Using artificial intelligence (AI) to enhance customer experience and to develop strategic marketing: An integrative synthesis DOI
Jean‐Michel Sahut, Michel Laroche

Computers in Human Behavior, Journal Year: 2025, Volume and Issue: unknown, P. 108684 - 108684

Published: April 1, 2025

Language: Английский

The adoption of AI and Investment Efficiency DOI

Xinyue Gao

Highlights in Business Economics and Management, Journal Year: 2025, Volume and Issue: 50, P. 494 - 499

Published: March 13, 2025

Artificial Intelligence (AI) plays an extremely important role because of its powerful data analysis and processing capabilities to lead society towards intelligence. This study investigates the effect AI on investment efficiency. literature analyzes number occurrences in financial reporting information all A-share listed companies China. The finding shows that adoption will accelerate Taken together, this paper enriches consequences determinants efficiency consequence theory. In additional, provides implications enterprises can improve quality decision-making by applying AI.

Language: Английский

Citations

0

Designing Authentic Customer-Chatbot Interactions: A Necessary Condition Analysis of Emotional Intelligence and Anthropomorphic Features in Human-Computer Interaction DOI
Md Irfanuzzaman Khan, Arun Kumar Tarofder, Sharmini Gopinathan

et al.

International Journal of Human-Computer Interaction, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 18

Published: April 28, 2025

Language: Английский

Citations

0

Using artificial intelligence (AI) to enhance customer experience and to develop strategic marketing: An integrative synthesis DOI
Jean‐Michel Sahut, Michel Laroche

Computers in Human Behavior, Journal Year: 2025, Volume and Issue: unknown, P. 108684 - 108684

Published: April 1, 2025

Language: Английский

Citations

0