Digital daydreams: Exploring consumer motivations for engaging with the metaverse

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 85, P. 104294 - 104294

Published: March 26, 2025

Language: Английский

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Navigating the technopreneurial odyssey: determining how technopreneurial self-efficacy, technopreneurial education and technological optimism cultivate tech-driven entrepreneurial intentions

Management & Sustainability An Arab Review, Journal Year: 2025, Volume and Issue: unknown

Published: April 16, 2025

Purpose This study aims to assess the impact of technopreneurial self-efficacy, education and technological optimism on Generation Z students’ intentions engage in technopreneurship South Africa. Design/methodology/approach The research employed a quantitative approach with cross-sectional survey design. Data from 304 university students are analysed using partial least squares structural equation modelling (PLS-SEM). Findings findings confirm significant positive effects: self-efficacy has direct intention, mediates this relationship. Moreover, moderates relationships between as well intention. Research limitations/implications contributes existing bodies knowledge by expanding tenets theory planned behaviour, generation cohort technology acceptance model exploring how technopreneurs’ influence students' Practical implications can benefit educational institutions policymakers improving efficiency effectiveness fostering technopreneurship, which will ultimately drive economic growth innovation. Originality/value closes gaps literature emerging economies underscores importance cultivating mindset among youth sustainable development.

Language: Английский

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Grocery shopping in metaverse: understanding drivers and barriers

EuroMed Journal of Business, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 22, 2025

Purpose This study aims to enhance our understanding of customer expectations and experiences in grocery shopping within the metaverse. It investigates factors influencing satisfaction driving continued engagement with metaverse platforms, offering insights into drivers adoption barriers usage. Design/methodology/approach Adopting a qualitative netnographic approach, this analysed reactions Walmart’s virtual store demonstration. Data were collected from user comments on YouTube, TikTok, Twitter Reddit. Thematic analysis was employed identify key contributing dissatisfaction experiences. Findings The reveals three major shaping subsequent positive intentions toward metaverse: social, functional hedonic stimuli. Eight critical affecting experience are identified: functional, hedonic, financial, privacy, safety, ownership atmospherics concerns, including tactile, acoustic visual elements. Research limitations/implications findings derived social media which may limit generalisability. Future studies could adopt mixed-methods approach validate these across broader datasets. Originality/value work is first research examine offers valuable expectations, barriers, laying groundwork for further exploration applications retail.

Language: Английский

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Mapping the multidimensional trend of generative AI: A bibliometric analysis and qualitative thematic review

Computers in Human Behavior Reports, Journal Year: 2024, Volume and Issue: 17, P. 100576 - 100576

Published: Dec. 21, 2024

Language: Английский

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