Exploring Non Fungible Tokens in the Digital Economy: Stakeholders, Ecosystem, Risks, and Opportunity DOI

Mas'ud Basry,

Imam Prayogo

Journal Economic Business Innovation, Journal Year: 2024, Volume and Issue: 1(3), P. 352 - 365

Published: Oct. 10, 2024

Purpose: In this research, we analyze what essentially drives the Non-Fungible Token (NFT) market, namely, NFT adoption, investor participation, content creator, technological infrastructure, market value and speculation.Method: A quantitative research approach was adopted, employing blockchain transaction data, marketplace indices, behavior analysis. Hypotheses testing relationships between variables were performed using descriptive inferential statistical techniques, including regression models.Findings: The results indicate that adoption has a positive effect on utility negative value. high level of participation amongst investors correlates with stable whereas speculation causes price fluctuations. creators is considered driving factor while infrastructure important to improve efficiency in market.Novelty: This study novel combination performance metrics participation. It builds existing literature by examining phenomenon elements behind success.Implications: For investors, platform developers, findings have practical implications. Strategies based these insights can help mitigate risks, enhance stability, foster sustainable growth ecosystem.

Language: Английский

PHYGITAL LUXURY: The Influence of NFT-Linked Digital Twins on Consumer Responses to Physical Luxury Products DOI

Raz Henkin,

Dikla Perez, Tobias Otterbring

et al.

Journal of the Association for Consumer Research, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 17, 2025

Language: Английский

Citations

0
Community and Consumer Dynamics in NFTs: Understanding Digital Asset Value Through Social Engagement DOI Creative Commons

Kristina Brahmstaedt

Journal of Consumer Behaviour, Journal Year: 2025, Volume and Issue: unknown

Published: March 18, 2025

ABSTRACT While non‐fungible tokens (NFTs) have emerged as a significant blockchain application, research has largely focused on market dynamics rather than consumer behavior. Through in‐depth interviews with 21 NFT consumers and netnographic analysis of Discord interactions (109,517 words), this study develops comprehensive framework explaining the evolution from initial purchase to sustained or discontinued interest in NFTs. The findings reveal that while profit expectations drive purchases, strong community bonds social identity formation are crucial for maintaining engagement. Specifically, active participation, both before after creates self‐reinforcing cycle where engagement directly influences valuation. However, unfulfilled perceived abandonment by project leaders often lead disillusionment. extends Need‐to‐Belong Social Identity Theory digital asset context, demonstrating how communities serve platforms expression emotional support, transcending purely financial motivations. For practitioners, suggest sustainable projects should prioritize building transparent leadership over short‐term speculation. This provides first longitudinal behavior, offering insights into assets can create enduring value through merely speculative trading.

Language: Английский

Citations

0
Investor Behavior in the NFTs Market: A Bibliometric and Systematic Literature Review DOI

Ourania Dedousi,

Athanasios Fassas, Dionisis Philippas

et al.

Finance research letters, Journal Year: 2025, Volume and Issue: unknown, P. 107398 - 107398

Published: April 1, 2025

Language: Английский

Citations

0
Enhanced digital embeddedness and bubble mitigation in NFT marketplaces: The impact of rarity rank on user trading behavior DOI
Yuan Lin, Chaoyue Gao, Alvin Chung Man Leung

et al.

Decision Support Systems, Journal Year: 2025, Volume and Issue: unknown, P. 114407 - 114407

Published: Jan. 1, 2025

Language: Английский

Citations

0
Crypto-Oligarchy: The Cryptocurrency Lobby in American Politics <br> DOI
Usman W. Chohan

SSRN Electronic Journal, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 1, 2025

Language: Английский

Citations

0
Is the Metaverse Failing? An Exploratory Case of Self-Employed Artists and Their Resistance to NFTs DOI Creative Commons
Yvonne O’Connor,

Katie O’ Reilly

Computers in Human Behavior, Journal Year: 2025, Volume and Issue: unknown, P. 108701 - 108701

Published: May 1, 2025

Language: Английский

Citations

0
Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets DOI Creative Commons
Hong Fang,

Khloé Qi Kang,

Jennifer A. Yule

et al.

Journal of Retailing, Journal Year: 2025, Volume and Issue: unknown

Published: May 1, 2025

Language: Английский

Citations

0
Tokenizing Tangible Intentions: Unraveling the Motives to Try NFTs DOI
Dhanya Pramod, S. Vijayakumar Bharathi, Kanchan Patil

et al.

Journal of Computer Information Systems, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 14

Published: July 8, 2024

In recent years, the growing interest in non-fungible tokens (NFTs) has triggered substantial academic and commercial interest. NFTs, are disruptively transforming realms of art, entertainment, investment. Exploring factors that drive individuals to invest these digital collectibles is central for understanding broader implications this innovative financial trend. direction, our study investigated user characteristics, technology social influence user's intention moderated by investor's habits. This research extended theory trying including precursors NFT trial attitude, such as optimism, innovativeness, discomfort, insecurity (users); Governance considerations extendibility (process); asset ownership indivisibility (technology) influence. Structural equation modeling analyzed data collected from 278 investors through a structured questionnaire. The finding indicates attitude significantly impacted intentions NFTs. Precursors impacting included insecurity, ownership, indivisibility, However, considerations, were not significant. offered theoretical practical individual landscape slated directions future research.

Language: Английский

Citations

2
Exploring Non Fungible Tokens in the Digital Economy: Stakeholders, Ecosystem, Risks, and Opportunity DOI

Mas'ud Basry,

Imam Prayogo

Journal Economic Business Innovation, Journal Year: 2024, Volume and Issue: 1(3), P. 352 - 365

Published: Oct. 10, 2024

Purpose: In this research, we analyze what essentially drives the Non-Fungible Token (NFT) market, namely, NFT adoption, investor participation, content creator, technological infrastructure, market value and speculation.Method: A quantitative research approach was adopted, employing blockchain transaction data, marketplace indices, behavior analysis. Hypotheses testing relationships between variables were performed using descriptive inferential statistical techniques, including regression models.Findings: The results indicate that adoption has a positive effect on utility negative value. high level of participation amongst investors correlates with stable whereas speculation causes price fluctuations. creators is considered driving factor while infrastructure important to improve efficiency in market.Novelty: This study novel combination performance metrics participation. It builds existing literature by examining phenomenon elements behind success.Implications: For investors, platform developers, findings have practical implications. Strategies based these insights can help mitigate risks, enhance stability, foster sustainable growth ecosystem.

Language: Английский

Citations

0