Spatial diffusion of public-private partnership (PPP) in China: A county-level analysis
Cities,
Journal Year:
2024,
Volume and Issue:
147, P. 104817 - 104817
Published: Jan. 24, 2024
Language: Английский
Regional Digitalization, Environmental Concern, and the Development of Green Innovation: Evidence from Chinese Cities
Lewei Liao,
No information about this author
Yaming Lei,
No information about this author
Nuo Cheng
No information about this author
et al.
Published: Jan. 1, 2024
The
escalating
tide
of
regional
digitalization
presents
a
dichotomy
opportunities
and
challenges
for
green
innovation.
Utilizing
the
data
from
Chinese
prefecture-level
cities,
our
study
establishes
that
significantly
expedites
local
innovation—a
finding
resilient
to
rigorous
endogeneity
tests
robustness
checks.
Mechanism
analysis
reveals
dual
impact:
while
dampens
government
concern
environmental
issues,
hindering
innovation,
it
concurrently
amplifies
public
awareness,
propelling
innovation
forward.
Heterogeneity
indicates
more
pronounced
positive
effect
on
in
cities
with
higher
proportion
clean
industries.
Moreover,
an
upsurge
pollution
enhances
digitalization's
promoting
focus
energy
consumption
attenuates
this
effect.
Conclusively,
suggests
nuanced
understanding
interplay
between
digitalization,
concern,
paving
way
targeted
intervention
policies.
Language: Английский
Metaverse as the New Challenge of Tourism in the Phygital Age
Sawssen Ayadi,
No information about this author
Abir Zouari
No information about this author
Advances in e-business research series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 118 - 134
Published: May 13, 2024
Firms
have
begun
to
use
Phygital
and
Metaverse
almost
in
all
sectors,
which
makes
these
strategies
important
gain
competitive
advantage
markets.
Recently,
tourism
can
be
considered
as
one
of
sectors
travel
agencies
hotels
introduced
gradually
improve
the
customer
experience.
Theoretically,
research
marketing
is
starting
give
an
interest
that
still
insufficient.
Thus,
this
chapter
seeks
understand
provide
insights
scholars
on
general
particular.
The
review
literature
confirms
phenomena
a
new
strategy
affecting
more
specifically
sector
offering
opportunities
managers
marketers
agencies.
This
due
change
tourists'
behavior,
response,
practitioners
may
introduce
create
unique
experience
for
their
customers.
Language: Английский
Social media marketing and its influence on the hotel performance: Mediating role of customer relationship management capabilities
Journal Of Vacation Marketing,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Aug. 1, 2024
The
current
study
aims
to
identify
the
determinants
that
inspire
hotels
based
in
Jammu
&
Kashmir
employ
social
media
marketing
(SMA)
improve
their
performance
addition
mediating
influence
of
customer
relationship
management
capabilities
(CRMC).
adopts
a
quantitative
approach
where
data
is
gathered
from
389
hotel
managers/owners.
Empirical
validation
theoretical
model
employing
structural
equation
modelling
with
Smart-PLS4
accomplished.
findings
show
hotel's
adoption
SMA
influenced
by
perceived
usefulness,
ease
use,
cost-effectiveness,
institutional
pressure
and
assurance.
Hotels’
acceptance
improves
significantly,
CRMC
having
partial
effect.
Language: Английский
The Role of Social Media in Marketing Tourism Halal to the International Market Challenges and Opportunities
Siti Nurmaizar,
No information about this author
Slamet Widodo
No information about this author
Deleted Journal,
Journal Year:
2024,
Volume and Issue:
2(3), P. 178 - 190
Published: Aug. 31, 2024
This
research
aims
to
determine
people's
behavior
regarding
the
use
of
social
media
as
a
source
information
and
knowledge
about
halal
well
role
its
function
means
marketing
tourism
international
market.
was
conducted
using
quantitative
methods
with
an
associative
approach.
Data
collection
techniques
questionnaires,
interviews
observation.
The
population
used
in
this
560
respondents.
And
samples
were
132
samples.
results
found
that
plays
positive
significant
conclusion
is
has
effect
on
markets.
suggestion
increase
market,
so
promotion
via
TikTok
Histagram
very
effective
efficient,
it
needs
be
developed
optimally.
Language: Английский
Crafting Digital Destinations via Effective Social Media Strategies for Hospitality Industry
Advances in hospitality, tourism and the services industry (AHTSI) book series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 205 - 230
Published: Dec. 31, 2024
The
chapter
under
discussion
is
devoted
to
analyzing
social
media
and
its
impact
on
managing
brand
image,
improving
customer
involvement,
growing
the
hospitality
industry.
last
concerns
how
Marriott
International
Four
Seasons
Hotels
Resorts
develop
channel-specific
strategies,
content
created
organically
by
platforms'
users,
ambassadors,
high-quality
visuals
build
incredible
digital
experiences.
significant
strategies
are
explained:
crossover,
community,
creative,
measuring
success
using
analytics.
This
also
looks
at
issues
like
branding
synchronization
across
global
markets,
question
of
consumer
heterogeneity,
image
degradation
in
places
globalization.
Thus,
examples
Seasons'
SMM
initiatives
offers
valuable
recommendations
best
practices
for
organizations
interested
willing
create
compelling
marketing
engaging
customers
enhancing
relationships.
Language: Английский