From greenwashing to brand avoidance: the roles of perceived risk, trust and negative word-of-mouth
International Journal of Bank Marketing,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 3, 2025
Purpose
This
study
explores
the
intricate
relationships
between
greenwashing
(GW),
negative
word-of-mouth
(NWoM)
and
brand
avoidance
(BA),
emphasizing
pivotal
roles
of
green
perceived
risk
(GPR)
trust
(GT).
By
analyzing
these
dynamics,
sheds
light
on
effect
GW
consumer
reactions
behaviors
toward
brands
engaging
in
marketing
practices.
Design/methodology/approach
The
current
used
a
survey
dataset
512
customers
Saudi
Arabia
applied
partial
least
squares-structural
equation
modeling
(PLS-SEM)
to
assess
paths
within
proposed
model.
Findings
findings
this
indicate
that
consumers’
perceptions
can
harm
brands.
Specifically,
positively
influences
BA
through
both
GPR
GT.
Moreover,
directly
affects
NWoM
indirectly
via
GPR.
Practical
implications
provides
actionable
insights
for
practitioners,
importance
avoiding
deceptive
(i.e.
GW)
build
reduce
like
NWoM.
adopting
transparent
practices
leveraging
third-party
environmental
certifications,
enhance
credibility,
mitigate
risks
maintain
customer
loyalty
sustainability-focused
markets.
Originality/value
Drawing
signaling
theory
expectancy
violation
theory,
builds
new
framework
highlight
harmful
effects
integrating
theories,
effectively
explains
how
trigger
extreme
responses
such
as
BA,
thereby
contributing
research
has
previously
overlooked
connections
factors.
Language: Английский
Green finance and greenwashing: charting a sustainable path forward
Shaocong Bo,
No information about this author
Enrico Battisti
No information about this author
Qualitative Research in Financial Markets,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Dec. 10, 2024
Purpose
The
purpose
of
this
paper
is
to
examine
the
potential
relationship
between
green
finance
and
greenwashing
rationalize
resource
allocation
better.
Additionally,
it
explores
interconnections
among
various
subgroups
products
(GFPs)
identifies
any
overlooked
or
underrepresented
subgroups.
Design/methodology/approach
This
uses
a
mixed-method
exploratory
sequential
design.
Initially,
authors
collected
sample
313
relevant
documents.
Thematic
analysis
hierarchical
coding
were
then
performed
using
NVivo
software
uncover
correlations
nodes
address
our
research
questions.
word
cloud
was
conducted
assess
value
stakeholders
as
moderating
variables.
Following
this,
role
reevaluated,
leading
selection
58
samples
for
separate
content
analysis.
Findings
First,
there
negative
greenwashing.
Second,
observed
GFPs
authors’
correlation
coefficient
suggests
that
environmental,
social
governance
funds,
non-mainstream
focus
within
GFPs,
deserve
further
in-depth
investigation.
Originality/value
While
significant
portion
existing
literature
focuses
on
bonds
greenwashing,
noticeable
gap
exists
regarding
broader
spectrum
their
association
with
lack
direct
connection
area
underexplored
in
literature.
fills
by
investigating
either
promoting
mitigating
Language: Английский
Circular consumption in agri-food to become sustainable: a semi-systematic review
Circular Economy and Sustainability,
Journal Year:
2025,
Volume and Issue:
unknown
Published: March 3, 2025
Language: Английский
Building trust: Consumer awareness, acceptance and attitudes related to European aquaculture and the potential effects of greenwashing
Themistoklis Altintzoglou,
No information about this author
Maurizio Canavari,
No information about this author
Giulia Maesano
No information about this author
et al.
Aquaculture Economics & Management,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 23
Published: March 24, 2025
Language: Английский
Beyond the Hype: A Systematic Exploration of Emerging Thematic Trends and Persistent Challenges in Combating Greenwashing Across Global Supply Chains
Vivian Cherono,
No information about this author
Md. Tota Miah,
No information about this author
Ildikó Rudnák
No information about this author
et al.
Administrative Sciences,
Journal Year:
2025,
Volume and Issue:
15(5), P. 173 - 173
Published: May 3, 2025
This
study
aimed
to
determine
how
research
has
highlighted
greenwashing
in
supply
chains
by
identifying
emerging
themes
and
pinpointing
gaps
that
must
be
addressed
combating
global
chains.
Using
the
PRISMA
framework,
58
papers
published
up
2024
were
critically
examined.
Through
this
review,
five
key
are
presented:
standardization
of
regulatory
policies,
technological
innovations
for
transparency,
environmental,
social,
governance
(ESG)
criteria,
role
NGOs
monitoring
incidences,
industry-specific
case
studies.
The
also
identified
a
dearth
on
cases,
regional
disparities,
implementation
chain
stakeholders
reducing
greenwashing,
with
only
few
highlighting
government.
We
propose
conceptual
framework
promote
sustainability
operations,
paving
way
further
academic
exploration.
suggest
solutions
as
well
guide
future
researchers
explore
areas
still
underdeveloped
offer
recommendations
policymakers
addressing
greenwashing.
Language: Английский