3) 299,012.5 91,722.8) did not change pre-implementation (B − 685.92, 95% CI [− 9904.8; 8525.7]). Sales meats also unaffected 130.91, 27,127.50; 26,858.33]), as well sold 670.54, 8990.6; 7644.4]). via textual environmental cues increasing supermarkets) nor reduce With playing an important role modulating choices, more substantial effort or are needed plant-based purchases lower purchases.

Language: Английский

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Let us go with the flow − Impact of a dynamic social norm nudge on parents’ school menu selection

Food Quality and Preference, Journal Year: 2024, Volume and Issue: 121, P. 105274 - 105274

Published: July 24, 2024

Language: Английский

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